Indian School of Business (ISB), Hyderabad
Hyderabad, Telangana
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Filter interviews byIndian School of Business (ISB), Hyderabad Placement Interview Questions
Updated
22 Sep 2024
228 interviews found
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Interview experience
Good
Difficulty level
Moderate
Duration
Less than 2 weeks
Result
Yes, I joined the company
I applied via Campus Placement and was interviewed in Nov 2023.
2 Interview Rounds
1
Case Study Round
An assignment was provided beforehand, I was needed to give a walkthrough of my solution and answer any queries that the interviewer may have about my solution.
2
Product Management Round (1 Question)
- Q1. Favourite products, improvements suggestions, why product management
I applied via Campus Placement
3 Interview Rounds
1
Product Management Round (1 Question)
- Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you ...read more
2
Product Management Round (5 Questions)
- Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that hel...read more
- Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? Ho...read more
- Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
- Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
- Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
3
Product Management Round (6 Questions)
- Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all ...read more
- Q2. Design the Menu page for restaurants on Swiggy
- Q3. How will you display the offers?
- Q4. Hhow will you educate a new user of the top-selling items through the product?
- Q5. How will your design take care of the price-cuts and discounts
- Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale
Interview Preparation Tips
Interview preparation tips for other job seekers - Round 1- The interview lasted about an hour. The interviewer was a no nonsense guy and was just concerned about the approach and my though process. Am not even sure if he even smiled throughout the interview.
Overall, I felt it was a great problem-solving exercise. Later I realised that fleet-optimisation was one of the major problems Swiggy (and this interviewer) was working on, and hence this question was
related.
Round 2- The interview would have lasted at least 1.5 hours. The interviewer
was extremely friendly and a great listener - he encouraged disagreements and looked
for the rationale behind decision making and structure in thinking.
Round 3- The interview would have lasted at least 1.5 hours. The panel was friendly and from their depth of questions/ cross-questions it felt as if they were working on the this problem itself i.e. designing restaurant’s menu pages on Swiggy. It was pretty
conversational and not at all a stress-interview, with more focus on customer-empathy, design sense and product sense.
Overall, I felt it was a great problem-solving exercise. Later I realised that fleet-optimisation was one of the major problems Swiggy (and this interviewer) was working on, and hence this question was
related.
Round 2- The interview would have lasted at least 1.5 hours. The interviewer
was extremely friendly and a great listener - he encouraged disagreements and looked
for the rationale behind decision making and structure in thinking.
Round 3- The interview would have lasted at least 1.5 hours. The panel was friendly and from their depth of questions/ cross-questions it felt as if they were working on the this problem itself i.e. designing restaurant’s menu pages on Swiggy. It was pretty
conversational and not at all a stress-interview, with more focus on customer-empathy, design sense and product sense.
I applied via Campus Placement
4 Interview Rounds
1
Product Management Round (1 Question)
- Q1. Design an app for attractions in a city.
2
Product Management Round (3 Questions)
- Q1. Reverse a Linked list using only two pointers.
- Q2. Design a drone-based solution for farmers.
- Q3. Design an editor for very large files (in terabytes).
3
Product Management Round (2 Questions)
- Q1. What next are you looking for in your career? What direction is it going in?
- Q2. How will you remove detect Fake news on Facebook?
4
Product Management Round (2 Questions)
- Q1. Design a voice assistant for elderly folks.
- Q2. Why Microsoft? What are your goals out of your next job? What sort of products are you targeting?
Interview Preparation Tips
Interview preparation tips for other job seekers - Round 2- For LinkedList question, I was first stunned but stumbled my way through it.
Received a prompt from the interviewer because I started at the wrong end of the LinkedList. Managed to get to the right solution.
For drone-based solution.I spoke of farmers needs as I understood them.Mentioned that this applies only to farmers with large land holdings, not the typical farmer in India with tiny land. Interviewer agreed to pursue this persona. Mentioned the advantages of the drone, it could quickly traverse the farm, reach remote parts without any humans moving. Drone could be used to detect water-logging during monsoon,invasions from pests and monitor crop health. Was asked to specify a rough scanning algorithm for a single drone.
For large file editor, I converted the problem to editing large video files generated during TV/Movie recording. Mentioned the two processes in post-production – heavy editing to get the footage in sequence and finally some light touch-ups and tunings. Mentioned caching next/previous contents of the file locally for easy access. Provided an index-based navigation structure and generating thumbnails for previews to prevent retrieving the actual file. Was asked if different parts of the editing process should have different products/editors, I said yes as needs and patience levels are different, products should be separate. Alternatively, they can be different modes of the same products (the way Photoshop does it).
Received a prompt from the interviewer because I started at the wrong end of the LinkedList. Managed to get to the right solution.
For drone-based solution.I spoke of farmers needs as I understood them.Mentioned that this applies only to farmers with large land holdings, not the typical farmer in India with tiny land. Interviewer agreed to pursue this persona. Mentioned the advantages of the drone, it could quickly traverse the farm, reach remote parts without any humans moving. Drone could be used to detect water-logging during monsoon,invasions from pests and monitor crop health. Was asked to specify a rough scanning algorithm for a single drone.
For large file editor, I converted the problem to editing large video files generated during TV/Movie recording. Mentioned the two processes in post-production – heavy editing to get the footage in sequence and finally some light touch-ups and tunings. Mentioned caching next/previous contents of the file locally for easy access. Provided an index-based navigation structure and generating thumbnails for previews to prevent retrieving the actual file. Was asked if different parts of the editing process should have different products/editors, I said yes as needs and patience levels are different, products should be separate. Alternatively, they can be different modes of the same products (the way Photoshop does it).
I applied via Campus Placement
3 Interview Rounds
1
Case Study Round
A case based on its product was presented in which we had to think as a product manager for answering 1 question and as a data analyst for another. There was some data made available from their website for which we drew insights and presented in 1st question. And in the second, how could we improve the website for customer's ease and relevance and suggestions on the same were to be provided.
2
Technical Round (5 Questions)
- Q1. Every modelling technique and technical skills were asked in detail. Alternatives were presented and i was asked to state advantages and disadvantages of logist...read more
- Q2. My approach at work using a dummy dataset and I had to draw a random dataset on the paper and show how the algorithm worked with cross questions on every step.
- Q3. Product perspective of the case presented.
- Q4. Why Alphonso?
- Q5. What are your expectations from Alphonso?
3
Technical Round (4 Questions)
- Q1. Nuances of all the techniques that i had mentioned in my resume and the pros/cons of each. In depth understanding of the techniques that i had used.
- Q2. A mini case in which I was asked to improve their product (website). The techniques i would apply and the dataset I would require and how would I obtain that.
- Q3. Explain why I provided certain recommendations on the case I submitted.
- Q4. Guesstimate on TV ad revenue per year in US.
Interview Preparation Tips
Interview preparation tips for other job seekers - It was not a stress interview but just an in-depth analysis of my knowledge in data analytics and of my resume. This was to check whether i actually knew what I spoke and whether I checked their website thoroughly before giving the recommendations.
Do's:
1. Do research about the company and their website before the interview.
2. Be as calm as possible and think before speaking. You might not remember a few details and speaking anything wrong will not go nicely in an interview. 3. Use a pen and paper and be comfortable in drawing your work and showing a step-bystep approach to how you would accomplish a task or how you accomplished a task.
Don'ts:-
1. Don't lie. Not on your resume, not in the interview, not about anything. If you didn't attend the ppt and they ask you about it, tell it honestly.
2. Don't start solving a case/guesstimate without talking. The interviewer is an expert in the industry that he has given you the case from and you should continuously tell them your approach so that they can guide you before you hit a dead end.
Round 2- The duration of the interview was 1 hour.
Round 3- The duration of the interview was 1 hour.
Do's:
1. Do research about the company and their website before the interview.
2. Be as calm as possible and think before speaking. You might not remember a few details and speaking anything wrong will not go nicely in an interview. 3. Use a pen and paper and be comfortable in drawing your work and showing a step-bystep approach to how you would accomplish a task or how you accomplished a task.
Don'ts:-
1. Don't lie. Not on your resume, not in the interview, not about anything. If you didn't attend the ppt and they ask you about it, tell it honestly.
2. Don't start solving a case/guesstimate without talking. The interviewer is an expert in the industry that he has given you the case from and you should continuously tell them your approach so that they can guide you before you hit a dead end.
Round 2- The duration of the interview was 1 hour.
Round 3- The duration of the interview was 1 hour.
I applied via Campus Placement
4 Interview Rounds
1
Case Study Round
We had to submit a case assignment along with the resume. The topic was around ad-tech: getting into the OTT segment, market potential, disruptive features, GTM and trade-offs.
Make sure that the document has structure. You will mostly be asked to run through the case. State your assumptions and sources clearly while speaking and be prepared for cross questions.
2
Case Study Round
Walk me through your resume.
Focus on the numbers and your contribution
How would you approach a problem you faced at work differently now if the constraints are changed?
Run me through the case you submitted.
3
Product Management Round (3 Questions)
- Q1. Questions on resume points
- Q2. Algorithms- Sort order algorithm for an e-commerce search page.
- Q3. Design: Ad publishers would not want ads with restricted content (porn, alcohol, arms, violence etc.) to be shown on their website. Design a feature so that pub...read more
4
Product Management Round (4 Questions)
- Q1. What is product market fit?
- Q2. Is Apple i-Pad a success or failure ?
- Q3. If you were to enter into the app-based taxi market where Uber and Ola are already present, what will you launch?
- Q4. Design an app to ease out the ISB campus hiring process. What North-star metric will you go after? Estimate the improvement in this metric if the app is launche...read more
Interview Preparation Tips
Interview preparation tips for other job seekers - Round 2 - This round lasted for 40 minutes.
Interviewed by a Senior Product Manager (VC from China). The round was mostly around my resume and a thorough discussion on the submitted case.
Round 3 - This round lasted for 40 minutes.
Round 4 - This round lasted for 40 minutes.
---
Suggestions:
Have a conversation with the interviewer, ask as many questions and don't jump into the solution without understanding the premise correctly.
Product thinking is vital to crack PM interviews. The interviewer is mostly assessing you on how you think and approach a problem. Be confident!
Interviewed by a Senior Product Manager (VC from China). The round was mostly around my resume and a thorough discussion on the submitted case.
Round 3 - This round lasted for 40 minutes.
Round 4 - This round lasted for 40 minutes.
---
Suggestions:
Have a conversation with the interviewer, ask as many questions and don't jump into the solution without understanding the premise correctly.
Product thinking is vital to crack PM interviews. The interviewer is mostly assessing you on how you think and approach a problem. Be confident!
I applied via Campus Placement
3 Interview Rounds
1
Case Study Round
Zynga had asked for a case submission (Pick any product and increase its revenue by 5%)so first few questions were based on that
I had suggested for monetization by introduction of new feature and questions revolved around that feature.Why do you think people will pay for it? How can you use data to justify if such a feature is required? Be very specific w.r.t to defining customer journey and what are the data points that you will collect through the journey to verify feature requirement before you build it
Final question was, give a 2 min pitch for this feature to your senior and
how you will convince your bandwidth crunched technical resource to build this
feature
Further, he gave additional problem solving of an e-commerce platform. Bounce rate of an ecommerce website if up by 20%, what do you think is the reason.
Structure is very important here. Be well versed with the e-commerce funnel and which KPIs you will look at to know what is going on. I started by asking the device type questions (Mobile vs Desktop), he said the bounce rate is in mobile app and not website. Further I asked for a trend (as in for how long we see this increment). To this he mentioned that the bounce rate has increased suddenly in one day span. Post this I went into the ecommerce funnel and tried to identify from which page customers were leaving the application. Once that was narrowed down, I asked for has there been any UI changes in this one-day span. It turned out that technical team had done some UI changes because of which few call to action buttons were not visible on the mobile screen (less than 4inch screen).
2
Product Management Round (5 Questions)
- Q1. The interview started with a round of introduction. Behavioral questions, tell me about yourself? Why PM? Life goals? Situations where you have failed? Biggest ...read more
- Q2. Further, there was a series of puzzle. He asked 3 puzzles and gave only 2 min per puzzle to solve. 1st was a 25 horses puzzle, 2nd was, 3rd was
- Q3. Lastly, he devoted around 45 min to product thinking. Gave multiple cases back to back. 1st case was to monetize WhatsApp.
- Q4. Biggest success of life?
- Q5. Gave multiple cases back to back. 1st case was to monetize WhatsApp.
3
Product Management Round (2 Questions)
- Q1. . The interview started with a round of introduction. Behavioral questions, tell me about yourself? Why PM? Life goals? Situations where you have failed? Bigges...read more
- Q2. Further, there was a series of puzzle. He asked 3 puzzles and gave only 2 min per puzzle to solve. 1st was a 25 horses puzzle, 2nd was, 3rd was
I applied via Campus Placement
4 Interview Rounds
1
Product Management Round (2 Questions)
- Q1. Design a news app for Youngsters - This was the GD round, but Microsoft took one on one interviews
- Q2. . I was also asked how the backend of the news app would look like. This round lasted around 35 mins
2
Product Management Round (5 Questions)
- Q1. To design a platform that helps users know about the relationship between celebrities (something like Six Degrees of Kevin Bacon). . I was asked how to implemen...read more
- Q2. I was also asked questions like what a database is, how is a database different from a data warehouse
- Q3. What is Business Intelligence, what is predictive analytics? Give an example of both
- Q4. How would you implement predictive analytics in this question to make the platform better?
- Q5. I was also asked to draw the UI of the platform. I was asked questions on Amazon Redshift - what is it? what makes it unique? What are its competitors? What's t...read more
3
Product Management Round (1 Question)
- Q1. - Design a platform for wedding planners in India - The interviewer gave me a background of the problem
4
Product Management Round (3 Questions)
- Q1. Design a personal assistant for a physical shoe store that eliminates the need of a salesman
- Q2. . I was asked to define the customer, what sort of shoe stores would this work at? and how the personal assistant would work. I was also asked which Team in Mic...read more
- Q3. What should Microsoft focus on in the near future and why?
I applied via Campus Placement
2 Interview Rounds
1
Case Study Round
Candy crush is seeing a steep drop in the number of users between level 6 and 7.What can be the causes?
The difficulty level (too high in level 7) or fatigue (people are getting bored/tired by the time they reach level 7)
What test would you perform to find the cause?
Make the difficulty of level 7 same as level 6. If we see the same pattern, it would be due to fatigue
What's another way to do the test?
Replace level 5 with level 7. If the problem is difficulty, we would now see a drop between level 5 and 6.
Amazon saw a very steep decrease in revenue today.What would be the first question you would ask? Answer to that question should lead to 2 different approaches.
Was there a drop in number of users visiting the site? If yes, we need to check why users did not visit amazon for their purchases. If no, we need to check why they purchased less as compared to regular amount.
There was no drop in the DAU. Nothing external. No change in functionality of the site. Now how will you proceed?
Trace the user journey:
1) Lands on the home page (we know the user has visited)
2) Types in the search box or clicks on one of the categories or offers
3) Lands on results page (list of products, filters, etc.)
4) Clicks on filters to narrow down the results or clicks on an item
5) Lands on the product details page and selects buy now or goes back
6) Cart and Payment pages
There was a drop in users reaching the product details page. What would be your thought process (general idea not specific to a product category)?
Means users are reaching the results page but not going forward. Factors: Relevance and Product Descriptions.
Evaluate each one of them to check if something has changed Relevance: Clicks on first page of results? Position of the clicked item in the list? Navigation to 2nd page? Usage of filters? - Change in these statistics can tell us if the results were relevant to what user was looking for.
Product Description: Name, Short desc, Reviews, Amazon fulfilled, prices - Check if any of these factors have changed for the category that would be facing the problem.
A game where you get to dress up avatars using different apparels, jewelry, etc. As creativity is subjective, how will you judge the work of players and build a points system?
I don’t fully remember my answer, but following were some of the points I made: • Let players judge each other's work • Provide incentives for players to judge as many avatars as possible • Show them two avatars and let them pick the best one. The picked one gets points. This provides a frame of reference for players to judge.
Per day revenue of Swiggy in Hyderabad. Puzzles: 2 ropes of different lengths and non-uniform cross sections/density. Each takes 1 hr to burn. Measure 45 mins. 1 ant on each vertex of a triangle. Each can go along any of the two sides connected to the corner. Find the probability that none of the ants collide.
: (Dos and Don’ts, What went wrong.. , What went right.. etc.) Interviewer was pretty chill and very helpful. Whenever I was going in the wrong direction, he was asking me questions that can help me get back on track. Also, as they provided multiple cases, don’t worry if you screw up one case. So be calm and take your time to answer the question. They were looking to understand how you think, and not for a structure from any book.
Did you clear the round?
Yes
2
Product Management Round (8 Questions)
- Q1. . The interviewer first asked what game do I play in real life. I said table tennis. He then asked me to design a mobile game for it.
- Q2. Design a mobile game for it.
- Q3. Draw the wireframes.
- Q4. Once a person owns all the bats, he will stop paying as we cannot keep adding bats every month. What can you do?
- Q5. . Every month you are seeing a drop in the revenue from the app. How will you get to the problem?
- Q6. I was told that conversion rates are decreasing. What will you do?
- Q7. Q. How will you go about designing a subscription based model?
- Q8. Did you clear the round?
Interview Preparation Tips
Interview preparation tips for other job seekers - (Dos and Don’ts, What went wrong.. , What went right.. etc.)
The interviewer was looking to check my ability to think and make a basic game.
To see if I can identify the parameters specific to the game that will be used during : (Dos and Don’ts, What went wrong.. , What went right.. etc.)
The interviewer was looking to check my ability to think and make a basic game. To see if I can identify the parameters specific to the game that will be used during
The interviewer was looking to check my ability to think and make a basic game.
To see if I can identify the parameters specific to the game that will be used during : (Dos and Don’ts, What went wrong.. , What went right.. etc.)
The interviewer was looking to check my ability to think and make a basic game. To see if I can identify the parameters specific to the game that will be used during
I applied via Campus Placement
3 Interview Rounds
1
Product Management Round (4 Questions)
- Q1. Guess estimate: Number of people in Hyderabad Airport in a day. Follow-up questions on the approach were asked
- Q2. Name 3 favourite apps. Pick one of these for subsequent question
- Q3. Product critique (for the app chosen above): What are the issues with Netflix. Pick one issue and describe how you would solve this problem. How will you redesi...read more
- Q4. What is the one feature you would like to introduce on Wynk? Discuss how you will design the feature.
2
Product Management Round (4 Questions)
- Q1. Guess estimate: List down cost structure of Airtel Wynk. Calculate the possible number of songs in Wynk. Then calculate the total cost of accessing the content ...read more
- Q2. Discussion on Amazon Prime: Why is Prime so successful? Design a strategy to increase the Prime users by 5x
- Q3. Tell me about yourself
- Q4. Since I had background in Music, was asked to design a feature for audiophiles in Wynk
3
Product Management Round (3 Questions)
- Q1. What do you think about the strategy of OTT players in India?
- Q2. What all competitors do you anticipate in future in this Industry?
- Q3. Further probing on few questions asked in Round 1 & 2
Interview Preparation Tips
Interview preparation tips for other job seekers - 1. Get familiar with the product offerings of the company you are interviewing for.
2. Understand the industry they operate in and the competitors
3. Practice guess estimates before interviews
4. Stay calm as some interviews can be stress interviews
Round 1-The duration of the interview was 1 hour 30 mins.
Round 2-The duration of the interview was 1 hour 20 minutes.
Round 3-The duration of the interview was 40 minutes.
2. Understand the industry they operate in and the competitors
3. Practice guess estimates before interviews
4. Stay calm as some interviews can be stress interviews
Round 1-The duration of the interview was 1 hour 30 mins.
Round 2-The duration of the interview was 1 hour 20 minutes.
Round 3-The duration of the interview was 40 minutes.
I applied via Campus Placement
4 Interview Rounds
1
Case Study Round
How would you integrate tech to improve customer experience of any public place like amusement park, sporting events, historical sites, etc.
A- For this I picked up Universal studio as my area of work. Applying CIRCLES framework aggressively,
I started with defining the customer persona -
Families with small kids, youth, older population (45+), school children Then i picked up on the issues they face currently - prioritizing issues of long waiting time in lines for rides like roller coasters and creating a memorable experience by getting pics clicked at crucial moments/candid pics
Once getting the defined on above lines, i moved onto creating solutions.My basic idea was to get customized app made for the park, which can be downloaded on entry. It would have a map of the place, point user's location and show his colleagues
if they separate out for trying different rides.
this would help large groups to not keep calling but reach out directly to fellows.
The next important feature i would include is generating a "customized route" for the
user based on his interest. E.g. if the user is aged 25 and is adventurous and risk taker, the route will direct him to those rides which would satisfy his need. for another user who is 12-14 years old, the route would be different.
Lastly, the app will show the latest waiting time for all rides. it would be a indicator for anyone to make his/her decision to move towards that ride rather than going all the way there and finding out. this would give user a clear view and will act as load balancer for the park.
Lastly, the app will be used to push notification to the user - about the Hollywood parade starting time or the adventure show timings.
Once the scope was defined, i made a quick wireframe of the app along with discussion
with the interviewer.
Post this, I analyzed some risks -
1. the app may direct a lot of crowd to same place and this would add to waiting issues.
To counter this, i suggested on using GPS services and having a real time data on where
the customers are and accordingly, giving updates to new users for different rides and
balancing the load
2. The battery usage would be huge - for this, I suggested to have charging points inside the locker where every user has to submit his belongings before going for the ride. This would actually assist users in getting quick charge on every ride we also discussed the implementation strategy on what resources would be needed which was short and quick.
Design Bing for kids (up to 10 years).
- now this was ideal case of applying the Circles Framework again. I started with what’s the current situation - The UI is not cool - internet and search engine usage is difficult for kids to adapt - Language barriers (since most kids speak their native language and English can be tedious) - too long and complex content with high vocabulary isn’t acceptable to kids - too much text - no fun - internet access to poor is low Once this was discussed in detail, we moved onto identifying our customers and their attributes - Kids in age of 6-10 - need internet mostly for school homework’s - interested in games and fun - like color and images over text - Language has to be made easy - Child lock/ Parental control facility needed to avoid exposure to unwanted content - lite pages for poor who have limited data packs The basic need identified was "creating a search engine which is focused on kids with cool, fun and colorful search results in various languages and based on lite pages for easy search and download" Then I enquired on whether I have to start from zero and make a new Bing altogether, or use current version and have a toggle between normal Bing and Kind Bling. On this the interviewer mentioned about using a single product but having various versions. Once this was confirmed, I decided that I would be prioritizing language settings and colorful, fun searches in phase 1 I started listing solutions - on opening Edge, Bing would come up with profile-based images. for normal user, a password would be asked For kids’ profile, there would be no password and would directly load the Kid Bing homepage with a game of the day present there. BTC Interview Handbook Co2019 19 the search box would be big and there would be autocorrect feature present as kids can make mistakes while searching and using AI, the system should be able to rectify the input for proper search. Secondly, on search, there would be 2 features present - Only Display result and Display Audio result the results would be only those which have kid content flag marked on it. This would be an activity which has to be done in backend while mapping and indexing the pages. the flag would be a new attribute for every page uploaded onto the net. Once the search is over and results appear, firstly, the font or image would be too huge, there would not be much scroll feature available, but the page layout would be in sort of a book with "Turn page" / "arrow" marked on the right side for next page. This would give them a feel of using a book. There would be audio feature available besides the search and the kid can click on play button for listening to the content. the language would be both - English and regional. Lastly, the whole of history would be stored for every session which would be available for parents/guardians/teachers. This will not only help in control but also to refer to the pages which the kid saw and not wants to use but forgot to bookmark or copy the data. While this discussion was being done, I also made a framework on the paper which assisted me in explaining my solution. The fun game part was a brownie solution as the interviewer seemed to like it when i explained that this would actually be a crowd-puller, encouraging kids to play the game and then see how they performed over time. the games would be analytics and GK based and would act as barrier-breaker for parents to allow their children to access net. The Risks highlighted were - Support of regional voiceovers - Disturbance to surroundings by kids misusing this feature - Reworking on the indexing of the whole content on the engine The discussion ended here, and the interviewer highlighted about the missing point of usage of current search data to identify what is primarily being searched in schools and learning from it to determine the new content to be made.
2
Case Study Round
How can you use mobile phones for quality control of a bottle making plant?
I first started with gathering more information from the interviewer about what is the plant about? How’s the process of bottling? What is the current process for quality control?
The scope of discussion post above questions was just to make sure that every bottle that comes out from the assembly line is proper. If yes - accept it, if no reject it. this is currently being done by humans and i was given liberty to use only mobile phones to make the process automated. My customer in this scenario was a small-scale bottling factory.
There was no need to focus further on needs and thus i moved onto designing the solution. I first introduced hawk eye process to the interviewer. I knew a bit about it and thus explained that one of the ways to complete this process is using 6 cameras adjusted at particular angles to capture the 3D image of the bottle. then there was a question on orientation, for which I advise on having a marking on the bottle, a line running from the top to the bottom which would be taken as reference and the image would be aligned accordingly.
This would then be checked with the ideal image and if ok, it would be passed else thrown out. Lastly, I highlighted about the issue of not able to capture the image from below as the conveyor belt would not be opaque. for this, the interviewer highlighted that this can be ignored.
Post this, I worked on costing for a bit and suggested the pricing would be based on service and not the product. It would be given out on rent and payment collected annually. This helps us in recurring revenue and also a good way to perform B2B marketing by constant interactions. BTC Interview Handbook Co2019 18 the risk was again about the battery usage and low definition cameras, but this were countered by low cost phones available today and a constant power supply providing ability at the factory. also, the backend program would have to be developed in-house to check for quality and that can be improved in multiple iterations and new versions upgrade.
3
Product Management Round (1 Question)
- Q1. Design Bing for kids (up to 10 years)
4
Case Study Round
This was the last round with a very senior person from the firm We started by discussing cricket as it was one of the extra-curricular activity mentioned in my resume.
There were some behavioral questions on what you learn from cricket, how do you plan to incorporate the learnings into your work environment, have you ever captained the team (on saying yes) What are your key learnings on team management?
The discussion went on for around 20 minutes and this eased the pressure of the final round. Then we went onto a short discussion
Microsoft is thinking of incorporating speech-bot for movie booking on Bing to replace the current process of search and book- You are the product manager for Bing overall- what is your view?
In this case, I initially started with applying the framework again but was cut short by the interviewer. He asked me to directly jump to the core issue of what is good, what isn’t and give a suggestion.
So i quickly moved to the pros of Speech botAdvantages- Easy, Fast, Exciting, doesn’t require attention to the screen, tickets can be
booked on the go - while driving, travelling, walking it is the new tech which Microsoft is investing in (as shared by the interviewer) and thus there is a need to incorporate it in many more products. Movie booking can be the pilot for integration with Bing and thereon it can be expanded into different searches. Here I quoted about the Bing for Children (from last case :P)
Then I moved onto disadvantages- the biggest one for me was disturbance and lose of privacy while making such bookings, others were disturbance, still not a foolproof technology, lot of languages present in India, pronunciation difference across people, limited results
I gave example of each disadvantage
Loss of privacy - what if a son is planning to go for movie with girlfriend or friends and while booking, if he uses speech, the parents may come to know which he doesn’t want - so he would avoid
Disturbance - although a person may use earphones to hear the bot but while speaking, he may disturb others - say a person booking tickets in office
Disturbance - In India, there is a huge crowd at public places like metro and local train and thus the chat could be impacted by noises around. the user may have to shout at times
Not foolproof - I gave example of Bhagat Singh movie (from top of the mind) and highlighted there are multiple movies with same name, so giving additional information which would take a long time may get incorrectly reported with the bot.
Languages - Easily explained through multiple film industries in India in regional languages and thus the bot has to cater to many such languages pronunciation - In India, again there maybe children or not English-speaking people who maybe wanting to go for English cartoon movie but they lack the clear pronunciation and these may lead to errors E.g. going for Ratatouille
Based on above, and with discussions on each, i took the decision that i would not like to incorporate speech bot in Bing as of now.
He was convinced but followed with another question - that while you took the decision, the VP of Speech Bot who reports to CXO member has reached out to you - highlighting that this incorporation needs to be done. what will be your response?
I replied with a firm NO for current day's implementation. I said that although there is a lot of push, i would highlight the same disadvantages to the VP, make him understand the issues, if there is any disagreement - I would recommend to go for a market study and check how a sample population is responding to the change and that would provide us a better evidence for decision making.
As the intention is to incorporate speech bot and movies was a suggestion, I would also look at other possibilities for speech bot rather than movies - like story reading, novel reading or news reading. Maybe Food booking services.
However, in the end if the push is still on, I would go ahead but with the disclaimer highlighted to all my stakeholders. The interview ended post 45-50 min. This was the last round and then i was offered PM2 role in Microsoft.
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