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I applied via LinkedIn and was interviewed before Jul 2023. There was 1 interview round.
ROI on campaigns is calculated by dividing the net profit generated by the campaign by the cost of the campaign.
Calculate ROI by dividing net profit by campaign cost
Use tools like Google Analytics to track conversions and revenue generated from each campaign
Compare ROI of different campaigns to determine effectiveness
Consider other metrics like customer acquisition cost and lifetime value in addition to ROI
Top trending discussions
I would conduct a thorough analysis of the current market trends, customer needs, and competitors to develop a strategic plan for growth.
Conduct market research to understand current trends and customer preferences
Analyze competitors' strategies and identify areas for improvement
Develop a strategic plan based on the findings to drive business growth
Implement marketing campaigns to reach target audience and increase bra
My long term plan with Titan company is to drive sustainable growth through innovative marketing strategies, expanding market reach, and building strong brand loyalty.
Focus on developing and implementing innovative marketing strategies to stay ahead of competitors
Expand market reach by entering new markets and segments
Build strong brand loyalty through customer engagement initiatives and personalized marketing campaign...
Building a strong SEO involves keyword research, on-page optimization, content creation, link building, and monitoring.
Conduct keyword research to identify relevant keywords for your website
Optimize on-page elements such as title tags, meta descriptions, and headings
Create high-quality, relevant content that incorporates the chosen keywords
Build backlinks from reputable websites to improve your site's authority
Monitor ...
I applied via Approached by Company and was interviewed in Oct 2021. There were 2 interview rounds.
Paychometric test which is conducted in partnership with Jombay Debrief. You have to answer some 150 odd questions which gives the employer some insights into your personality.
I applied via Walk-in and was interviewed in Mar 2021. There was 1 interview round.
ATL refers to Above the Line marketing, which is mass media advertising. BTL refers to Below the Line marketing, which is targeted advertising.
ATL includes TV, radio, print, and outdoor advertising
BTL includes direct mail, email marketing, social media advertising, and event marketing
ATL is more expensive but reaches a larger audience
BTL is more targeted and personalized
ATL is used for brand awareness and recognition
BT
There are several types of retail including department stores, specialty stores, supermarkets, and online retailers.
Department stores offer a wide range of products and brands under one roof, such as Macy's and Nordstrom.
Specialty stores focus on a specific product category, such as Sephora for beauty products or GameStop for video games.
Supermarkets offer groceries and household items, such as Walmart and Target.
Onlin...
based on 1 interview
Interview experience
based on 1 review
Rating in categories
Store Manager
23
salaries
| ₹2 L/yr - ₹9.7 L/yr |
Sales Executive
10
salaries
| ₹1.2 L/yr - ₹2 L/yr |
Department Manager
7
salaries
| ₹3.2 L/yr - ₹3.9 L/yr |
HR Executive
7
salaries
| ₹2 L/yr - ₹2.2 L/yr |
Retail Store Manager
7
salaries
| ₹2 L/yr - ₹6.3 L/yr |
Big Bazaar
Reliance Retail
DMart
Spencer's Retail