upGrad Product Designer Interview Questions and Answers

Q1. What would you improve in a physical product and how would you increase the market share of it?
Ans. 
I would improve the durability of the product and increase market share through targeted advertising and partnerships.
• Enhance the materials used in the product to increase durability and longevity

• Conduct market research to identify target demographics and tailor advertising campaigns accordingly

• Form partnerships with complementary products or services to expand reach and attract new customers
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Q2. How would you change swiggy
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Q1. How would you redesign Swiggy checkout process?
Ans. 
I would redesign Swiggy checkout process by simplifying the steps and improving user experience.
• Streamline the checkout process by reducing the number of steps required

• Implement guest checkout option for first-time users

• Allow users to save payment information for faster future transactions

• Provide clear and concise instructions at each step of the checkout process

• Offer multiple payment options to cater to different user
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Q1. What would you do to make whatsapp pay more discoverable?
Ans. 
To make WhatsApp Pay more discoverable, I would focus on improving user education, leveraging social media platforms, and collaborating with popular brands.
• Create tutorials and guides within the app to educate users on how to use WhatsApp Pay

• Utilize social media platforms to promote WhatsApp Pay features and benefits

• Collaborate with popular brands for joint marketing campaigns to increase awareness and usage
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Q1. RCA for decrease in bookings for AirBnB? (This was with an SPM)
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Q1. Related to past work experience and case study related to both my previous work experience and metric breakdown for the most impactful projects. (This was with the CPO)
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Q1. Case study on improving acquistion and activation funnel of the RMG app that I worked for. (This was with the hiring manager)
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Q1. Mostly behavioural questions and culture fit.
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Q1. Questions were asked around the Engineering college I have studied at, IIT JEE rank, EAMCET rank
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Case study was around, How do you deal with two orders which are ordered at the same time in Swiggy

Q1. Case study on how AI can be used in Education
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About yourself.

Guesstimate the number of Instagram posts in the last 10 minutes.

Case - Why Uber/Ola pickups are less than the drops at airports.

How would you explain the working of a fitness band to your grandmother?

Any application installed in your smartphone; As a product manager what are the metrics, you would track to monitor the app performance?

Q1. What’s your design process?
Ans. 
My design process involves research, ideation, prototyping, testing, and iteration to create user-centered solutions.
• Research: Gather information about user needs, market trends, and competition.

• Ideation: Brainstorm and generate ideas for potential solutions.

• Prototyping: Create low-fidelity and high-fidelity prototypes to visualize concepts.

• Testing: Conduct user testing to gather feedback and iterate on designs.

• Iterati...read more
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Q2. Walk me through your case study.
Ans. 
I conducted a case study on redesigning a mobile app for improved user experience.
• Researched user needs and pain points

• Created wireframes and prototypes

• Conducted user testing and gathered feedback

• Iterated on design based on feedback

• Presented final design solution
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PRD for project review platform

Assignment Discussion

Q1. What are your career goals?
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Q2. What do you see yourself doing at Simplilearn?
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