Indian Institute of Management (IIM), Lucknow
Lucknow, Uttar Pradesh
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Filter interviews byIndian Institute of Management (IIM), Lucknow Placement Interview Questions
Updated
10 Jan 2025
9 interviews found
I applied via Campus Placement
2 Interview Rounds
1
HR Round (3 Questions)
- Q1. Asked some details about under graduation PORs.
- Q2. What was your role at Siemens?
- Q3. Any special project that you worked on? What was the methodology adopted? How did you contribute?
2
Case Study Round
Your client is a manufacturer (Assume industry of your choice), and it wants to improve its productivity.
Find areas of improvements and make recommendations to the client.
[Please note that I stands for Interviewer and C stands for Candidate]
C: Clarified the problem statement and the objective. Defined the industry type. Asked few questions on company profile.
I: Agreed to all the assumptions.
C: Followed the profitability structure - revenue and costs.
I: Focus on operational perspective.
C: Mentioned the major buckets involved in manufacturing in order: procurement of raw material, inbound logistics, loading, manufacturing/production process, testing, storage of final goods, dispatch, distribution channels. Asked if I should focus on any specific bucket.
I: Start with procurement.
C: Suggested probable issues and recommended ways to improve.
Further, identified gaps in every bucked and suggested ways of improvements.
(At every stage I linked circumstances with my work experience and mentioned how we used to handle it and suggested better ways of handling. Mentioned lean manufacturing, six sigma, 6S, Kanban, Kaizen and tools used for operational efficiency)
I: Good. Liked your suggestions. Do you have any questions for me?
C: Asked a question curiously on report released by KPMG a week ago. (I had read the report from company website and coincidently the report was from Partner’s vertical)
I: Explained challenges and gave some tips on how one should analyze segments like food and agriculture.
Interview Preparation Tips
Interview preparation tips for other job seekers - Be thorough with your CV and have knowledge about all industries mentioned on your CV.
I applied via Campus Placement
2 Interview Rounds
1
HR Round (6 Questions)
- Q1. Tell me about yourself.
- Q2. Why Consulting? You did your summers in marketing, now why are you switching to Consulting?
- Q3. How do you think you'll be able to manage the fact that you have no work ex?
- Q4. What according to you is success?
- Q5. What did you do in your Summer Internship?
- Q6. What did you do as part of the Bombay Shaving Company project?
2
Case Study Round
Calculate the number of transactions for Paytm in India in a particular day?
[Please note that I stands for Interviewer and C stands for Candidate]
I: How will you go about calculating the no. of transactions for Paytm in India in a particular day?
C: Solved the guesstimate by following the basic structure. (1st step: Urban/Rural, 2nd step: Income Group, 3rd step: Age Wise, some of the other factors taken into consideration are Mobile and Internet penetration and also the probability of the person paying through Paytm out of all other possibilities)
Interview Preparation Tips
Interview preparation tips for other job seekers - Practice guesstimates and read about different industries.
I applied via Walk-in
2 Interview Rounds
Interview Preparation Tips
Round: Problem Statement
Experience: The only thing they were looking was how you structure your analysis and your line of thinking.I started with asking questions about the new business model to extract some information like target customers,, how is the value proposition different from a warranty, how much can Samsung expect to charge its customers for insurance.My first step was to analyse the business model and establish the financial feasibility. This was followed by target customers –who are the target customers and are they sufficient to justify investment and why will they be interested in our product. Third step was to deal with operational issues of providing this product.
Round: Problem Statement
Experience: My first step was to inquire about the bank. So I asked them about their current scale of operations, countries where they are operating, their market share and reputation among clients. I then explored what are the different areas of banking where the bank can start its operations and based on the answers to above questions, narrowed down on 1 area. Next step was to deal with operational issues, how they will start operations. I focused on 2 questions in this:1.Who will be the customers immediately after starting?2.How will be getting those customers and build trustworthy relationship with them?After an approach was finalized to start operations, I also briefly discussed how they will proceed in short term to expand their business in India.
Round: Problem Statement
Experience: In this case, my questions were not answered and I was told that it is your business, make necessary assumptions. So I took up 3-4 options like highways, a busy market in a city and similar other options. Then I followed a guesstimate approach for calculating the demand in these locations. Comparison of demand or revenues with investment gave me the best possible option for the petrol pump.
Round: Case Study Interview
Experience: I started with stating my assumptions to make sure that all of us are working in the same framework. My assumptions were:1.They already export their cars to India: This helped me to simplify my case as now I am aware of my target customers and what is my position in the market. Also I know how my product is viewed in Indian market.2.It is amongst the biggest car manufacturers of US: This simplified the problem of establishing trust among customers as the company was a big brand name and enjoyed a good position in the market.So I started with the reasons of investing in India. Possible reason can be increase in demand and lost sales because imports are not able to meet demand or increase in competition and therefore for reducing costs, I have to operate in India rather than import my cars. I stated all the possible reasons and assumed one reason to be the valid one for further analysis. Let’s say the reason is increase in competition.So we have decided that the motive of investing in India is to reduce costs. Now next step was to decide on a location that will help me in this regard. So I looked at 2 possibilities for this.
1.My customers are uniformly spread throughout India. In this case, my only concern about the location will be investment costs i.e. cost of land, cost of setting up a plant etc. and the tax rebate that I will get from state government.
2.I have most of my customers located in a particular area. In this case, I must strike a balance between above mentioned investment costs and my logistics costs i.e. plant must be located close to my biggest market.Since the reason for investing in India is increased competition, my last step was to analyze how I will use my cost savings to deal with competition. I analysed pros and cons of different options mentioned below:
1.Increase my marketing budget to attract customers
2.Decrease prices by passing on the savings in manufacturing to customers
3.A mix of both the strategies
Skills: Analyzing And Problem Solving Skills, Case Solving Ability, Case Analysis
College Name: IIM Lucknow
Experience: The only thing they were looking was how you structure your analysis and your line of thinking.I started with asking questions about the new business model to extract some information like target customers,, how is the value proposition different from a warranty, how much can Samsung expect to charge its customers for insurance.My first step was to analyse the business model and establish the financial feasibility. This was followed by target customers –who are the target customers and are they sufficient to justify investment and why will they be interested in our product. Third step was to deal with operational issues of providing this product.
Round: Problem Statement
Experience: My first step was to inquire about the bank. So I asked them about their current scale of operations, countries where they are operating, their market share and reputation among clients. I then explored what are the different areas of banking where the bank can start its operations and based on the answers to above questions, narrowed down on 1 area. Next step was to deal with operational issues, how they will start operations. I focused on 2 questions in this:1.Who will be the customers immediately after starting?2.How will be getting those customers and build trustworthy relationship with them?After an approach was finalized to start operations, I also briefly discussed how they will proceed in short term to expand their business in India.
Round: Problem Statement
Experience: In this case, my questions were not answered and I was told that it is your business, make necessary assumptions. So I took up 3-4 options like highways, a busy market in a city and similar other options. Then I followed a guesstimate approach for calculating the demand in these locations. Comparison of demand or revenues with investment gave me the best possible option for the petrol pump.
Round: Case Study Interview
Experience: I started with stating my assumptions to make sure that all of us are working in the same framework. My assumptions were:1.They already export their cars to India: This helped me to simplify my case as now I am aware of my target customers and what is my position in the market. Also I know how my product is viewed in Indian market.2.It is amongst the biggest car manufacturers of US: This simplified the problem of establishing trust among customers as the company was a big brand name and enjoyed a good position in the market.So I started with the reasons of investing in India. Possible reason can be increase in demand and lost sales because imports are not able to meet demand or increase in competition and therefore for reducing costs, I have to operate in India rather than import my cars. I stated all the possible reasons and assumed one reason to be the valid one for further analysis. Let’s say the reason is increase in competition.So we have decided that the motive of investing in India is to reduce costs. Now next step was to decide on a location that will help me in this regard. So I looked at 2 possibilities for this.
1.My customers are uniformly spread throughout India. In this case, my only concern about the location will be investment costs i.e. cost of land, cost of setting up a plant etc. and the tax rebate that I will get from state government.
2.I have most of my customers located in a particular area. In this case, I must strike a balance between above mentioned investment costs and my logistics costs i.e. plant must be located close to my biggest market.Since the reason for investing in India is increased competition, my last step was to analyze how I will use my cost savings to deal with competition. I analysed pros and cons of different options mentioned below:
1.Increase my marketing budget to attract customers
2.Decrease prices by passing on the savings in manufacturing to customers
3.A mix of both the strategies
Skills: Analyzing And Problem Solving Skills, Case Solving Ability, Case Analysis
College Name: IIM Lucknow
I applied via Walk-in
3 Interview Rounds
Interview Questions
- Q1. I proposed that since machinery has not been replaced since years, quality of products has degraded. Secondly, competitors have reduced their prices by outsourc...read more
- Q2. Analyse it by separating life insurance, general insurance and fire and damage insurance. Give inputs on mode of delivery (online mode is not very feasible in I...read more
Interview Preparation Tips
Round: Case Study Interview
Experience: I was able to provide solutions to first 2 cases and the interviewers looked satisfied but couldn’t do well in third case. Was not able to provide a good solution to third case
Skills: Case Solving Ability, Case Analysis
College Name: IIM Lucknow
Experience: I was able to provide solutions to first 2 cases and the interviewers looked satisfied but couldn’t do well in third case. Was not able to provide a good solution to third case
Skills: Case Solving Ability, Case Analysis
College Name: IIM Lucknow
I applied via Referral
1 Interview Round
Interview Questions
- Q1. Tell me about yourself
- Q2. Do you know about the work that KPMG does?
- Q3. Experience at IIM Lucknow
- Q4. Describe the project that you did at ZS Associates
- Q5. Personal goals in life
Interview Preparation Tips
Round: Case Study Interview
Experience: Case: Samsung has come up to you with a business proposition i.e. they want to start an insurance company for electronic goods. How will you help them?
Analysis: The only thing they were looking was how you structure your analysis and your line of thinking.
I started with asking questions about the new business model to extract some information like target customers,, how is the value proposition different from a warranty, how much can Samsung expect to charge its customers for insurance.
My first step was to analyze the business model and establish the financial feasibility. This was followed by target customers – who are the target customers and are they sufficient to justify investment and why will they be interested in our product. Third step was to deal with operational issues of providing this product.
Case 2: A foreign bank wants to open its branch in India. They have hired you as a consultant. How will you approach this?
Analysis: My first step was to inquire about the bank. So I asked them about their current scale of operations, countries where they are operating, their market share and reputation among clients.
I then explored what are the different areas of banking where the bank can start its operations and based on the answers to above questions, narrowed down on 1 area.
Next step was to deal with operational issues, how they will start operations. I focused on 2 questions in this:
1. Who will be the customers immediately after starting?
2. How will be getting those customers and build trustworthy relationship with them?
After an approach was finalized to start operations, I also briefly discussed how they will proceed in short term to expand their business in India.
Round: Case Study Interview
Experience: Case: You want to open a petrol pump. Proceed.
Analysis: In this case, my questions were not answered and I was told that it is your business, make necessary assumptions. So I took up 3-4 options like highways, a busy market in a city and similar other options. Then I followed a guesstimate approach for calculating the demand in these locations. Comparison of demand or revenues with investment gave me the best possible option for the petrol pump.
Round: Case Study Interview
Experience: Case: A US car manufacturer wants to setup a plant in India. You are hired as a consultant. Help them.
Analysis:
I started with stating my assumptions to make sure that all of us are working in the same framework. My assumptions were:
1. They already export their cars to India: This helped me to simplify my case as now I am aware of my target customers and what is my position in the market. Also I know how my product is viewed in Indian market.
2. It is amongst the biggest car manufacturers of US: This simplified the problem of establishing trust among customers as the company was a big brand name and enjoyed a good position in the market.
So I started with the reasons of investing in India. Possible reason can be increase in demand and lost sales because imports are not able to meet demand or increase in competition and therefore for reducing costs, I have to operate in India rather than import my cars. I stated all the possible reasons and assumed one reason to be the valid one for further analysis. Let‟s say the reason is increase in competition.
So we have decided that the motive of investing in India is to reduce costs. Now next step was to decide on a location that will help me in this regard. So I looked at 2 possibilities for this.
1. My customers are uniformly spread throughout India. In this case, my only concern about the location will be investment costs i.e. cost of land, cost of setting up a plant etc. and the tax rebate that I will get from state government.
2. I have most of my customers located in a particular area. In this case, I must strike a balance between above mentioned investment costs and my logistics costs i.e. plant must be located close to my biggest market.
Since the reason for investing in India is increased competition, my last step was to analyze how I will use my cost savings to deal with competition. I analyzed pros and cons of different options mentioned below:
1. Increase my marketing budget to attract customers
2. Decrease prices by passing on the savings in manufacturing to customers
3. A mix of both the strategies
Tips: Case analysis is very important. Make sure that you prepare a structure and show them the structure of analysis before starting.
Skills:
College Name: IIM Lucknow
Experience: Case: Samsung has come up to you with a business proposition i.e. they want to start an insurance company for electronic goods. How will you help them?
Analysis: The only thing they were looking was how you structure your analysis and your line of thinking.
I started with asking questions about the new business model to extract some information like target customers,, how is the value proposition different from a warranty, how much can Samsung expect to charge its customers for insurance.
My first step was to analyze the business model and establish the financial feasibility. This was followed by target customers – who are the target customers and are they sufficient to justify investment and why will they be interested in our product. Third step was to deal with operational issues of providing this product.
Case 2: A foreign bank wants to open its branch in India. They have hired you as a consultant. How will you approach this?
Analysis: My first step was to inquire about the bank. So I asked them about their current scale of operations, countries where they are operating, their market share and reputation among clients.
I then explored what are the different areas of banking where the bank can start its operations and based on the answers to above questions, narrowed down on 1 area.
Next step was to deal with operational issues, how they will start operations. I focused on 2 questions in this:
1. Who will be the customers immediately after starting?
2. How will be getting those customers and build trustworthy relationship with them?
After an approach was finalized to start operations, I also briefly discussed how they will proceed in short term to expand their business in India.
Round: Case Study Interview
Experience: Case: You want to open a petrol pump. Proceed.
Analysis: In this case, my questions were not answered and I was told that it is your business, make necessary assumptions. So I took up 3-4 options like highways, a busy market in a city and similar other options. Then I followed a guesstimate approach for calculating the demand in these locations. Comparison of demand or revenues with investment gave me the best possible option for the petrol pump.
Round: Case Study Interview
Experience: Case: A US car manufacturer wants to setup a plant in India. You are hired as a consultant. Help them.
Analysis:
I started with stating my assumptions to make sure that all of us are working in the same framework. My assumptions were:
1. They already export their cars to India: This helped me to simplify my case as now I am aware of my target customers and what is my position in the market. Also I know how my product is viewed in Indian market.
2. It is amongst the biggest car manufacturers of US: This simplified the problem of establishing trust among customers as the company was a big brand name and enjoyed a good position in the market.
So I started with the reasons of investing in India. Possible reason can be increase in demand and lost sales because imports are not able to meet demand or increase in competition and therefore for reducing costs, I have to operate in India rather than import my cars. I stated all the possible reasons and assumed one reason to be the valid one for further analysis. Let‟s say the reason is increase in competition.
So we have decided that the motive of investing in India is to reduce costs. Now next step was to decide on a location that will help me in this regard. So I looked at 2 possibilities for this.
1. My customers are uniformly spread throughout India. In this case, my only concern about the location will be investment costs i.e. cost of land, cost of setting up a plant etc. and the tax rebate that I will get from state government.
2. I have most of my customers located in a particular area. In this case, I must strike a balance between above mentioned investment costs and my logistics costs i.e. plant must be located close to my biggest market.
Since the reason for investing in India is increased competition, my last step was to analyze how I will use my cost savings to deal with competition. I analyzed pros and cons of different options mentioned below:
1. Increase my marketing budget to attract customers
2. Decrease prices by passing on the savings in manufacturing to customers
3. A mix of both the strategies
Tips: Case analysis is very important. Make sure that you prepare a structure and show them the structure of analysis before starting.
Skills:
College Name: IIM Lucknow
I applied via Referral
1 Interview Round
Interview Questions
- Q1. Why Consulting?
- Q2. Why KPMG? What are your expectations from the internship programme?
- Q3. What would you do for conflict resolution?
Interview Preparation Tips
Round: Case Study Interview
Experience: Case:A company which has a market share of 60% saw reduction in its revenue for last 3 years due to intense price competition. Competitors are reducing prices and the company is not able to compete since cost of production is higher than prices quoted by competitors. Machinery employed for production is old and labor costs have been rising over years. Customers have been very loyal to the product.
Analysis:I proposed that since machinery has not been replaced since years, quality of products has degraded. Secondly, competitors have reduced their prices by outsourcing it to countries like China.
Tips: Read case carefully
Round: Case Study Interview
Experience: Case 1:A multinational insurance company wants to enter into Indian market. They offer life insurance, general insurance and fire and damage insurance. Company has been offering insurance in its parent country through online mode.
Analysis:Analyse it by separating life insurance, general insurance and fire and damage insurance. Give inputs on mode of delivery (online mode is not very feasible in Indian scenario). Also, take into account role of brokers and agents in case of fire and damage insurance.
Case 2:A company wants to set up an automobile manufacturing unit in India. Do a cost-benefit analysis for the company. I was not allowed to ask questions in this round.
Analysis: I tried to analyse this case taking into account factors like location, government regulations, market size, availability of labor, transportation etc. ( Time limit : 3 minutes )
Tips: Ask questions and try to get as much information as possible. Communicate
your answers to interviewers and keep them involved.
Skills:
College Name: IIM Lucknow
Experience: Case:A company which has a market share of 60% saw reduction in its revenue for last 3 years due to intense price competition. Competitors are reducing prices and the company is not able to compete since cost of production is higher than prices quoted by competitors. Machinery employed for production is old and labor costs have been rising over years. Customers have been very loyal to the product.
Analysis:I proposed that since machinery has not been replaced since years, quality of products has degraded. Secondly, competitors have reduced their prices by outsourcing it to countries like China.
Tips: Read case carefully
Round: Case Study Interview
Experience: Case 1:A multinational insurance company wants to enter into Indian market. They offer life insurance, general insurance and fire and damage insurance. Company has been offering insurance in its parent country through online mode.
Analysis:Analyse it by separating life insurance, general insurance and fire and damage insurance. Give inputs on mode of delivery (online mode is not very feasible in Indian scenario). Also, take into account role of brokers and agents in case of fire and damage insurance.
Case 2:A company wants to set up an automobile manufacturing unit in India. Do a cost-benefit analysis for the company. I was not allowed to ask questions in this round.
Analysis: I tried to analyse this case taking into account factors like location, government regulations, market size, availability of labor, transportation etc. ( Time limit : 3 minutes )
Tips: Ask questions and try to get as much information as possible. Communicate
your answers to interviewers and keep them involved.
Skills:
College Name: IIM Lucknow
I applied via Campus Placement
1 Interview Round
Interview Questions
- Q1. Tell us about yourself
- Q2. Questions on Business Current Affairs, leaders
- Q3. Why KPMG? Who all are its competitors? What are its business lines?
- Q4. A few questions on FRA acronyms and their importance (like EBITDA)
- Q5. Estimate the market size of Biscuit Industry in India
Interview Preparation Tips
Round: Case Study Interview
Experience: They gave me some time to work out the solution but I made some quick assumptions and took them through my thinking process. I solved the case from supply side. Then once I was done, I asked if I should solve it from the demand side as well. The interviewers asked me to elaborate upon the way I’ll go about it.
Came up with a ball park figure.
General Tips: Stay confident. They seem to like people who are confident about what they speak. If you don’t know an answer, tell it to them politely.
Skills:
College Name: IIM Lucknow
Experience: They gave me some time to work out the solution but I made some quick assumptions and took them through my thinking process. I solved the case from supply side. Then once I was done, I asked if I should solve it from the demand side as well. The interviewers asked me to elaborate upon the way I’ll go about it.
Came up with a ball park figure.
General Tips: Stay confident. They seem to like people who are confident about what they speak. If you don’t know an answer, tell it to them politely.
Skills:
College Name: IIM Lucknow
1 Interview Round
Interview Questions
- Q1. Why are you so famous in your batch? Why does everybody talk about your batch?
- Q2. What did you do in your job?
- Q3. A few basic questions in operations
- Q4. 2-3 questions related to extra academic activities
Interview Preparation Tips
Round: HR Interview
Experience: Their strategy for the interviewees were to test them with a blow of unexpected question at starting. The success rate depends on how can you tackle the blow and answer promptly. With a heavy operation background I faced a few questions related to operation and a few questions related to relevant work experience.
General Tips: Be open minded. And for KPMG you should expect some starting blow. Whatever it is try to provide the information such a way they can’t verify. Be confident, and try to put a smile. Also be through about your CV points, in details.
Skills:
College Name: IIM Lucknow
Experience: Their strategy for the interviewees were to test them with a blow of unexpected question at starting. The success rate depends on how can you tackle the blow and answer promptly. With a heavy operation background I faced a few questions related to operation and a few questions related to relevant work experience.
General Tips: Be open minded. And for KPMG you should expect some starting blow. Whatever it is try to provide the information such a way they can’t verify. Be confident, and try to put a smile. Also be through about your CV points, in details.
Skills:
College Name: IIM Lucknow
3 Interview Rounds
Interview Questions
- Q1. If govt. wants to collaborate with private players to open education institutions what are possible quality/Financial check measures
Interview Preparation Tips
General Tips: Knowing your CV through and through And Case practise
Skills:
College Name: IIM Lucknow
Skills:
College Name: IIM Lucknow
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