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upGrad Marketing Manager Interview Questions and Answers
Updated
5 Nov 2024
2 interviews found
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Siddharth Sagar
Interview experience
Good
Difficulty level
Moderate
Duration
Less than 2 weeks
Result
Selected
I applied via Referral and was interviewed in Oct 2024.
3 Interview Rounds
1
Assignment Round
Create a plan with xyz budget and showcase optimisation skills
2
One-on-one Round (3 Questions)
- Q1. Total years of work ex Add Answer
- Q2. Expertise in the domain applied for Add Answer
- Q3. Any relevant contacts in the industry View Answers (1)
3
One-on-one Round (2 Questions)
- Q1. Salary discussion and negation scope Add Answer
- Q2. Variable pay discussion Add Answer
Anonymous
I applied via Referral and was interviewed in Nov 2021.
1 Interview Round
1
One-on-one Round (2 Questions)
- Q1. What type of ads have you handled till now? Add Answer
- Q2. How did you handle the ad budget across different platforms like Google Adwords, Facebook, LinkedIn, etc. Add Answer
Interview Preparation Tips
Interview preparation tips for other job seekers - It is very important to be aware of important marketing concepts before sitting for any interview round. If you are thinking of exploring performance marketing, then aspects like attribution model, bidding strategies, platform-oriented questions are very important.
Top trending discussions
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Interview Tips & Stories
2w (edited)
a consultant
Alternate documents for Employee verification?
My new employer asked for my previous offer letters and salary slips. When I inquired, they said it was for background verification.
However, I feel that providing these documents might affect salary negotiations, and it feels a bit unethical too.
What alternative documents can I provide for employment verification?
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Interview questions from similar companies
Interview experience
Poor
Difficulty level
-
Duration
-
Result
-
1 Interview Round
1
HR Round (2 Questions)
- Q1. Tell me about yourself Add Answer
- Q2. Please elaborate on your work experience Add Answer
Interview Preparation Tips
Interview preparation tips for other job seekers - Nil
Interview experience
Excellent
Difficulty level
Easy
Duration
Less than 2 weeks
Result
No response
I applied via Walk-in and was interviewed in Apr 2023.
3 Interview Rounds
1
Resume Shortlist Round
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
2
HR Round (1 Question)
- Q1. Tell us about your new campaign View Answers (1)
3
HR Round (3 Questions)
- Q1. Tell me about yourself
Why are you interested in this positiom View Answers (1)
- Q2. What is marketing trend View Answers (1)
- Q3. How do you manage new product launch View Answers (1)
Interview Preparation Tips
Interview preparation tips for other job seekers - Be ready with your resume, Answer all the questions without hesitation
Interview experience
Good
Difficulty level
Moderate
Duration
Less than 2 weeks
Result
Selected
I applied via Job Portal and was interviewed before Aug 2022.
3 Interview Rounds
1
Resume Shortlist Round
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
2
One-on-one Round (3 Questions)
- Q1. Estimate the size of computer market in India View Answers (1)
- Q2. Tell me about yourself Add Answer
- Q3. Why a job in marketing Add Answer
3
One-on-one Round (2 Questions)
- Q1. What do you understand from BTL Marketing View Answers (1)
- Q2. How will you generate leads for the business View Answers (1)
Interview experience
Good
Difficulty level
-
Duration
-
Result
-
3 Interview Rounds
1
Resume Shortlist Round
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
2
HR Round (1 Question)
- Q1. Discussed with current role and other details. Add Answer
3
Technical Round (1 Question)
- Q1. About the job role and planning about the business. Add Answer
Interview Preparation Tips
Interview preparation tips for other job seekers - Be confident and explain everything what you know , and interact with interviewer
Interview experience
Bad
Difficulty level
-
Duration
-
Result
Selected
3 Interview Rounds
1
Resume Shortlist Round
Pro Tip by AmbitionBox:
Double-check your resume for any spelling mistakes. The recruiter may consider spelling mistakes as careless behavior or poor communication skills.
View all tips
2
HR Round (2 Questions)
- Q1. This 1 st round ask only previous work experience Add Answer
- Q2. 1st round interview related to work. Profile. Add Answer
3
One-on-one Round (1 Question)
- Q1. Discuss only marketing related campaign and Activity. Add Answer
Interview Preparation Tips
Interview preparation tips for other job seekers - In a high-pressure job you will only survive for 3 to 4 months.
Interview experience
Average
Difficulty level
Hard
Duration
Less than 2 weeks
Result
Selected
I applied via LinkedIn and was interviewed before Aug 2022.
2 Interview Rounds
1
Resume Shortlist Round
Pro Tip by AmbitionBox:
Do not use an unprofessional email address such as cool_boy@email.com. It shows a lack of professionalism by the candidate.
View all tips
2
One-on-one Round (4 Questions)
- Q1. Marketing and Sales related questions Add Answer
- Q2. Experience related questions Add Answer
- Q3. Profile related questions Add Answer
- Q4. Question related to Market planning Add Answer
I applied via AmbitionBox and was interviewed in Apr 2022.
2 Interview Rounds
1
Resume Shortlist Round
Pro Tip by AmbitionBox:
Be truthful in your resume. It is very easy to catch false or lies during the interview by asking basic questions.
View all tips
2
Group Discussion Round
About byjus team and sales
Interview Preparation Tips
Interview preparation tips for other job seekers - Ambitions is very helpful for all for jobs
I applied via Approached by Company and was interviewed in Jan 2021.
3 Interview Rounds
Interview Questions
- Q1. Why should we hire you
Add Answer
- Q2. How will you generate customers with less investment
View Answers (1)
- Q3. What do you know about Byjus
Add Answer
- Q4. What is the current market trend for education
View Answers (1)
- Q5. Why is Byjus preferred by students than other ed tech products
View Answers (1)
- Q6. What are the key Advantages of using Byjus products by a student.
View Answers (1)
Interview Preparation Tips
Topics to prepare for BYJU'S Marketing Manager interview:
- Market trends
- edtech
- B2B Marketing
- Btl
- pitching
upGrad Interview FAQs
How many rounds are there in upGrad Marketing Manager interview?
upGrad interview process usually has 2 rounds. The most common rounds in the upGrad interview process are One-on-one Round and Assignment.
How to prepare for upGrad Marketing Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at upGrad. The most common topics and skills that interviewers at upGrad expect are Brand Marketing, Advertising, Atl, Brand Campaigns and Brand Management.
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upGrad Marketing Manager Reviews and Ratings
based on 5 reviews
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Admission Counsellor
800
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|  ₹2 L/yr - ₹11.1 L/yr |
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303
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| ₹1.8 L/yr - ₹10.1 L/yr |
|
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salaries
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salaries
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salaries
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