Lifestyle Interview Questions, Process, and Tips for Experienced

My private label share is 25%.

• My private label share refers to the percentage of products I sell under my own brand name.

• I have a 25% private label share, meaning that a quarter of my products are sold under my own brand.

• This allows me to differentiate my products from competitors and potentially earn higher profit margins.

• For example, if I sell 100 products, 25 of them would be sold under my private label brand.

Shoppers Stop and Lifestyle have different market mixes.

• Shoppers Stop focuses on premium and luxury brands while Lifestyle offers a mix of affordable and premium brands.

• Shoppers Stop has a larger presence in metro cities while Lifestyle has a wider reach in tier 2 and tier 3 cities.

• Shoppers Stop has a loyalty program called First Citizen while Lifestyle has a similar program called Lifestyle Privilege.

• Shoppers Stop has...read more

To increase Pvt label share in Lifestyle, focus on product differentiation, targeted marketing, and strategic partnerships.

• Develop unique products that cannot be found elsewhere

• Create targeted marketing campaigns to reach specific demographics

• Partner with influencers or other brands to increase visibility and credibility

• Offer exclusive deals or promotions to incentivize customers to choose private label products

• Invest ...read more