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Moris Media Senior Marketing and Digital Manager Interview Questions, Process, and Tips

Updated 15 Aug 2024

Moris Media Senior Marketing and Digital Manager Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Company Website and was interviewed before Aug 2023. There was 1 interview round.

Round 1 - HR 

(10 Questions)

  • Q1. Can you describe a time when you had to pivot a digital marketing strategy due to unforeseen circumstances?
  • Ans. 

    I pivoted a digital marketing strategy during a global pandemic.

    • Due to COVID-19, we shifted focus from in-person events to virtual webinars and online content.

    • We reallocated budget from offline advertising to social media and email marketing.

    • Implemented new messaging to address customer concerns and promote relevant products/services.

  • Answered by AI
  • Q2. How do you stay ahead of the curve in the rapidly evolving digital marketing landscape?
  • Ans. 

    I stay ahead by constantly learning new trends, experimenting with new tools, and networking with industry professionals.

    • Continuously educate myself on the latest digital marketing trends and best practices

    • Experiment with new tools, platforms, and strategies to stay innovative

    • Attend industry conferences, webinars, and networking events to stay connected with industry professionals

    • Regularly analyze data and performance ...

  • Answered by AI
  • Q3. What's your approach to measuring and optimizing ROI across multiple digital marketing channels?
  • Ans. 

    I use a data-driven approach to measure ROI and optimize performance across various digital marketing channels.

    • Utilize tracking tools like Google Analytics to monitor performance metrics

    • Implement A/B testing to optimize campaigns and improve ROI

    • Allocate budget based on channel performance and ROI analysis

    • Regularly review and adjust strategies based on data insights

    • Focus on high-performing channels and optimize for conv

  • Answered by AI
  • Q4. Can you provide an example of a successful digital marketing campaign you've led and what made it successful?
  • Ans. 

    Led a successful digital marketing campaign for a new product launch, utilizing targeted social media ads and influencer partnerships.

    • Utilized targeted social media ads to reach specific demographics

    • Formed partnerships with relevant influencers to increase brand visibility

    • Implemented a cohesive content strategy across multiple platforms

    • Analyzed campaign data to make real-time adjustments for optimal performance

  • Answered by AI
  • Q5. How do you balance creativity and data-driven decision-making in your digital marketing approach?
  • Ans. 

    I balance creativity by using data to inform decisions and measure success.

    • Utilize data analytics to identify trends and opportunities

    • Experiment with creative ideas while measuring performance metrics

    • A/B testing to determine the most effective strategies

    • Create data-driven personas for targeted marketing campaigns

  • Answered by AI
  • Q6. What's your experience with managing and motivating a high-performing digital marketing team?
  • Ans. 

    I have over 5 years of experience managing and motivating high-performing digital marketing teams.

    • Implemented regular team meetings to discuss goals and strategies

    • Provided ongoing training and professional development opportunities

    • Recognized and rewarded team members for their achievements

    • Encouraged collaboration and communication within the team

    • Set clear expectations and goals for each team member

  • Answered by AI
  • Q7. How do you ensure brand consistency across all digital marketing touchpoints?
  • Ans. 

    Brand consistency is maintained through clear brand guidelines, regular audits, employee training, and utilizing a centralized asset library.

    • Develop clear brand guidelines outlining brand voice, tone, colors, fonts, and imagery.

    • Conduct regular audits of all digital marketing touchpoints to ensure consistency.

    • Provide training to employees on brand guidelines and the importance of consistency.

    • Utilize a centralized asset ...

  • Answered by AI
  • Q8. Can you discuss your experience with using marketing automation and CRM tools?
  • Ans. 

    I have extensive experience using marketing automation and CRM tools to streamline processes and improve customer engagement.

    • Implemented automated email campaigns using platforms like HubSpot and Marketo to nurture leads and drive conversions

    • Utilized CRM tools such as Salesforce to track customer interactions and personalize marketing efforts

    • Analyzed data from marketing automation tools to optimize campaigns and improv...

  • Answered by AI
  • Q9. What's your approach to handling a crisis situation that negatively impacts the brand's online reputation?
  • Ans. 

    I believe in transparency, swift communication, and proactive measures to address the crisis and rebuild trust.

    • Immediately assess the situation and gather all relevant information

    • Communicate openly and honestly with stakeholders, including customers, employees, and the public

    • Implement a crisis management plan that includes steps to address the issue, monitor feedback, and adjust strategies as needed

    • Utilize social media...

  • Answered by AI
  • Q10. How do you envision the future of digital marketing and how will you prepare your team for it?
  • Ans. 

    The future of digital marketing will be focused on personalization, automation, and AI-driven strategies.

    • Implementing AI and machine learning technologies to analyze customer data and personalize marketing campaigns

    • Leveraging automation tools for more efficient and targeted marketing efforts

    • Utilizing chatbots and virtual assistants to enhance customer engagement and support

    • Emphasizing the importance of data privacy and...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Thoroughly research Morris Media's services and clients. Align your career goals with their offerings. Clearly articulate how your skills and ambitions fit their needs. Demonstrate genuine interest in their work and culture. Highlight your long-term aspirations and how contributing to their success supports your journey.

Skills evaluated in this interview

Interview questions from similar companies

I applied via Approached by Company and was interviewed before Jul 2021. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. From which field you are
Round 3 - Group Discussion 

Very good round some difficulty I face but I get it

Interview Preparation Tips

Topics to prepare for Smollan Group Marketing Executive interview:
  • Marketing
Interview preparation tips for other job seekers - Ve very good interview I got and very good job for experience people company gives us tablet for working and extra required things
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Sep 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. Would you like to work with smollan
  • Q2. What is your working experience and In which department
  • Ans. Experience of 1 year and having experience in medicine line too.
  • Answered Anonymously
Round 3 - Aptitude Test 

In this round regional manager talk and meet with me and confirm my profile l

Interview Preparation Tips

Interview preparation tips for other job seekers - Be honest,this company also recruit fresher
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Jan 2025.

Round 1 - HR 

(6 Questions)

  • Q1. What is marketing?
  • Ans. 

    Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.

    • Identifying target market and customer needs

    • Creating and communicating value propositions

    • Developing and implementing marketing strategies

    • Monitoring and analyzing marketing performance

    • Adapting strategies based on feedback and market trends

  • Answered by AI
  • Q2. Tell me about yourself.
  • Q3. What information do you have about Hindustan Unilever?
  • Ans. 

    Hindustan Unilever is a leading consumer goods company in India.

    • HUL was established in 1933 and is headquartered in Mumbai, India.

    • It is a subsidiary of Unilever, a British-Dutch multinational company.

    • HUL has a wide range of products including personal care, home care, and food and beverages.

    • Some popular brands under HUL include Dove, Surf Excel, Lux, and Knorr.

    • HUL has a strong distribution network reaching millions of

  • Answered by AI
  • Q4. What is the distributor landing price?
  • Ans. 

    The distributor landing price is the final price at which a product is sold to the distributor, including all costs and expenses.

    • The distributor landing price includes the cost of the product, shipping, taxes, and any other expenses incurred before the product reaches the distributor.

    • It is important for marketing executives to understand the distributor landing price in order to set appropriate pricing strategies and m...

  • Answered by AI
  • Q5. What is the retail landing price?
  • Ans. 

    The retail landing price is the final price at which a product is sold to consumers in retail stores.

    • The retail landing price includes all costs such as manufacturing, shipping, and markup.

    • It is the price that customers see on the price tag in stores.

    • For example, if a product costs $10 to manufacture and ship, and the retailer adds a 50% markup, the retail landing price would be $15.

  • Answered by AI
  • Q6. How to calculate retail landing price?
  • Ans. 

    To calculate retail landing price, consider all costs involved in bringing a product to market and add desired profit margin.

    • Calculate all costs involved in production, packaging, shipping, marketing, etc.

    • Add desired profit margin to cover overhead expenses and generate profit.

    • Consider any discounts or promotions that may affect the final retail price.

    • Example: Cost of production = $10, packaging = $2, shipping = $3, ma...

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
4-6 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed before Nov 2023. There were 2 interview rounds.

Round 1 - Case Study 

Nike Marketing in India - Online and Offline

Round 2 - Assignment 

Nike Marketing in India - Online and Offline - What would they choose, why, and how would they execute it? Percentage-wise.

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident and have clarity in Adtech space and its terminologies

I applied via Referral and was interviewed in Feb 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Works experience product knowledge area knowledge
Round 3 - HR 

(1 Question)

  • Q1. Salary discussion policies joining formalities

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident must have geographical knowledgeable

I applied via Walk-in and was interviewed in May 2021. There was 1 interview round.

Interview Questionnaire 

3 Questions

  • Q1. Make sure about yourself
  • Q2. About company
  • Q3. About last work experience

Interview Preparation Tips

Interview preparation tips for other job seekers - To crake any interview need the first is self confidence be must . I think

Interview Questionnaire 

1 Question

  • Q1. Formulas,QS

Interview Questionnaire 

3 Questions

  • Q1. Algorithms on arrays and strings (coding)
  • Ans. 

    Algorithms for manipulating arrays and strings in coding

    • Use sorting algorithms like quicksort and mergesort for arrays

    • Use string manipulation functions like substring and replace for strings

    • Use dynamic programming for optimizing solutions to array and string problems

  • Answered by AI
  • Q2. Distributed Database Design
  • Q3. Large scale Ad Server Design
  • Ans. 

    Designing a large scale Ad Server

    • Use distributed systems for scalability

    • Implement caching for faster ad delivery

    • Ensure high availability and fault tolerance

    • Use real-time bidding for efficient ad placement

    • Implement fraud detection mechanisms

    • Ensure compliance with privacy regulations

  • Answered by AI

Interview Preparation Tips

Round: Interview
Experience: They tested on thought-process during design problems. What problems are with the current solution I suggested and how to improve it...
Tips: Hints from interviewer are very helpful
Keep talking while you are thinking

Skills: Algorithms, Thinking Skills, Coding
College Name: IIT KHARAGPUR

Skills evaluated in this interview

I applied via Campus Placement

Interview Questionnaire 

3 Questions

  • Q1. Tell me one thing about you that's not listed on your resume
  • Ans. 

    I am an avid traveler and have visited over 20 countries

    • I love experiencing new cultures and trying new foods

    • I have backpacked through Europe and Asia

    • I have volunteered in orphanages in Cambodia and Nepal

  • Answered by AI
  • Q2. When you hear InMobi, what's the first word that comes in your head?
  • Ans. 

    Mobile advertising platform

    • Adtech

    • Mobile marketing

    • App monetization

  • Answered by AI
  • Q3. The office of InMobi technologies has 10 floors, each with 300 employees. In the morning (7-8 AM), the building sees 3000 employees entering and waiting in a queue for 3 lifts. In the morning, everyone goe...

Interview Preparation Tips

Round: Resume Shortlist
Experience: The first round was a resume shortlist, which I think was on the basis of programming and coding courses (and projects) taken along with your CGPA. Out of 10 shortlisted people, I knew 4 and all of us were 9 pointers. The rest who I didn't know turned out to be 9 pointers as well! :P
Out of 10 shortlisted people, 3 (including me) were from ECE and the rest were from CS. Even though InMobi was open for Mathematics & Computing, no person from MnC dept. was in the shortlist. (Presumably due to their CGPAs or some other criterion that I'm not in the knowledge of.)
Tips: i) High CGPA is a must (We're talking above 9, at the end of 2nd year for CS/ECE and 3rd year for MnC)
ii)Taking programming and algorithm courses and projects is important, as that must be visible in your resume.

Round: Puzzle Interview
Experience: One special thing about the interviews, you're asked not to wear any formals! That actually helps in taking the tension off of things!
It's simple logic, after that. Increase the lift's speed (taking in mind of the safety), collecting usage data, optimising the lift's floor-stoppage according to that.
As told after the interview, the interviewer is just observing how you think and approach a problem.

One odd thing was not being asked about any coding/algorithm questions even though the profile was for a software engineer.

After this question, I was asked if I had any questions to ask. I simply stated that the work environment and culture affected me as much as the profile I'm applying for. Thus, the drive and motivation of the people who work there is also very important. So I asked what are the companies' values which the employees believe in, too.
Tips: Stay confident, don't let any tension get to your head.
In the future, InMobi may start asking coding questions too in the interviews. or change the selection procedure, which will be communicated in the PPT of InMobi.
Whatever may happen, the first round should show your zeal to solve problems, your creativity in trying different approaches, and applying logic to find the best solution.

Round: HR Interview
Experience: OK! There were a lot of questions asked since the interview was more like a conversation taking place. Like in ANY conversation, keep proper eye contact, smile and be approachable for any questions. Show enthusiasm in your voice and your answers. The interviewer asked me questions about
i)My resume, and all the activities that I'd listed there. (eg: Why did you enlist in this course? Do you like coding?)
ii)Why programming, how does it interest you?
iii)Basic questions about InMobi, like 'What do you know about us after attending the PPT?' and 'Why InMobi'

Since I had done quite a lot of marketing activities, I was also asked about that. Will you do an MBA in the future? What all did you do for marketing? I had a strong background in digital marketing, and we had a little chat about mobile marketing and what's the future of mobile advertising.
Tips: Smile, for god's sake! It's a conversation about you, do all the basic things to improve the conversational experience.
Small things like greeting the interviewer, smiling, proper eye contact, and speaking properly are paramount.

Like in any HR interview, make sure you know yourself and your resume properly, so that you don't phase out in the interview when asked some 'unexpected' question. (since that's when they know thatyou might be lying/exaggerating). Hence introspect enough before sitting the interviews.

General Tips: Make sure you're able to convince yourself and the interviewers for why do you want to work in Inmobi Technolgies.

I've already shared the rest in previous sections! :)

2 people out of 10 were selected for this internship experience, so make sure you prepare well! All the best! :D

Skill Tips: I don't think that this adds on as a skill, but InMobi wants to create a huge impact on the mobile world and the mobile advertising sector.
Your knowledge about this sector in general could help you strike good conversations (at least in the HR round).
Skills: Logic, Problem Solving Abilties, Creativity, Communication Skills
Duration: 2.5
College Name: IIT Kharagpur
Motivation: I'm a gadget geek from my childhood. The mobile industry amazes me as it's been the biggest change-bringer in the modern world. InMobi as a company wants to create a huge impact in the mobile advertising space and mobile advertising! And seeing their products that they offer in this domain had me thinking that they're doing something unique and awesome!
The work culture of InMobi is just amazing, right from flexible work hours to the epic office they have in Bangalore full of awesome people working towards that one goal! Also, InMobi offers their employees opportunities to shift between various verticals if they want to. All of this (along with a good compensation ;-) ) was enough motivation for me to apply!
Funny Moments: When I was asked whether I was in the third year, I said yes, and then said, usually people think that I'm still in high school!
We had a good laugh on that one! :P

Otherwise also, the entire procedure was relaxed and fun in general.

Moris Media Interview FAQs

How many rounds are there in Moris Media Senior Marketing and Digital Manager interview?
Moris Media interview process usually has 1 rounds. The most common rounds in the Moris Media interview process are HR.
What are the top questions asked in Moris Media Senior Marketing and Digital Manager interview?

Some of the top questions asked at the Moris Media Senior Marketing and Digital Manager interview -

  1. Can you describe a time when you had to pivot a digital marketing strategy due ...read more
  2. How do you stay ahead of the curve in the rapidly evolving digital marketing la...read more
  3. What's your approach to measuring and optimizing ROI across multiple digital ma...read more

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Moris Media Senior Marketing and Digital Manager Interview Process

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Excellent
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Moris Media Senior Marketing and Digital Manager Reviews and Ratings

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5.0/5

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5.0

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5.0

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5.0

Salary

5.0

Job security

5.0

Company culture

5.0

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5.0

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