Ecuagreen Exports and Imports Interview Questions and Answers

SOV in GAM360 refers to Share of Voice, automated bidding is available in DV360, optimization on CTR can be achieved through various strategies.

• SOV in GAM360 refers to the percentage of ad impressions a brand has compared to its competitors in a specific market.

• Automated bidding options in DV360 allow advertisers to set specific goals and let the system automatically adjust bids to meet those goals.

• Optimization on CTR (Click-Through Rate) can be achieved by testing different ...read more

Yes, I have experience in using Harmony Tool.

• I have used Harmony Tool extensively in my previous role as a Campaign Specialist.

• I am proficient in creating and managing campaigns using Harmony Tool.

• I have also trained new team members on how to use Harmony Tool effectively.

• One example of a successful campaign I managed using Harmony Tool was a social media campaign for a new product launch.

KPIs used in DV360 include CTR, viewability, conversion rate, and ROAS.

• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• Viewability measures the percentage of ad impressions that are actually seen by users.

• Conversion rate measures the percentage of users who complete a desired action after clicking on an ad.

• ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising.

I am proficient in HTML, CSS, and SQL.

• I have experience creating responsive web pages using HTML and CSS.

• I am skilled in writing complex SQL queries to retrieve and manipulate data.

• I have worked on integrating HTML forms with SQL databases for data collection.

• I am familiar with CSS frameworks like Bootstrap for styling web pages.

Auto bidding is automated and uses algorithms to adjust bids, while manual bidding requires manual input for bid adjustments.

• Auto bidding uses algorithms to adjust bids based on performance data, while manual bidding requires manual input for bid adjustments.

• Auto bidding is more efficient for large campaigns with many keywords, while manual bidding may be more suitable for smaller campaigns.

• Auto bidding can save time and optimize bids in real-time, while manual bidding allows...read more