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Zynga Associate Product Manager Interview Questions, Process, and Tips

Updated 27 Oct 2022

Top Zynga Associate Product Manager Interview Questions and Answers

  • Q1. Once a person owns all the bats, he will stop paying as we cannot keep adding bats every month. What can you do?
  • Q2. . Every month you are seeing a drop in the revenue from the app. How will you get to the problem?
  • Q3. I was told that conversion rates are decreasing. What will you do?
View all 15 questions

Zynga Associate Product Manager Interview Experiences

3 interviews found

I applied via Campus Placement

Round 1 - Case Study 

Candy crush is seeing a steep drop in the number of users between level 6 and 7.What can be the causes?
The difficulty level (too high in level 7) or fatigue (people are getting bored/tired by the time they reach level 7)

What test would you perform to find the cause?
Make the difficulty of level 7 same as level 6. If we see the same pattern, it would be due to fatigue

What's another way to do the test?
Replace level 5 with level 7. If the problem is difficulty, we would now see a drop between level 5 and 6.

Amazon saw a very steep decrease in revenue today.What would be the first question you would ask? Answer to that question should lead to 2 different approaches.
Was there a drop in number of users visiting the site? If yes, we need to check why users did not visit amazon for their purchases. If no, we need to check why they purchased less as compared to regular amount.

There was no drop in the DAU. Nothing external. No change in functionality of the site. Now how will you proceed?
Trace the user journey:

1) Lands on the home page (we know the user has visited)

2) Types in the search box or clicks on one of the categories or offers

3) Lands on results page (list of products, filters, etc.)

4) Clicks on filters to narrow down the results or clicks on an item

5) Lands on the product details page and selects buy now or goes back

6) Cart and Payment pages

There was a drop in users reaching the product details page. What would be your thought process (general idea not specific to a product category)?
Means users are reaching the results page but not going forward. Factors: Relevance and Product Descriptions.

Evaluate each one of them to check if something has changed Relevance: Clicks on first page of results? Position of the clicked item in the list? Navigation to 2nd page? Usage of filters? - Change in these statistics can tell us if the results were relevant to what user was looking for.
Product Description: Name, Short desc, Reviews, Amazon fulfilled, prices - Check if any of these factors have changed for the category that would be facing the problem.

A game where you get to dress up avatars using different apparels, jewelry, etc. As creativity is subjective, how will you judge the work of players and build a points system?
I don’t fully remember my answer, but following were some of the points I made: • Let players judge each other's work • Provide incentives for players to judge as many avatars as possible • Show them two avatars and let them pick the best one. The picked one gets points. This provides a frame of reference for players to judge.

Per day revenue of Swiggy in Hyderabad. Puzzles: 2 ropes of different lengths and non-uniform cross sections/density. Each takes 1 hr to burn. Measure 45 mins. 1 ant on each vertex of a triangle. Each can go along any of the two sides connected to the corner. Find the probability that none of the ants collide.
: (Dos and Don’ts, What went wrong.. , What went right.. etc.) Interviewer was pretty chill and very helpful. Whenever I was going in the wrong direction, he was asking me questions that can help me get back on track. Also, as they provided multiple cases, don’t worry if you screw up one case. So be calm and take your time to answer the question. They were looking to understand how you think, and not for a structure from any book.

Did you clear the round?
Yes

Round 2 - Product Management 

(8 Questions)

  • Q1. . The interviewer first asked what game do I play in real life. I said table tennis. He then asked me to design a mobile game for it.
  • Q2. Design a mobile game for it.
  • Ans. 

    Design a mobile game where players match colored tiles to earn points.

    • The game should have a grid of colored tiles that players can tap on to select.

    • Players earn points by matching tiles of the same color in a row or column.

    • Include power-ups or special tiles to add excitement and strategic elements.

    • Add levels or challenges to keep players engaged and motivated.

    • Consider adding social features like leaderboards or multip...

  • Answered by AI
  • Q3. Draw the wireframes.
  • Ans. 

    The wireframes for the Associate Product Manager interview question.

    • Create wireframes for each screen or page of the product

    • Include key elements such as navigation, content layout, and interactive elements

    • Use tools like Sketch, Adobe XD, or Balsamiq to create the wireframes

    • Ensure consistency in design and user experience across screens

    • Consider user flows and interactions to guide the wireframe design

  • Answered by AI
  • Q4. Once a person owns all the bats, he will stop paying as we cannot keep adding bats every month. What can you do?
  • Ans. 

    Implement a subscription model with a fixed monthly fee instead of paying for each bat.

    • Introduce a subscription plan where the person pays a fixed monthly fee to access all the bats.

    • Offer different subscription tiers with varying benefits to cater to different customer needs.

    • Provide additional perks or discounts for long-term subscribers to incentivize continued payment.

    • Consider offering a limited-time trial period to ...

  • Answered by AI
  • Q5. . Every month you are seeing a drop in the revenue from the app. How will you get to the problem?
  • Ans. 

    To identify the problem causing the drop in revenue, I would analyze various factors such as user feedback, app performance, market trends, and competitor analysis.

    • Analyze user feedback to identify any issues or dissatisfaction with the app.

    • Evaluate the app's performance metrics such as user engagement, retention, and conversion rates.

    • Conduct market research to understand any shifts in user preferences or competitive o...

  • Answered by AI
  • Q6. I was told that conversion rates are decreasing. What will you do?
  • Ans. 

    To address decreasing conversion rates, I would analyze the data, identify the root causes, and implement targeted strategies.

    • Analyze conversion data to identify trends and patterns

    • Identify potential barriers or friction points in the conversion process

    • Conduct user research and gather feedback to understand user behavior

    • Optimize landing pages and user flows to improve conversion rates

    • Implement A/B testing to experiment...

  • Answered by AI
  • Q7. Q. How will you go about designing a subscription based model?
  • Ans. 

    To design a subscription based model, I would follow a systematic approach involving market research, pricing strategy, value proposition, and customer segmentation.

    • Conduct market research to identify target audience and their needs

    • Determine pricing strategy based on market analysis and competitor benchmarking

    • Define the value proposition of the subscription model, highlighting benefits and unique features

    • Segment custom...

  • Answered by AI
  • Q8. Did you clear the round?

Interview Preparation Tips

Interview preparation tips for other job seekers - (Dos and Don’ts, What went wrong.. , What went right.. etc.)
The interviewer was looking to check my ability to think and make a basic game.
To see if I can identify the parameters specific to the game that will be used during : (Dos and Don’ts, What went wrong.. , What went right.. etc.)

The interviewer was looking to check my ability to think and make a basic game. To see if I can identify the parameters specific to the game that will be used during

Skills evaluated in this interview

I applied via Campus Placement

Round 1 - Product Management 

(8 Questions)

  • Q1. Case: Feature to increase revenue 5%
  • Ans. 

    Implementing a feature to increase revenue by 5%

    • Analyze current revenue streams and identify areas for improvement

    • Research market trends and customer preferences to identify potential new revenue opportunities

    • Develop and test new features or enhancements to existing products/services

    • Implement pricing strategies or promotions to drive sales

    • Monitor and analyze the impact of the feature on revenue

    • Continuously iterate and

  • Answered by AI
  • Q2. Tell me about yourself
  • Q3. Run me through the case solution
  • Ans. 

    The case solution involved analyzing customer data and identifying key pain points to develop a new product feature.

    • Conducted customer interviews to gather feedback

    • Analyzed data to identify common pain points

    • Developed a new product feature to address identified pain points

    • Tested the feature with a small group of customers

    • Refined the feature based on feedback

    • Launched the feature to all customers

  • Answered by AI
  • Q4. You notice the revenues have been declining for FIFA over the past week. What would you do as a PM?
  • Q5. What are the possible causes of DAU decreasing?
  • Ans. 

    Possible causes of decreasing DAU

    • Changes in user behavior or preferences

    • Technical issues or bugs

    • Competition from other products

    • Lack of new features or updates

    • Poor user experience or interface

    • Marketing or advertising changes

    • Economic or societal factors

    • Seasonal fluctuations

    • Security concerns or breaches

  • Answered by AI
  • Q6. What could be reasons for revenue/users decreasing?
  • Ans. 

    Reasons for revenue/users decreasing

    • Decrease in demand for product/service

    • Increased competition

    • Poor marketing strategy

    • Product/service quality issues

    • Economic downturn

    • Changes in consumer behavior

    • Lack of innovation

    • Pricing strategy

    • Technical issues

    • Seasonal fluctuations

  • Answered by AI
  • Q7. What would be the effect on metrics if you were to double the XP received per match?
  • Ans. 

    Doubling XP received per match would likely increase player engagement and retention, but could also impact game balance.

    • Increased XP could incentivize players to play more matches and spend more time in the game.

    • Higher XP rewards could also attract new players to the game.

    • However, doubling XP without adjusting other game mechanics could lead to imbalances in player progression and rewards.

    • It's important to consider th...

  • Answered by AI
  • Q8. What are the ways by which you can increase the purchase/spend on the app?
  • Ans. 

    To increase purchase/spend on the app, we can focus on improving user experience, offering discounts and promotions, and implementing a loyalty program.

    • Improve user experience to increase engagement and retention

    • Offer discounts and promotions to incentivize purchases

    • Implement a loyalty program to reward frequent users

    • Personalize recommendations and offers based on user behavior

    • Optimize pricing strategy to maximize reve...

  • Answered by AI
Round 2 - Case Study 

Graph based- level based games-users playing suddenly drop at level 6
For this round, try to show the breadth of thinking by coming up with multiple features and solutions. Also discuss the priority. Having some knowledge of mobile games could help understand some questions better but it is not a MUST. You canask for explanation or clarifications on what the flow of the game is and the interviewer would provide the same.

Puzzle-ant at every corner of an equilateral triangle. What is the probability that 2 ants clash if all the ants start moving simultaneously in either direction?

Design a scoring mechanism to decide winner of a game based on outfit design (creativity is the criterion)

Interview Preparation Tips

Interview preparation tips for other job seekers - Round 1 -Technical Interview based on the case given. The interview was conversational
in style and really interesting. We went from one question to another building up on
the answer given by me

Round 2- This round lasted for 1 hour
3-4 types of situations in games

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I applied via Campus Placement

Round 1 - Product Management 

(2 Questions)

  • Q1. Questions about zynga games, gamify an app to increse user engagement, puzzles, changes for words with friends to increase revenue by 5%
  • Q2. Changes for words with friends to increase revenue by 5%
  • Ans. 

    To increase revenue by 5%, Words with Friends can introduce premium features, offer in-app purchases, and run targeted ads.

    • Introduce premium features such as exclusive game modes, power-ups, and customizations.

    • Offer in-app purchases for virtual currency, which can be used to buy premium features or unlock levels.

    • Run targeted ads that are relevant to the players' interests and demographics.

    • Collaborate with brands to off...

  • Answered by AI
Round 2 - Product Management 

(2 Questions)

  • Q1. Changes for farmville for christmas. Identify customer segment and design a celebrity based games. Describe the core loop of the game. Some puzzles
  • Ans. 

    Farmville for Christmas with celebrity-based games. Design puzzles for customer engagement.

    • Identify customer segment interested in Farmville and Christmas themes

    • Design celebrity-based games to attract and engage players

    • Create puzzles related to farming, Christmas, and celebrities

    • Ensure a core loop that encourages players to complete tasks, earn rewards, and progress

    • Examples: Celebrity-themed farm decorations, celebrity...

  • Answered by AI
  • Q2. Describe the core loop of the game
  • Ans. 

    The core loop of the game involves the player completing tasks to earn rewards and progress through levels.

    • Player completes tasks to earn rewards

    • Rewards help player progress through levels

    • As player progresses, tasks become more challenging

    • Loop repeats as player completes more tasks and progresses through levels

  • Answered by AI

Skills evaluated in this interview

Interview questions from similar companies

Interview Questionnaire 

5 Questions

  • Q1. I was asked case study question it was about 'to launch an on-demand service for hiring cooks, maid, plumbers, etc.' It tested me on Guesstimate, UX, Business. Questions from my resume and discussed the ca...
  • Q2. Questions about my work experience, leadership experience, product knowledge, etc
  • Q3. .I was given a case study - How will you launch a car rental service in India?
  • Q4. After round 3 case study, i was asked very tough questions on UX and Business.
  • Q5. Lots of behavioral questions like tell me about yourself, when was the last time you lied ?, etc. I was also asked to tell a joke.

Interview Preparation Tips

RummyCircle, Games24x7 interview Rounds:Round 1
Round type - Case study followed by an interview with a PM
Round duration - 60 Minutes
Round description -
Case study followed by an interview with a Product Manager.

Round 2
Round type - Director of Product/Reporting Manager
Round duration - 90 Minutes

Round 3
Round type - Round with VP, Business (Ex-Director of Product)
Round duration - 120 Minutes
Round description -
This was a good stress test. I was given a case study.

Round 4
Round type - Round with CEO
Round description -
This was a fitment check and an informal sort of round. They might not show it but they take this round very seriously. Later, I was told that people have been rejected in this round as well.
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. How would you go about building game economics for a game?
  • Ans. 

    Building game economics involves balancing in-game currency, rewards, and purchases to create a sustainable and engaging experience.

    • Define the in-game currency and its value in relation to real money.

    • Design a reward system that incentivizes player engagement and progression.

    • Implement a balanced pricing strategy for in-game purchases to drive revenue without alienating players.

    • Analyze player behavior and adjust the econ...

  • Answered by AI

Skills evaluated in this interview

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Build business for whatsapp
  • Ans. 

    To build business for WhatsApp, focus on creating a strong brand presence, engaging with customers through messaging, and leveraging WhatsApp Business API for automation.

    • Create a business profile on WhatsApp with relevant information and contact details

    • Use WhatsApp Business API for automated messaging and customer service

    • Engage with customers through personalized messages and promotions

    • Utilize WhatsApp groups for custo...

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
-

I applied via Job Portal and was interviewed in Oct 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Problem Solving on any product
  • Q2. Breakdown of any product
  • Ans. 

    A breakdown of a product involves analyzing its components, features, functionality, and value proposition.

    • Identify the key components of the product

    • Analyze the features and functionalities of each component

    • Evaluate the value proposition of the product in relation to customer needs and market trends

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Product design and Product sense
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected
Round 1 - Case Study 

How will you design a product related to fitness for Swiggy

RCA on whatsapp call drop by 15%?

Interview Questionnaire 

2 Questions

  • Q1. Palindrome
  • Q2. Study basic coding

I applied via Company Website and was interviewed in Dec 2019. There were 4 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. Questions were mostly asked on SQL, Python libraries, Machine learning and Excel, puzzles to solve before interview there was test case study to solve.
  • Q2. What is row number, rank, dense rank? explain partition by, indexing joins, query optimization techniques
  • Ans. 

    Explanation of row number, rank, dense rank, partition by, indexing joins, and query optimization techniques.

    • Row number is a function that assigns a unique number to each row in a result set.

    • Rank is a function that assigns a rank to each row based on the values in a specified column.

    • Dense rank is a function that assigns a rank to each row based on the values in a specified column, but with no gaps in the ranking.

    • Partit...

  • Answered by AI
  • Q3. Real-time examples on data analytics with examples
  • Ans. 

    Real-time examples of data analytics

    • Predictive maintenance in manufacturing

    • Real-time fraud detection in banking

    • Personalized recommendations in e-commerce

    • Real-time traffic analysis for smart cities

    • Real-time health monitoring in medical devices

  • Answered by AI

Skills evaluated in this interview

Zynga Interview FAQs

How many rounds are there in Zynga Associate Product Manager interview?
Zynga interview process usually has 2 rounds. The most common rounds in the Zynga interview process are Product Management and Case Study.
What are the top questions asked in Zynga Associate Product Manager interview?

Some of the top questions asked at the Zynga Associate Product Manager interview -

  1. Once a person owns all the bats, he will stop paying as we cannot keep adding b...read more
  2. . Every month you are seeing a drop in the revenue from the app. How will you g...read more
  3. I was told that conversion rates are decreasing. What will you ...read more

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Zynga Associate Product Manager Salary
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₹22 L/yr - ₹27 L/yr
59% more than the average Associate Product Manager Salary in India
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