Felix Advisory Interview Questions and Answers

Staff to Sales ratio is a metric used to measure the efficiency of a retail store by comparing the number of employees to the amount of sales generated.

• Staff to Sales ratio = Number of employees / Total sales

• A higher ratio indicates that the store is overstaffed relative to its sales volume

• A lower ratio suggests that the store may be understaffed and struggling to meet customer demand

• For example, if a store has 10 employees and generates $100,000 in sales, the Staff to Sales ...read more

Rent to sales ratio is a financial metric used to measure the percentage of sales revenue that goes towards paying rent.

• Rent to sales ratio = Total Rent Expense / Total Sales Revenue

• It helps in evaluating the efficiency of a store's rent expenses in relation to its sales performance.

• A lower ratio indicates better cost management and higher profitability.

• For example, if a store has $10,000 in monthly rent expenses and $50,000 in monthly sales revenue, the rent to sales ratio w...read more

I developed and managed an end to end integrated marketing campaign by conducting market research, setting clear objectives, creating a comprehensive strategy, executing tactics across multiple channels, and measuring results.

• Conducted thorough market research to understand target audience, competitors, and industry trends

• Set clear objectives and defined key performance indicators (KPIs) to measure campaign success

• Created a comprehensive marketing strategy that aligned with t...read more

PnL stands for Profit and Loss, while COGS stands for Cost of Goods Sold.

• PnL is a financial statement that summarizes the revenues, costs, and expenses incurred during a specific period of time.

• COGS represents the direct costs of producing goods that were sold by a company.

• PnL helps in determining the overall profitability of a business, while COGS helps in calculating the gross profit margin.

• Example: If a company's total revenue is $100,000 and its total expenses are $80,000...read more

Marketing for shoes is essential for brand promotion and sales.

• Shoes are a popular consumer product with a wide target audience.

• Effective marketing strategies can help create brand awareness and increase sales.

• Different marketing channels like social media, influencer collaborations, and online advertising can be utilized.

• Highlighting unique features, comfort, and style can attract potential customers.

• Promotions, discounts, and limited edition releases can create a sense of u...read more