Welkinz Organisation
Interview Questions and Answers
Q1. What is the difference between customer and consumer
Customers are the ones who purchase goods or services, while consumers are the ones who use or consume them.
Customers are the ones who make the purchase decision and pay for the product or service.
Consumers are the ones who actually use or consume the product or service.
Customers can be individuals or businesses, while consumers are typically individuals.
For example, a parent buying a toy for their child is the customer, while the child who plays with the toy is the consumer.
Q2. Difference between marketing sales and advertising
Marketing involves identifying customer needs and creating products to satisfy them. Sales involves selling those products to customers. Advertising involves promoting those products to potential customers.
Marketing is the process of identifying customer needs and creating products to satisfy them.
Sales is the process of selling those products to customers.
Advertising is the process of promoting those products to potential customers.
Marketing is a broader term that encompasse...read more
Q3. What is Finance? What is Marketing? What is Sales? What is Operations? What is HR?
Finance involves managing money and investments. Marketing focuses on promoting products or services. Sales involves selling products or services. Operations deals with the production and delivery of goods or services. HR is responsible for managing employees.
Finance involves managing budgets, investments, and financial planning.
Marketing involves promoting products or services to attract customers.
Sales involves selling products or services to customers.
Operations involves o...read more
Q4. Types of financial statements
Financial statements include income statement, balance sheet, cash flow statement, and statement of changes in equity.
Income statement shows a company's revenues and expenses over a period of time.
Balance sheet shows a company's assets, liabilities, and equity at a specific point in time.
Cash flow statement shows a company's inflows and outflows of cash over a period of time.
Statement of changes in equity shows changes in a company's equity accounts over a period of time.
Othe...read more
Q5. what is RIO full form?
RIO stands for Return on Investment.
RIO is a financial metric used to evaluate the profitability of an investment.
It measures the gain or loss generated on an investment relative to the amount of money invested.
RIO is calculated by dividing the net profit from the investment by the initial cost of the investment.
Q6. difference between marketing and advertising
Marketing is a broader concept that includes advertising as one of its components.
Marketing involves identifying customer needs, creating products or services to meet those needs, and promoting them to the target audience.
Advertising is a specific promotional activity within marketing that focuses on creating and delivering persuasive messages to attract customers.
Marketing encompasses various activities like market research, product development, pricing, distribution, and cu...read more
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