RSM US in India Digital Marketing Manager Interview Questions and Answers

Round: Test
Experience: Syllabus for written test is CMA Syllabus, general knowledge in Computer.

Interview preparation tips for other job seekers - The interview was technical one. Mostly on my previous experience. I was for about 40 minutes. After you clear technical round there will be online communication test which includes listening skills, writing skills, etc. Best of luck.

Interview preparation tips for other job seekers - Be positive and you will crack the interview

Round: Case Study Interview
Experience: This was an unstructured multiple case/scenario based interview and needed on spot thinking and some knowledge about the retail scenario in Indian Urban/Rural spaces. Interviewer was looking always doubtful about my ideas and was challenging the thoughts in between with some facts from his experience. What helped that I maintained my calm and followed a firm and informed stand on issues and gave relevant examples (like HUL’s Re 1 Shampoo sachet success in low income group people).
I presented my thoughts clearly and convincingly with examples of rural people buying luxury items as well and gave a few statistics about the size of urban vs rural markets in India. I further went on with examples of ITC retail, which was going successfully in integrating its rural retail business with agri-procurement channel (e-chaupal). Gave a few creative ideas about 2-3 possible new formats.

Skills: Case Solving Ability, Case Analysis
College Name: Indian School Of Business (ISB)

Round: Resume Shortlist
Experience: I first created a master resume and got it reviewed by others.
Tips: Spend enough time in preparing your master resume. Have a resume ready for all the sectors you are targeting. Start as early as possible and get your one page resume ready well in time before the deadline.

Round: Test
Tips: Practice a lot. Prefer practicing in a group and attempt timed tests. Also try out puzzles.

Round: Interview
Experience: There were two rounds, each with a single member panel.
They asked a few HR questions initially followed by a case study. The HR questions were diverse, like how would you handle different scenarios in work and about books I read. I was grilled with these questions.
The case was easy but I presented it in an unstructured manner, but I was able to give a decent solution in the end.

Round: Interview
Experience: The second round started off with a case in which I performed relatively better. The interviewer then asked me if I had any questions for him, and that's when I started talking about the analytics industry. This went on for 15 minutes, and I think this sealed the deal for me.

General Tips: Identify the companies you want to target. Be pragmatic in your choice and prepare accordingly. n
Prepare in a group.
Remember that Resume is one important aspect.
College Name: IIT KANPUR

Round: Test
Experience: CAT type questions were asked.
Duration: 60 minutes

Round: Technical Interview
Experience: As it was open for all departments, questions of a general kind about project and internship were asked. Favourite area and basic questions on it.

Round: HR Interview
Tips: Looking for people with good communication skills.

General Tips: If performance is good, chance to move to the consulting arm from the accounting arm, which handles financial advisory, etc.
College Name: IIT KANPUR

Round: Test
Experience: General ability test. People studying for CAT can easily clear it.

Round: HR Interview
Experience: Asked some HR stuff such as why I want to join PWC, what according to me is a leader etc. In technical, they asked me from DSP which was my field of specialization so I did well in that. So overall it was a cool interview.

College Name: IIT KANPUR

Round: Behavioural Interview
Experience: The behavioral interview for PwC UK is usually conducted by telephone and then the final interview which includes a behavioral component happens in the last stage. The interview was a great experience and I enjoyed speaking to the interviews on both occasions. I spent sometime getting familiar with PwC's core competencies and prepared examples from my life that reflected these competencies. It was also useful to practice these questions in front of the mirror as it helped me to restructure my answers well. All in all, it was a friendly experience and the interviewers are looking to know you better. Just be confident, smile and be yourself. A "rattofied-textbook" answer will surely get you rejected, instead speak what you really believe in and let it be authentic!
Tips: Use the STAR technique to answer behavioral interview questions :-
S (Situation) - What was the situation? Give the context in approx 1-2 lines for the interviewer to understand the situation.
T (Task) - What was the task that you were required to do? Eg. Group project, team task etc.
A (Action) - What did YOU do? Focus on your actions NOT that of the team. Eg. I managed my time by prioritizing my responsibilities. Or, I spoke to my team leader about the problem. Or, I researched the current market trends in XYZ.
R (Result) - What was the end result? Eg: I completed the task in time. Or, The group increased the productivity by x%.




Round: Assessment day
Experience: After being successful in the telephone interview I was invited to attend an Assessment Day at the PwC office in London. We had a series of tasks throughout the day which included a case study, group task and client interview. It is quite rigorous and the day was quite exhausting.
Tips: Complete all the tasks in the given time. You will be marked down if you fail to finish.
Try to be inclusive in the group discussions. Use names of participants while talking to them.

General Tips: The recruitment process is designed if you are a right fit in the company, It's equally important for you to judge if the company is the right fit for you. Talk to people in the company, explore company resources, search news articles about the company, and most important - follow your instinct!
Skills:
College Name: London School of Economics