PH-IT Solutions Interview Questions and Answers

Google AdWords is an advertising platform that allows businesses to create and display ads on Google search results and other websites.

• Create a Google AdWords account and set up a campaign

• Choose keywords and create ad groups

• Write ad copy and set a budget

• Target specific locations and demographics

• Track and analyze campaign performance

• Optimize ads for better results

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results.

• There are two types of SEO: On-page SEO and Off-page SEO.

• On-page SEO involves optimizing the content and structure of the website itself, including keywords, meta tags, and internal linking.

• Off-page SEO involves building backlinks to the website from other reputable sites, which can improve the w...read more

Off page SEO activities refer to techniques that can be used to improve the position of a website in the search engine results page (SERP).

• Link building

• Social media marketing

• Guest blogging

• Influencer outreach

• Content marketing

• Forum posting

• Directory submission

• Bookmarking

• Article submission

Website audit involves analyzing a website's technical, content, and user experience aspects to identify areas for improvement.

• Start by checking the website's loading speed and mobile responsiveness

• Analyze the website's content for relevance, uniqueness, and keyword optimization

• Check for broken links, duplicate content, and missing meta tags

• Evaluate the website's user experience, including navigation, design, and acces...read more