Venky's Sales Interview Questions and Answers

Q1. HOW IS ROI CALCULATED IN FMCG
Ans. 
ROI in FMCG is calculated by dividing the net profit by the cost of investment.
• ROI = (Net Profit / Cost of Investment) x 100

• Net profit is the revenue generated minus the cost of goods sold and other expenses

• Cost of investment includes all expenses related to marketing, advertising, and distribution

• ROI helps in evaluating the effectiveness of marketing campaigns and making informed decisions

• Example: If a company spends ...read more
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Q2. HOW WILL YOU INCREASE THE SALES ?
Ans. 
I will increase sales by identifying customer needs, improving product knowledge, and implementing effective marketing strategies.
• Conduct market research to identify customer needs and preferences

• Train sales team to improve product knowledge and customer service skills

• Implement targeted marketing campaigns to reach potential customers

• Offer promotions and discounts to incentivize purchases

• Provide excellent after-sales s
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Q3. HOW WILL YOU INCREASE ROI OF DISTRBUTOR ?
Ans. 
By providing better incentives, training, and support to the distributor, I can increase their ROI.
• Offering higher commissions or bonuses for meeting sales targets

• Providing regular training sessions to improve their sales skills and product knowledge

• Offering marketing support and materials to help them promote the products

• Regularly communicating with them to understand their challenges and provide solutions

• Establishing...read more
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Q1. How to add sales value
Ans. 
Adding sales value involves understanding customer needs, building relationships, offering solutions, and providing excellent service.
• Understand customer needs and preferences to tailor your sales approach

• Build strong relationships with customers to increase loyalty and repeat business

• Offer solutions that meet the customer's specific requirements and provide added value

• Provide excellent customer service to ensure custo...read more
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I was asked about my previous sales experience. Some basic questions.