SISGAIN Interview Questions and Answers

Canonical tag is an HTML element used to prevent duplicate content issues by specifying the preferred version of a web page.

• Canonical tag is placed in the section of a webpage.

• It tells search engines which URL is the original or preferred version of a page.

• It helps consolidate link equity and avoid SEO penalties for duplicate content.

• Example:

Search engine optimization (SEO) is the process of improving a website's visibility on search engines like Google, to increase organic traffic.

• SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.

• Keyword research and analysis is crucial for SEO success.

• Creating high-quality, relevant content is key for SEO.

• Technical SEO involves optimizing website structure and perfor...read more

I focus on creating high-quality backlinks rather than a specific quantity.

• I prioritize creating backlinks from authoritative and relevant websites.

• I aim to create a diverse backlink profile with a mix of dofollow and nofollow links.

• I regularly monitor the quality of backlinks and disavow any toxic or spammy links.

• I focus on building relationships with other websites for natural backlink opportunities.

To bring the business on track, we need to analyze the current situation, set clear goals, develop a strategy, and implement it effectively.

• Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

• Set SMART goals that are specific, measurable, achievable, relevant, and time-bound.

• Develop a marketing strategy that aligns with the goals and target audience.

• Implement the strategy using va...read more

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

• On-page SEO includes optimizing meta tags, headings, content, images, and URLs.

• Off-page SEO includes building backlinks, social media marketing, and influencer outreach.

• Examp...read more