Wipro Digital Marketing Executive Interview Questions and Answers for Experienced

Q1. Basic introduction
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Q2. Your work and contribution
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Q1. What is digital marketing?
Ans. 
Digital marketing is the promotion of products or services using digital technologies and channels.
• Digital marketing involves various online platforms such as websites, social media, email, and search engines.

• It includes strategies like search engine optimization (SEO), content marketing, social media marketing, and email marketing.

• Digital marketing allows businesses to reach a wider audience, track and analyze their m...read more
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Q2. Digital marketing is a marketing through digitally using email, LinkedIn,Facebook, etc. updates giving through search engine.
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Q1. New products from the market analysis to the fashion designing as a career
Ans. New products from the market analysis to the fashion design ing as a career
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Q2. New products from the market analysis to be a fashion designing as careers
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Q3. New products from the market analysis to be a fashion designing as career
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Q4. New products from fashion market with the group discussion
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Q5. New designing in the business plan from new plan to the analysis
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Q6. Group discussion for the business work and team work to the company
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Q7. New idea products from the company are the strength , weakness, opportunities and threats with the plan and business strategy
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Series, LHS=RHS and ages and DI

My topic name is Digital marketing

Q1. Adobe digital.marketing capabilities AEP knowledge How we build websites for scale for multi locale, multi country How themes are externalised How we keep fewer components and maintain more sites
Ans. 
Adobe digital marketing capabilities, AEP knowledge, and website scaling for multi-locale/country
• Adobe digital marketing capabilities include AEP knowledge for personalized marketing

• We build websites for scale by using a CMS with multi-language and multi-country support

• Themes are externalized to allow for easy updates and maintenance

• We keep fewer components by using a modular design approach

• Examples of CMS platforms fo...read more
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Q1. More on experience and real time.scenarios
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Q1. Expectation, salary package
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Q1. What is Attribution model
Ans. 
Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.
• It helps in understanding the effectiveness of different marketing channels.

• It helps in optimizing marketing campaigns by identifying the most effective channels.

• There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.

• For ...read more
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Q1. Types of audiences in facebook ad
Ans. 
There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.
• Custom audiences are created by uploading a list of existing customers or website visitors.

• Lookalike audiences are created based on the characteristics of an existing custom audience.

• Saved audiences are created by selecting specific demographics, interests, and behaviors.

• Other types of audiences in...read more
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Q1. They asked about market analysis and Google algorithms.
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Providing the assignment

Rules, attitude, behaviour, fluent English