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NielsenIQ Interview Questions and Answers

Updated 2 Jul 2025
Popular Designations

93 Interview questions

An Engineer was asked
Q. Build a tic tac toe game using python within 15 minutes.
Ans. 

Build a simple Tic Tac Toe game in Python for two players to play on the console.

  • Use a 3x3 list to represent the game board.

  • Implement functions to display the board, check for a win, and handle player moves.

  • Use a loop to alternate turns between Player X and Player O.

  • Check for a draw if all spaces are filled without a winner.

  • Example of board representation: board = [[' ' for _ in range(3)] for _ in range(3)]

View all Engineer interview questions
🔥 Asked by recruiter 2 times
A Senior Research Executive was asked
Q. What is your expected CTC?
Ans. 

The expected CTC is negotiable based on the candidate's experience, skills, and the company's budget.

  • CTC depends on the candidate's level of experience and skills.

  • Negotiation is possible based on the company's budget.

  • Market research can provide insights into industry standards for CTC.

  • Consider benefits and perks in addition to the base salary.

View all Senior Research Executive interview questions
An Expert was asked
Q. Do you have experience in sentiment analysis?
Ans. 

Yes, I have experience in sentiment analysis.

  • I have worked on sentiment analysis projects using natural language processing techniques.

  • I am familiar with tools like NLTK, TextBlob, and VADER for sentiment analysis.

  • I have experience in analyzing social media data to determine sentiment towards a brand or product.

View all Expert interview questions
A Data Processing Analyst was asked
Q. Can you explain how you handled the latest customer disputes?
Ans. 

I handled the latest customer disputes by listening to their concerns and finding a mutually beneficial solution.

  • Listened to customer concerns and empathized with their situation

  • Reviewed relevant policies and procedures to determine appropriate course of action

  • Communicated clearly and professionally with customers to find a mutually beneficial solution

  • Followed up with customers to ensure satisfaction and prevent f...

View all Data Processing Analyst interview questions
An Automation Test Engineer was asked
Q. Write a function to create an alphanumeric string of a given length.
Ans. 

To create an alphanumeric string of a given length, we can use a combination of random letters and numbers.

  • Determine the length of the string required

  • Create a list of all possible alphanumeric characters

  • Randomly select characters from the list and append them to the string until the desired length is reached

View all Automation Test Engineer interview questions
An Automation Test Engineer was asked
Q. Describe the framework.
Ans. 

A framework is a set of guidelines, standards, and tools used to develop and maintain software applications.

  • A framework provides a structure for organizing code and building applications

  • It includes pre-written code libraries, modules, and functions that can be reused

  • Frameworks can be specific to a programming language or technology

  • Examples include Selenium for web testing, Robot Framework for automation testing, a...

View all Automation Test Engineer interview questions
An Automation Test Engineer was asked
Q. Write a program to check if a string is a number.
Ans. 

Program to check if string is number

  • Use built-in functions like isdigit() or isnumeric()

  • Handle negative numbers and decimal points separately

  • Consider edge cases like leading/trailing spaces and exponential notation

View all Automation Test Engineer interview questions
Are these interview questions helpful?
An Automation Test Engineer was asked
Q. Write a program to toggle the case of a string.
Ans. 

Program to toggle string

  • Create an empty string variable

  • Loop through each character in the input string

  • If the character is uppercase, convert it to lowercase and add to the new string

  • If the character is lowercase, convert it to uppercase and add to the new string

  • Return the new string

View all Automation Test Engineer interview questions
An Automation Test Engineer was asked
Q. How do you swap two strings without using a third variable?
Ans. 

Swap two strings without using third

  • Use XOR operator

  • Use addition and subtraction

  • Use multiplication and division

View all Automation Test Engineer interview questions
An Automation Test Engineer was asked
Q. How do you close a selected window while keeping the rest open?
Ans. 

Close a selected window in a GUI while keeping other windows open using automation tools.

  • Identify the window to close using its title or handle.

  • Use automation tools like Selenium or PyAutoGUI to interact with the window.

  • Example: In Selenium, use driver.close() to close the current window.

  • Ensure that the focus is on the correct window before executing the close command.

  • Consider using window management functions to ...

View all Automation Test Engineer interview questions

NielsenIQ Interview Experiences

198 interviews found

Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Not Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. Interviewer was I think mid level experience 5-6 yrs interviewing 13-14 yrs exp. Asked basic questions and insisted on specific syntax answers. Good thing was detailed feedback was shared with reason. How ...
  • Q2. Solid principle

Interview Preparation Tips

Interview preparation tips for other job seekers - Be thorough with syntax even now a day we are allowed to use AI tools or IDE suggestion. They expect you remember syntax of all the libraries you have used.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. Interviewer asked every single point from your Resume so prepare accordingly.
  • Q2. Learn FMCG, Advanced excel( pivot, vlookup, IF , data validation)
  • Q3. Tell me about yourself and your current employment ( if applicable)
  • Ans. 

    I am a detail-oriented Data Processing Specialist with a passion for optimizing data workflows and ensuring data integrity.

    • Currently employed at XYZ Corp, where I manage data entry and processing for client projects.

    • Implemented a new data validation process that reduced errors by 30%.

    • Skilled in using SQL and Excel for data analysis and reporting.

    • Collaborated with cross-functional teams to streamline data collection met...

  • Answered by AI
  • Q4. What is pivot table and how to use Vlookup in excel ?
  • Ans. 

    A pivot table summarizes data, while VLOOKUP searches for values in Excel.

    • Pivot Table: A tool to summarize large datasets, allowing for quick analysis.

    • To create a pivot table, select your data range, go to 'Insert' > 'PivotTable'.

    • Drag fields to Rows, Columns, and Values areas to organize data.

    • Example: Summarize sales data by product and region using a pivot table.

    • VLOOKUP: A function to search for a value in the firs...

  • Answered by AI
  • Q5. What you know about NIQ and their operations?
  • Ans. 

    NIQ, or NielsenIQ, specializes in data analytics and insights for consumer behavior across various industries.

    • NIQ provides market research and analytics services to help businesses understand consumer trends.

    • They utilize advanced data science techniques to analyze purchasing behavior and market dynamics.

    • NIQ operates globally, offering insights in sectors like retail, FMCG, and e-commerce.

    • For example, they track sales d...

  • Answered by AI
  • Q6. What is FMCG market ?
  • Ans. 

    FMCG market refers to the fast-moving consumer goods sector, characterized by quick sales and low-cost products.

    • Includes products like groceries, toiletries, and beverages.

    • Examples: Coca-Cola, Unilever, Procter & Gamble.

    • High volume, low margin business model.

    • Products are typically sold in large quantities.

    • FMCG companies rely on extensive distribution networks.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. First you have to clear aptitude round 2. There is GD round once you invited for interview round - prepare GD topic on FMCG 3. Once your clearer GD then there is final 1-1 interview 4. If you clear interview you’ll get confirmation in 2-3 days but i got confirmation mail at the same day
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in Apr 2025, where I was asked the following questions.

  • Q1. Round 1 : Resume shortlisting Round 2 : Online assessment Round 3 : Group discussion Round 4 : Manager interview Round 5 : HR Manager Round 2 : Basic aptitude,verbal ability,Basics in Excel Round 3 : GD - ...
  • Q2. Essential: Good Communication

Interview Preparation Tips

Interview preparation tips for other job seekers - Excel in your communication skills.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Campus Placement and was interviewed in Dec 2024. There were 3 interview rounds.

Round 1 - Aptitude Test 

Good Great Be Honest

Round 2 - Group Discussion 

Good Great Be Good be Confidence

Round 3 - One-on-one 

(2 Questions)

  • Q1. Projects Collage Few BI questions
  • Q2. Personal life Hobbies
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Recruitment Consulltant and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. 5 steps revenue recognition model
  • Ans. 

    The 5 steps revenue recognition model outlines the process for recognizing revenue from contracts with customers.

    • Identify the contract with the customer

    • Identify the performance obligations in the contract

    • Determine the transaction price

    • Allocate the transaction price to the performance obligations

    • Recognize revenue as the performance obligations are satisfied

  • Answered by AI
  • Q2. What are the key components of SOPs?
  • Ans. 

    Key components of SOPs include purpose, scope, responsibilities, procedures, and revisions.

    • Purpose: Clearly defined objective or goal of the SOP.

    • Scope: Specific areas or processes that the SOP applies to.

    • Responsibilities: Roles and duties of individuals involved in following the SOP.

    • Procedures: Step-by-step instructions on how to carry out tasks or processes.

    • Revisions: Process for updating and maintaining the SOP to re...

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. What is materiality?
  • Ans. 

    Materiality refers to the significance or importance of information in relation to a decision or financial statement.

    • Materiality is a concept used in accounting and auditing to determine the relevance of information to users of financial statements.

    • It involves assessing whether the information could influence the decisions of users, such as investors or creditors.

    • Materiality is subjective and depends on factors like th...

  • Answered by AI
  • Q2. What is segment reporting?
  • Ans. 

    Segment reporting is the practice of breaking down a company's financial information into different business segments.

    • Segment reporting helps investors and analysts understand the performance of different parts of a company.

    • Companies typically report segment information based on factors such as geography, product lines, or customer types.

    • Segment reporting is required by accounting standards to provide transparency and ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - focus what is written in the resume
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Not Selected

I appeared for an interview in Mar 2025, where I was asked the following questions.

  • Q1. Can you go through your CV? May I know about yourself and family background?
  • Ans. 

    Detail-oriented Data Processing Specialist with a strong background in data management and analysis, committed to delivering accurate results.

    • Education: Bachelor's degree in Computer Science, focusing on data analytics.

    • Experience: 3 years as a data analyst at XYZ Corp, improving data processing efficiency by 20%.

    • Skills: Proficient in SQL, Python, and data visualization tools like Tableau.

    • Family Background: Grew up in a...

  • Answered by AI
  • Q2. How many years of experience do you have? What have you done there? What was your profile?
  • Ans. 

    I have over 5 years of experience as a Data Processing Specialist, focusing on data analysis and management in various industries.

    • Managed large datasets, ensuring data integrity and accuracy for reporting purposes.

    • Developed automated data processing workflows using Python and SQL, reducing processing time by 30%.

    • Collaborated with cross-functional teams to identify data needs and provide actionable insights.

    • Conducted da...

  • Answered by AI
  • Q3. What is INDEX in Excel?
  • Ans. 

    INDEX in Excel retrieves the value of a cell in a specified row and column from a given range.

    • INDEX can return a single value or an array of values from a specified range.

    • Syntax: INDEX(array, row_num, [column_num]). Example: INDEX(A1:C3, 2, 2) returns the value in the second row and second column.

    • It can be used in combination with other functions like MATCH for dynamic data retrieval.

    • INDEX is often used in data analysi...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - There would be stage wise interview process. 1) You apply. 2) Form submission, 3) Online Aptitude test. 4) Interview call. 4.1) Group Discussion (Fully English) 4.2) Final Interview > DO NOT FUMBLE in any question (Speak slow). >Revise and review your RESUME. They can ask anything from your mentioned skills. EXCEL Function questions will be asked (if you're mentioning). SQL if you have also mentioned. All the best. I couldn't crack cause I fumbled and didn't know what INDEX function does. Help is what I can do now.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in May 2025, where I was asked the following questions.

  • Q1. Be well prepared of yourself. They'll ask whatever is mentioned in the resume. So be careful what you are mentioning in the resume.
  • Q2. For BI related interview, They more focuses on Advanced Excel and VBA Macro. So if you're applying for BI roles, do not mention SQL, Python unnecessarily. Power BI would plus.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Approached by Company and was interviewed in Nov 2024. There were 2 interview rounds.

Round 1 - Coding Test 

Program for Linklist

Round 2 - Technical 

(2 Questions)

  • Q1. Garbage Collection
  • Q2. Microservices adv and dis-adv

Backend Developer Interview Questions & Answers

user image rohit gadekar

posted on 18 Nov 2024

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. Write MySQL query to find employee with 2nd Highest salary
  • Ans. 

    Use MySQL query with ORDER BY and LIMIT to find employee with 2nd highest salary.

    • Use ORDER BY salary DESC to sort salaries in descending order

    • Use LIMIT 1,1 to skip the highest salary and get the second highest salary

  • Answered by AI
  • Q2. What is branch in git
  • Ans. 

    A branch in git is a separate line of development that allows you to work on features or fixes without affecting the main codebase.

    • Branches allow for parallel development

    • They can be created, switched between, merged, and deleted

    • Common branches include master, develop, feature branches, and release branches

  • Answered by AI

Skills evaluated in this interview

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed in Dec 2024. There were 3 interview rounds.

Round 1 - Aptitude Test 

Related to Statistics

Round 2 - Coding Test 

Related Excel and SQl

Round 3 - HR 

(1 Question)

  • Q1. What is your salary expectation

Interview Preparation Tips

Interview preparation tips for other job seekers - Do what ever you want.
Feel free to ask questions.

Top trending discussions

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Interview Tips & Stories
2w
toobluntforu
·
works at
Cvent
Can speak English, can’t deliver in interviews
I feel like I can't speak fluently during interviews. I do know english well and use it daily to communicate, but the moment I'm in an interview, I just get stuck. since it's not my first language, I struggle to express what I actually feel. I know the answer in my head, but I just can’t deliver it properly at that moment. Please guide me
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NielsenIQ Interview FAQs

How many rounds are there in NielsenIQ interview?
NielsenIQ interview process usually has 2-3 rounds. The most common rounds in the NielsenIQ interview process are Aptitude Test, One-on-one Round and HR.
How to prepare for NielsenIQ interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at NielsenIQ. The most common topics and skills that interviewers at NielsenIQ expect are Python, genetics, microsoft, SQL and Agile.
What are the top questions asked in NielsenIQ interview?

Some of the top questions asked at the NielsenIQ interview -

  1. Have you used Power BI ? and various types of visualization in Power...read more
  2. Can you explain how did you handle the latest customer disput...read more
  3. How many cups of tea is consumed in Delhi for a we...read more
What are the most common questions asked in NielsenIQ HR round?

The most common HR questions asked in NielsenIQ interview are -

  1. What is your family backgrou...read more
  2. What are your salary expectatio...read more
  3. What are your strengths and weakness...read more
How long is the NielsenIQ interview process?

The duration of NielsenIQ interview process can vary, but typically it takes about less than 2 weeks to complete.

Tell us how to improve this page.

Overall Interview Experience Rating

4.2/5

based on 184 interview experiences

Difficulty level

Easy 21%
Moderate 71%
Hard 8%

Duration

Less than 2 weeks 57%
2-4 weeks 29%
4-6 weeks 4%
6-8 weeks 3%
More than 8 weeks 7%
View more

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NielsenIQ Reviews and Ratings

based on 1.3k reviews

3.7/5

Rating in categories

3.2

Skill development

3.8

Work-life balance

3.2

Salary

3.6

Job security

3.8

Company culture

2.8

Promotions

3.3

Work satisfaction

Explore 1.3k Reviews and Ratings
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