Malhar Communications Interview Questions and Answers

45mins , was taken on a paper not sure if they checked that

Q1. What is google ads
Ans. 
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
• Google Ads allows advertisers to reach their target audience through various ad formats such as search ads, display ads, video ads, and app ads.

• Advertisers bid on key...read more
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Cat type questions, medium level

Q1. What is ppc and seo
Ans. 
PPC and SEO are digital marketing strategies used to drive traffic to websites. PPC involves paying for ads to appear in search results, while SEO focuses on optimizing website content to improve organic search rankings.
• PPC (Pay-Per-Click) involves paying for ads to appear in search engine results

• SEO (Search Engine Optimization) focuses on optimizing website content to improve organic search rankings

• PPC provides immedi...read more
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Q2. How would you approach this case
Ans. 
I would approach the case by first analyzing the problem, gathering relevant data, brainstorming potential solutions, and then developing a structured plan of action.
• Analyze the problem statement thoroughly to understand the key issues

• Gather relevant data and information to support decision-making

• Brainstorm potential solutions and evaluate their feasibility

• Develop a structured plan of action with clear steps and timeli...read more
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Q1. Tell me about yourself
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Q2. Sell me this watch
Ans. 
This watch is a timeless piece that combines elegance and functionality, making it a perfect accessory for any occasion.
• Crafted with high-quality materials for durability

• Sleek design that complements any outfit

• Features a reliable and accurate timekeeping mechanism

• Water-resistant for added convenience

• Makes a great gift for loved ones
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45 min, general aptitude questions

Group discussion and case study on demonetisation

Q1. Confidence testing questions
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Q2. Technical related questions
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Q1. About datorama explain how it works
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Q2. More about digital marketing
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Q1. Difference between union and union all in SQL?
Ans. 
Union combines and removes duplicates, Union All combines without removing duplicates.
• Union combines result sets and removes duplicates

• Union All combines result sets without removing duplicates

• Union is slower than Union All as it involves removing duplicates

• Example: SELECT column1 FROM table1 UNION SELECT column1 FROM table2;

• Example: SELECT column1 FROM table1 UNION ALL SELECT column1 FROM table2;
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Q2. How to show top 5 in pandas?
Ans. 
To show top 5 in pandas, use the nlargest() function.
• Use the nlargest() function with the 'n' parameter set to 5 to get the top 5 values in a pandas DataFrame.

• For example: df['column_name'].nlargest(5) will return the top 5 values in the specified column.
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Q1. If we have 3 numerical columns, which chart is a better representation these column?
Ans. 
A scatter plot is a better representation for 3 numerical columns.
• Use a scatter plot to show the relationship between the numerical columns.

• Scatter plots are effective for visualizing correlations and patterns in data.

• Each point on the plot represents a data point with values from all 3 columns.
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Q1. Ledger details posting profile
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Q2. Fixed Asset project management and accounting
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