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KPMG India Digital Strategist Interview Questions and Answers

Updated 11 May 2022

KPMG India Digital Strategist Interview Experiences

1 interview found

I applied via Approached by Company and was interviewed in Apr 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(5 Questions)

  • Q1. Tell me about yourself
  • Q2. What is your job profile
  • Q3. What does digital transformation mean to you
  • Ans. 

    Digital transformation is the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and deliver value to customers.

    • Digital transformation involves the use of digital technology to improve business processes, customer experience, and overall performance.

    • It requires a shift in mindset and culture to embrace new technologies and ways of working.

    • Examples i...

  • Answered by AI
  • Q4. How would you approach a case study (details given below)
  • Ans. 

    Approach to a case study

    • Understand the problem statement and objectives

    • Gather relevant data and information

    • Analyze the data and identify key insights

    • Develop a hypothesis and test it

    • Draw conclusions and make recommendations

    • Present findings in a clear and concise manner

  • Answered by AI
  • Q5. What are different aspects of digital transformation strategy
  • Ans. 

    Digital transformation strategy includes aspects like customer experience, data analytics, agile methodology, and cloud computing.

    • Customer experience: Improving customer interactions through digital channels

    • Data analytics: Leveraging data to make informed decisions and improve operations

    • Agile methodology: Adopting a flexible and iterative approach to project management

    • Cloud computing: Moving data and applications to th

  • Answered by AI

Interview Preparation Tips

Topics to prepare for KPMG India Digital Strategist interview:
  • Digital Transformation
  • Business Strategy
  • Business Growth
  • Business Expansion
  • Conflict Resolution
  • Collaboration
  • Effective Communication Skills
Interview preparation tips for other job seekers - I am from product background and this interview was taken from a service industry perspective so there was an evident gap in the expectations versus my responses.

Being on the ground floor of digital transformation execution, its more about real world problem solving than big talks and jargon which was clearly missing from my side hence that was again a drawback.

Most important and one of a kind experience - I was asked about a hypothetical situation about organisational growth and expansion and how as a consultant I would approach the particular scenario. My answers lacked short I am not exposed to such scenarios neither was the expectation clear (btw interviewer was still on probation period at this company so he was trying to gauge me on something I thought he was working On and also not a DT related question). However following weekend I watched a popular TV show about the rise and fall of a unicorn in the prop-tech arena and found out the answer was expected from reference to this TV series!

Anyway, I must say it was good to learn about my shortcomings and apply myself in a smarter manner for upcoming opportunities in the Big4/5 DT space.

Best of luck to those who appear.

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. How did you handle the team when there was a rush request?
  • Ans. 

    I prioritized tasks, delegated responsibilities, and ensured clear communication to meet the deadline.

    • Prioritized tasks based on urgency and importance

    • Delegated responsibilities to team members based on their strengths and availability

    • Ensured clear communication regarding the rush request and expectations

    • Monitored progress and provided support as needed

  • Answered by AI
Round 2 - One-on-one 

(1 Question)

  • Q1. Strategy for a Nurture build campaign based on a given scenario
  • Ans. 

    Develop a nurture build campaign strategy for a given scenario

    • Identify target audience and segment them based on demographics, behavior, and interests

    • Create personalized content for each segment to nurture leads through the sales funnel

    • Utilize email marketing, social media, and retargeting ads to engage with leads at different touchpoints

    • Track and analyze campaign performance to optimize and adjust strategies according

  • Answered by AI
Round 3 - One-on-one 

(1 Question)

  • Q1. How do you manage people when they have different opinions on the strategy you just informed?
  • Ans. 

    I would encourage open communication, listen to their perspectives, and work towards finding a consensus.

    • Encourage open communication to understand different perspectives

    • Listen actively to each team member's opinion and concerns

    • Facilitate a discussion to find common ground and consensus

    • Consider the merits of each opinion and adjust the strategy if necessary

    • Focus on the shared goals and objectives to align the team

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - The interview was pretty easy, with general marketing and marketing automation questions. Some questions were related to analytics and situation-based.
Interview experience
2
Poor
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Recruitment Consulltant and was interviewed in Mar 2023. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Everything about past experience
  • Q2. About yourself and background

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare well from your experience.
Technical knowledge.

KPMG India Interview FAQs

How many rounds are there in KPMG India Digital Strategist interview?
KPMG India interview process usually has 2 rounds. The most common rounds in the KPMG India interview process are Resume Shortlist and One-on-one Round.
What are the top questions asked in KPMG India Digital Strategist interview?

Some of the top questions asked at the KPMG India Digital Strategist interview -

  1. How would you approach a case study (details given bel...read more
  2. What are different aspects of digital transformation strat...read more
  3. What does digital transformation mean to ...read more

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