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ValueLeaf Services
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Performance marketing
CPC stands for Cost Per Click, which is a metric used in online advertising to measure the cost of each click on an advertisement.
CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.
It is an important metric in online advertising as it helps determine the effectiveness and efficiency of a campaign.
For example, if a campaign costs $100 and receives 50 clicks, the CPC would be $
CPR in marketing stands for Customer Problem Resolution.
CPR in marketing refers to addressing and resolving customer issues or complaints in a timely and effective manner.
It involves actively listening to customers, empathizing with their concerns, and providing solutions to their problems.
By practicing CPR in marketing, companies can improve customer satisfaction, loyalty, and retention.
Examples include offering refun...
To do SMS marketing, you need a list of phone numbers, a platform to send messages, and compliance with regulations.
Obtain a list of phone numbers from customers or leads
Choose a reliable SMS marketing platform like Twilio or EZ Texting
Ensure compliance with regulations such as obtaining consent before sending messages
Craft engaging and relevant messages to send to your audience
Top trending discussions
I applied via LinkedIn and was interviewed in Sep 2022. There were 3 interview rounds.
15 mins aptitude test to be given
I applied via Company Website and was interviewed in Jan 2023. There were 4 interview rounds.
1. Basic Aptitude Test in order to check the ability. Duration was about 60 minutes.
I applied via Campus Placement and was interviewed in Aug 2021. There was 1 interview round.
I applied via Campus Placement and was interviewed in Jul 2020. There were 5 interview rounds.
I applied via Naukri.com and was interviewed before Aug 2023. There was 1 interview round.
Approach debugging by understanding the code flow, using debugging tools, isolating the issue, and testing solutions.
Start by understanding the code flow and identifying potential areas where the issue may be occurring.
Use debugging tools like breakpoints, logging, and stack traces to pinpoint the source of the problem.
Isolate the issue by reproducing it consistently and narrowing down the scope of the problem.
Test pot...
Refactored a legacy codebase to improve performance by optimizing database queries.
Identified bottlenecks in the codebase by profiling and analyzing performance metrics.
Rewrote complex and inefficient database queries to improve response times.
Implemented caching mechanisms to reduce redundant database calls.
Refactored code to follow best practices and improve maintainability.
Tested the changes thoroughly to ensure the
By prioritizing tasks, using efficient algorithms, and conducting code reviews.
Prioritize tasks based on impact and complexity to focus on critical components first.
Utilize efficient algorithms and data structures to optimize code performance.
Conduct code reviews with team members to identify potential bottlenecks and suggest improvements.
Example: Prioritize implementing a caching mechanism for frequently accessed data
I would approach the situation by respectfully discussing the pros and cons of both solutions and finding a compromise.
Listen to the senior team member or client's perspective and understand their reasoning
Present your preferred solution along with the reasons why you believe it is the best approach
Engage in a constructive discussion to find common ground or a compromise
Consider the impact of each solution on the proje...
I regularly attend tech conferences, read industry blogs, participate in online courses, and collaborate with colleagues to stay updated.
Attend tech conferences to learn about new technologies and trends
Read industry blogs and articles to stay informed
Participate in online courses and tutorials to expand knowledge
Collaborate with colleagues to share insights and learn from each other
I use package managers, regularly update dependencies, and conduct security audits.
Utilize package managers like npm, pip, or Maven to manage dependencies
Regularly update dependencies to ensure compatibility and security patches
Conduct security audits using tools like OWASP Dependency-Check or Snyk
Consider using dependency locking to ensure consistent builds
I implemented a new feature using React Native and had to learn the framework on the job.
Researched online resources and documentation to understand React Native
Experimented with small projects to practice using React Native
Sought help from colleagues or online communities when facing challenges
Identified and addressed a potential bottleneck in a system before it became a problem.
Monitored system performance regularly to identify any potential bottlenecks
Analyzed system logs and metrics to pinpoint the root cause of the bottleneck
Implemented optimizations such as caching, indexing, or code refactoring to address the bottleneck
Collaborated with team members to implement a long-term solution to prevent similar
I prioritize tasks based on deadlines, impact, and dependencies, and use tools like to-do lists and project management software.
Evaluate deadlines and prioritize tasks that are due soon
Consider the impact of each task on the overall project or team goals
Identify dependencies between tasks and prioritize accordingly
Use tools like to-do lists, project management software, or time-blocking techniques to stay organized
Regu
I use consistent naming conventions, inline comments, and thorough documentation to ensure clean and well-documented code.
Follow consistent naming conventions for variables, functions, and classes to make the code easier to understand.
Include inline comments to explain complex logic or algorithms within the code.
Write thorough documentation for each function, class, and module to provide context and usage instructions ...
Approach integrating new feature into existing system without disruption
Analyze the existing system to understand its architecture and dependencies
Identify the impact of the new feature on the current functionality
Implement the new feature in a separate branch or environment for testing
Conduct thorough testing to ensure the new feature works as expected and does not break existing functionality
Gradually integrate the n...
I applied via LinkedIn and was interviewed in Oct 2024. There was 1 interview round.
Synthetic Events are events that are created by the browser to mimic real user events.
Synthetic Events are used in React to handle events in a consistent manner across different browsers.
They are created by React to wrap native browser events and provide additional functionality.
Examples include onClick, onChange, and onSubmit events in React.
Event bubbling is the process where an event triggered on a child element is propagated up through its parent elements.
Event bubbling allows a single event handler to be attached to a parent element, which will be triggered for all its children.
When an event occurs on a child element, it first runs the event handlers on the child, then on its parent, and so on up the DOM tree.
Event bubbling can be stopped using event.s
HackerRank Test, basic questions related to the profile.
Managed project to implement new inventory system and led team in redesigning customer service process.
Implemented new inventory system to streamline operations
Led team in redesigning customer service process to improve efficiency
Successfully managed project timelines and budgets
Collaborated with cross-functional teams to ensure project success
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Interview experience
based on 1 review
Rating in categories
Digital Strategist
46
salaries
| ₹3 L/yr - ₹5.5 L/yr |
Senior Digital Strategist
17
salaries
| ₹3.6 L/yr - ₹12.4 L/yr |
Campaign Manager
14
salaries
| ₹3 L/yr - ₹5.4 L/yr |
Digital Marketing Executive
13
salaries
| ₹1.9 L/yr - ₹4.2 L/yr |
Assistant Manager
12
salaries
| ₹4.2 L/yr - ₹7.7 L/yr |
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