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I applied via Approached by Company and was interviewed in Sep 2022. There were 2 interview rounds.
To increase sales with ATL & BTL, focus on effective advertising and promotional strategies.
Implement targeted Above the Line (ATL) advertising campaigns to reach a wider audience.
Utilize Below the Line (BTL) marketing tactics such as direct mail, email marketing, and social media promotions.
Create compelling offers and discounts to attract customers and encourage purchases.
Collaborate with influencers or celebrities t...
To minimize cost and increase revenue, focus on optimizing operations, reducing expenses, and implementing effective sales strategies.
Streamline operations to eliminate inefficiencies and reduce costs
Negotiate better deals with suppliers to lower procurement costs
Implement cost-saving measures such as energy-efficient practices
Analyze sales data to identify high-margin products and promote them
Develop effective marketi...
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