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I applied via Naukri.com and was interviewed in Dec 2022. There were 4 interview rounds.
Marketing is the process of promoting and selling products or services to customers.
Identifying customer needs and wants
Developing products or services to meet those needs
Promoting and advertising the products or services
Selling the products or services to customers
Building and maintaining customer relationships
Analyzing market trends and competition
Creating brand awareness and loyalty
Channels in marketing refer to the various platforms or methods used to reach and communicate with customers.
Channels can be divided into traditional and digital categories
Traditional channels include print ads, billboards, radio, and TV
Digital channels include social media, email, search engines, and mobile apps
Omnichannel marketing involves using multiple channels to create a seamless customer experience
Choosing the ...
The 4Ps of marketing are Product, Price, Place, and Promotion.
Product: the item or service being sold
Price: the cost of the product or service
Place: the location where the product or service is sold
Promotion: the marketing and advertising used to promote the product or service
Example: A company selling a new smartphone would consider the features of the phone (product), the price point (price), where the phone will be ...
SWOT analysis is a strategic planning tool used to identify strengths, weaknesses, opportunities, and threats of a business organization.
SWOT analysis helps businesses to identify their internal strengths and weaknesses, as well as external opportunities and threats.
It helps in developing strategies to capitalize on strengths, address weaknesses, take advantage of opportunities, and mitigate threats.
For example, a comp...
posted on 24 Apr 2024
posted on 15 Apr 2023
I applied via Referral and was interviewed before Apr 2022. There were 3 interview rounds.
Presentation as to what I am capable of
How will I execute my job if I am selected?
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