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Osia Hypermart Marketing Head Interview Questions and Answers
Osia Hypermart Marketing Head Interview Experiences
1 interview found
Anonymous
Selected
I applied via LinkedIn and was interviewed before Jul 2023. There was 1 interview round.
(2 Questions)
- Q1. ROI on each campaign and measurement methods
- Ans.
ROI on campaigns is calculated by dividing the net profit generated by the campaign by the cost of the campaign.
Calculate ROI by dividing net profit by campaign cost
Use tools like Google Analytics to track conversions and revenue generated from each campaign
Compare ROI of different campaigns to determine effectiveness
Consider other metrics like customer acquisition cost and lifetime value in addition to ROI
- Q2. Which is the best campaign in your entire career? What were the learnings
Interview Preparation Tips
The more it is explained on the conversion rate, the more it appears confident
Interview questions from similar companies
I applied via Walk-in and was interviewed in Feb 2020. There were 5 interview rounds.
Interview Questionnaire
3 Questions
- Q1. Related Business review, Store management, Staff management.
- Q2. Store VMs, & EBITDA.
- Q3. Current & future industry trend.
- Ans.
The current industry trend is towards digitalization and automation, with a focus on sustainability and customer experience.
Digital transformation and automation are becoming increasingly important in all industries
Sustainability is a growing concern, with companies looking to reduce their carbon footprint and adopt eco-friendly practices
Customer experience is a key differentiator, with companies investing in technolog...
Interview Preparation Tips
Skills evaluated in this interview
I applied via Walk-in and was interviewed in Mar 2021. There was 1 interview round.
Interview Questionnaire
3 Questions
- Q1. What is ATL vs BTL ?
- Ans.
ATL refers to Above the Line marketing, which is mass media advertising. BTL refers to Below the Line marketing, which is targeted advertising.
ATL includes TV, radio, print, and outdoor advertising
BTL includes direct mail, email marketing, social media advertising, and event marketing
ATL is more expensive but reaches a larger audience
BTL is more targeted and personalized
ATL is used for brand awareness and recognition
BT
- Q2. What are the types of retail ?
- Ans.
There are several types of retail including department stores, specialty stores, supermarkets, and online retailers.
Department stores offer a wide range of products and brands under one roof, such as Macy's and Nordstrom.
Specialty stores focus on a specific product category, such as Sephora for beauty products or GameStop for video games.
Supermarkets offer groceries and household items, such as Walmart and Target.
Onlin...
- Q3. Intoduce yourself.
Interview Preparation Tips
I applied via Referral and was interviewed in Oct 2020. There were 3 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Related to financial & Banking
- Q2. Related to MIS
Interview Preparation Tips
(1 Question)
- Q1. Team management & vendor management
I applied via Approached by Company and was interviewed in Oct 2021. There were 2 interview rounds.
Paychometric test which is conducted in partnership with Jombay Debrief. You have to answer some 150 odd questions which gives the employer some insights into your personality.
(7 Questions)
- Q1. Tell me about yourself.
- Q2. Where do you see yourself in 5 years?
- Q3. Why are you looking for a change?
- Q4. What are your salary expectations?
- Q5. Why should we hire you?
- Q6. Share details of your previous job.
- Q7. What is your family background?
Interview Preparation Tips
The same day I was asked to take up the online psychometric test. Post this; they scheduled the interview 2 days later with the corporate HR team which is headed by a high profiled lady called Tanaz Mulla.
The interview went for 45 odd minutes. Rather than asking me questions to judge my skill sets or get a peek into my career achievements, she was keen on screening my personality. Tanaz asked me some specific questions like 'how would you react in XYZ scenarios at work.' After answering every question, she would say that your psychometric tests reveal otherwise and grill you in many different ways.
My chances of making it to the final round were difficult. I come from a very different background but I had some hopes since it was through an internal reference. While concluding the interview I just requested Tanaz and Ritika from the HR team to at least tell me about their decision in case they happen to reject me. Tanaz, being the head of HR told me that it's a standard practice in Tata to inform the candidates.
After a week I asked the person from Tata who had recommended my profile. He told me that the HR team would schedule the functional round with someone in the marketing team.
I was hopeful and so were my family members. I was hoping to make my biggest career move and weaving dreams of retiring from that company.
Post this, I waited for 20 days but there was no response from their side.
Reluctantly and also with a lot of fear, I wrote a mail to Ritika Narvekar with a CC to Tanaz Mulla asking them about their decision. I haven't received a single response from them to date.
It's evident I have been REJECTED.
Long story short. Don't fall for the brand name Tata. It's a sheer waste of time. They are just a big conglomerate and it's not like those good old days of working with Tata as we used to hear it from our mom and dad. Times have changed and so is the Tata group.
The Tata group once branded as the best employer in the country is now filled with HR bandits like Ritika Narvekar and Tanaz Mulla. These HR generalists don't even have the basic courtesy of responding to a candidate who has invested his time in giving an interview.
I don't have any problems being rejected. I knew coming from a very different background in marketing my chances are going to be below. There is a high possibility that the functional manager never felt like screening me for the second round. I would have never raised any questions about their decision. But these turramkhans of HR should at least inform the candidate and not keep him guessing till eternity.
These so-called HR people join the Tata group after passing out of top B schools. I doubt if the IIMs and premier B schools train them to be so insensitive.
A peek into the Glassdoor reviews of Tata Trent presents a sorry picture of the Tatas. The credibility of being a top employer is waning. Just like any other company toxicity at work, extended working hours, and lesser pay are the new norms at Trent.
The work culture of a company is usually set by the leadership team. Tanaz Mulla who heads the corporate HR team can't even fulfill the request of a candidate who is quite justifiably asking about his fate in the company.
No matter how nice these HR people talk during the interviews, in reality, they are evil incarnates who'd love to keep a candidate guessing. Such HR bandits who can't value people should be called out no matter how prestigious degrees they hold.
I am not sulking for getting rejected by Trent but deeply hurt to see that the Tata group which I always held in high esteem is infiltrated by such HR bandits and toxic people in the leadership team.
(2 Questions)
- Q1. How would you approach the current situation, the state of the business
- Ans.
I would conduct a thorough analysis of the current market trends, customer needs, and competitors to develop a strategic plan for growth.
Conduct market research to understand current trends and customer preferences
Analyze competitors' strategies and identify areas for improvement
Develop a strategic plan based on the findings to drive business growth
Implement marketing campaigns to reach target audience and increase bra
- Q2. What is your long term plan with Titan company?
- Ans.
My long term plan with Titan company is to drive sustainable growth through innovative marketing strategies, expanding market reach, and building strong brand loyalty.
Focus on developing and implementing innovative marketing strategies to stay ahead of competitors
Expand market reach by entering new markets and segments
Build strong brand loyalty through customer engagement initiatives and personalized marketing campaign...
Interview Preparation Tips
2. Showcase your good values - Honesty, integrity, etc
3. Best if you can understand their business problem and propose a solution to how you plan to solve it
(1 Question)
- Q1. How soon you can join
Interview Preparation Tips
(1 Question)
- Q1. Step by step process to build a strong SEO
- Ans.
Building a strong SEO involves keyword research, on-page optimization, content creation, link building, and monitoring.
Conduct keyword research to identify relevant keywords for your website
Optimize on-page elements such as title tags, meta descriptions, and headings
Create high-quality, relevant content that incorporates the chosen keywords
Build backlinks from reputable websites to improve your site's authority
Monitor ...
Skills evaluated in this interview
I applied via AmbitionBox and was interviewed in Apr 2024. There were 2 interview rounds.
Ms cit computer basic questions
(5 Questions)
- Q1. Technology knowledge is a excellent knowledge for online business
- Q2. What is Excel or word ?
- Ans.
Excel is a spreadsheet program used for data organization and analysis, while Word is a word processing program used for creating documents.
Excel is used for creating spreadsheets, organizing data, and performing calculations.
Word is used for creating documents, such as letters, reports, and resumes.
Excel can be used for creating budgets, tracking expenses, and creating charts.
Word can be used for writing essays, creat
- Q3. What is use of excel
- Ans.
Excel is a spreadsheet program used for organizing, analyzing, and presenting data in a tabular format.
Excel is used for creating budgets, financial statements, and sales reports.
It can perform calculations, create charts and graphs, and analyze large amounts of data.
Excel is commonly used in business for data analysis, forecasting, and decision-making.
It allows users to manipulate data easily and efficiently, saving t
- Q4. What is use of powerpoint
- Ans.
PowerPoint is a presentation software used to create visual aids for presentations.
Create slides with text, images, and multimedia
Organize content in a structured manner
Add animations and transitions for visual appeal
Present information in a clear and engaging way
Facilitate communication and understanding during presentations
- Q5. How to create resume by using word
- Ans.
Creating a resume using Word involves formatting, organizing, and highlighting key skills and experiences.
Start by selecting a professional template that suits your industry.
Add your contact information, summary, work experience, education, and skills.
Use bullet points and concise language to highlight achievements and responsibilities.
Customize the design by changing fonts, colors, and layout to make it visually appea...
Skills evaluated in this interview
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Osia Hypermart Marketing Head Interview Process
based on 1 interview
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Interview Questions from Similar Companies
Osia Hypermart Marketing Head Reviews and Ratings
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Rating in categories
|
Store Manager
21
salaries
|  ₹2 L/yr - ₹9.4 L/yr |
|
Sales Executive
10
salaries
| ₹1.2 L/yr - ₹2 L/yr |
|
HR Executive
7
salaries
| ₹2 L/yr - ₹2.2 L/yr |
|
Retail Store Manager
7
salaries
| ₹2 L/yr - ₹6.3 L/yr |
|
Department Manager
7
salaries
| ₹3.2 L/yr - ₹3.9 L/yr |
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