Head Digital Works Product Manager Interview Questions and Answers

Q1. Products launched or managed in current or previous organisations.
Ans. 
Managed multiple products in my previous role as a Product Manager.
• Launched a mobile app for a healthcare startup that received 4.5-star rating on app stores.

• Managed a SaaS product for a B2B company that resulted in a 20% increase in revenue.

• Launched a new version of an e-commerce website that improved user experience and increased conversion rate by 15%.
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Q2. What value you will bring to the orgnaisation if selected?
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Q1. SQL joins exercise
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Q2. Situation-based case questions related to Product journey
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Q3. Resume based Questions
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Design a refrigerator for a Blind person.

Q1. How will you increase the revenue of Netflix by 10x.
Ans. 
To increase Netflix's revenue by 10x, we can focus on expanding the subscriber base, increasing subscription prices, and diversifying revenue streams.
• Expand the subscriber base by targeting new markets and demographics

• Increase subscription prices for premium features or exclusive content

• Diversify revenue streams through partnerships, merchandise sales, or live events
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Q1. What features will you add for WhatsApp and what features will you remove/improve in WhatsApp?
Ans. 
I would add a feature for scheduling messages and improve the privacy settings while removing the 'forwarded' label.
• Add a scheduling feature for messages to be sent at a later time

• Improve privacy settings by allowing users to control who can add them to groups

• Remove the 'forwarded' label to reduce the spread of misinformation
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Q2. Guess estimate: How many people are there in ISB's cafeteria right now?
Ans. 
It is not possible to accurately guess the number of people in ISB's cafeteria without available data.
• Without available data, it is impossible to estimate the number of people in the cafeteria.

• The number of people in the cafeteria can vary greatly depending on the time of day and other factors.

• To provide an accurate estimate, data such as the cafeteria's capacity and current occupancy would be needed.
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Q3. Behavioural questions like greatest failure, Why ISB? Why MakeMyTrip?
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Q4. Questions regarding resume, past experience (Connect past experience with the role that's offered)
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Q1. Design a business plan for RedBus if it wants to enter into Indonesian market (Market Sizing, 4Ps, Competition etc.)
Ans. 
RedBus can enter Indonesian market by targeting the growing middle class and partnering with local bus operators.
• Conduct market research to identify target audience and competition

• Partner with local bus operators to expand network and gain local expertise

• Offer competitive pricing and promotions to attract customers

• Invest in marketing and advertising to increase brand awareness

• Ensure seamless user experience through web...read more
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Q2. In a normal e-commerce user flow, how will you determine the points at which the drop-off rates are high and what to do about them? (Take any e-commerce website and walk through the steps. You can use A/...read more
Ans. 
To determine high drop-off rates in e-commerce user flow, use analytics tools and A/B testing to identify and fix issues.
• Use analytics tools like Google Analytics to track user behavior and identify points of drop-off

• Conduct A/B testing to experiment with different solutions and determine which is most effective

• Address issues such as slow page load times, confusing navigation, and lack of trust signals

• Offer incentives ...read more
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Q3. Design UX to promote a new feature in MakeMyTrip. Where do you want to put the feature, and why? (Data-driven UX. Identify where most clicks/heat map is happening and use A/B Testing)
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Q4. Design a digital video streaming service. GTM and Monetization as well.
Ans. 
A digital video streaming service with GTM and monetization.
• Develop a user-friendly platform with a wide range of video content.

• Implement a robust content delivery network (CDN) for seamless streaming.

• Offer personalized recommendations based on user preferences and viewing history.

• Integrate social sharing features to enhance user engagement.

• Implement a subscription-based model with tiered pricing options.

• Leverage targe...read more
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Q5. Questions regarding resume, past work experience.
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Q1. Develop a 5-year strategy for MakeMyTrip.
Ans. 
Develop a 5-year strategy for MakeMyTrip.
• Expand into new markets and increase customer base

• Invest in technology to improve user experience and streamline operations

• Offer personalized travel packages and loyalty programs

• Partner with airlines and hotels to offer exclusive deals

• Focus on sustainability and responsible tourism

• Explore opportunities in emerging technologies like AI and blockchain
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Q2. How am I a good fit for MakeMyTrip
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Q3. Future goals, long term and short term. How does MakeMyTrip feature in them?
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Q4. Behavioural questions like situation when I had to handle conflict between my manager and my team, situation when I had to go against my manager's requests etc.
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Tell me something about yourself.

Share your work experience.

Suppose you need to implement Uber Surge. How would you go about it?

Q1. Why did you choose MBA?
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Q2. What is your favorite website and why?
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Q3. Do you know something about google ad-words?
Ans. 
Yes, Google AdWords is an online advertising platform developed by Google.
• Google AdWords allows businesses to create and display ads on Google's search engine results pages and other websites.

• It works on a pay-per-click model, where advertisers bid on keywords and pay for each click on their ads.

• AdWords also offers various targeting options, such as location, language, device, and audience demographics.

• It has now been ...read more
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Q4. What is Google's revenue model?
Ans. 
Google's revenue model is primarily based on advertising through its search engine and other platforms.
• Google earns revenue through its AdWords program, where advertisers bid on keywords to display their ads in search results and other Google platforms.

• Google also earns revenue through its AdSense program, where website owners can display Google ads on their sites and earn a share of the revenue.

• Other sources of revenu...read more
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Q5. How is Uber pool beneficial?
Ans. 
Uber pool is beneficial as it reduces traffic congestion, lowers transportation costs, and promotes social interaction.
• Reduces traffic congestion by allowing multiple passengers to share a ride

• Lowers transportation costs for passengers as they split the fare

• Promotes social interaction by bringing people together who may not have otherwise met

• Increases efficiency by reducing the number of cars on the road

• Helps to reduce...read more
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Q6. When would Uber pool fail?
Ans. 
Uber pool would fail if the demand for shared rides decreases or if the cost of providing the service becomes too high.
• Decrease in demand for shared rides

• Increase in cost of providing the service

• Competition from other ride-sharing services

• Regulatory changes affecting ride-sharing services

• Safety concerns or incidents

• Technological disruptions affecting the ride-sharing industry
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Q7. How would you get the work done from a team not in your jurisdiction?
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How google sorts the results set , best way to come up with a sorting algo

Q1. How would you increase the conversion rate on Call Now button on JD listings?
Ans. 
To increase conversion rate on Call Now button on JD listings, focus on improving visibility, adding compelling call-to-action, optimizing for mobile, and testing different placements.
• Improve visibility of the Call Now button by making it stand out with contrasting colors or larger size

• Add a compelling call-to-action next to the button, such as 'Call now for a free consultation'

• Optimize the button for mobile users by e...read more
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Q2. Walk me through your profile, experience and impact you have been able to deliver?
Ans. 
Experienced product manager with a track record of delivering impactful results.
• Over 5 years of experience in product management roles

• Led cross-functional teams to successfully launch 3 new products, resulting in a 20% increase in revenue

• Implemented customer feedback system that led to a 15% improvement in customer satisfaction

• Developed and executed product roadmap that resulted in a 30% increase in user engagement
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Design Case Study

Q1. Behavioural and case study
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Q2. Favourite Product and how to improve it
Ans. 
My favourite product is the iPhone. Improvements could include longer battery life and more customization options.
• Increase battery life

• Add more customization options

• Improve camera quality

• Enhance Siri functionality
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