Zynga Senior Product Manager Interview Questions and Answers

Zynga had asked for a case submission (Pick any product and increase its revenue by 5%)so first few questions were based on that
I had suggested for monetization by introduction of new feature and questions revolved around that feature.Why do you think people will pay for it? How can you use data to justify if such a feature is required? Be very specific w.r.t to defining customer journey and what are the data points that you will collect through the journey to verify feature requirement before you build it

Final question was, give a 2 min pitch for this feature to your senior and
how you will convince your bandwidth crunched technical resource to build this
feature

Further, he gave additional problem solving of an e-commerce platform. Bounce rate of an ecommerce website if up by 20%, what do you think is the reason.
Structure is very important here. Be well versed with the e-commerce funnel and which KPIs you will look at to know what is going on. I started by asking the device type questions (Mobile vs Desktop), he said the bounce rate is in mobile app and not website. Further I asked for a trend (as in for how long we see this increment). To this he mentioned that the bounce rate has increased suddenly in one day span. Post this I went into the ecommerce funnel and tried to identify from which page customers were leaving the application. Once that was narrowed down, I asked for has there been any UI changes in this one-day span. It turned out that technical team had done some UI changes because of which few call to action buttons were not visible on the mobile screen (less than 4inch screen).

Q1. The interview started with a round of introduction. Behavioral questions, tell me about yourself? Why PM? Life goals? Situations where you have failed? Biggest success of life?
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Q2. Further, there was a series of puzzle. He asked 3 puzzles and gave only 2 min per puzzle to solve. 1st was a 25 horses puzzle, 2nd was, 3rd was
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Q3. Lastly, he devoted around 45 min to product thinking. Gave multiple cases back to back. 1st case was to monetize WhatsApp.
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Q4. Biggest success of life?
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Q5. Gave multiple cases back to back. 1st case was to monetize WhatsApp.
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Q1. . The interview started with a round of introduction. Behavioral questions, tell me about yourself? Why PM? Life goals? Situations where you have failed? Biggest success of life?
Add your answer
Q2. Further, there was a series of puzzle. He asked 3 puzzles and gave only 2 min per puzzle to solve. 1st was a 25 horses puzzle, 2nd was, 3rd was
Add your answer

Questions based on case study submitted ( Choose an existing app and increase revenue by 5% for existing users) and resume

Why did you choose MakeMyTrip for the case submission?

Why can the feature fail?

Resume based questions

Puzzle - I have a Mathematical logic in my mind, and I would give you three numbers that satisfy that logic. You cannot ask me questions but can only give me three more numbers to which I would reply ‘yes’ if the numbers satisfy the logic and ‘no’ if they do not. You can ask unlimited number triplets, but you have only one shot in solving the logic. The numbers are 2,4,6. (E.g., If I say 3,6,9, the interviewer will respond as ‘yes’)
The numbers are in ascending order ( The key here is to eliminate all possibilities and not jump to conclusion)

Three ants are sitting on the three corners of an equilateral triangle. Each moves at constant speed and can independently move either in a clockwise or anticlockwise direction. If they start at the same time find the probability of collision

Design an online chess game. How will you monetize it? – Suggest five ways. How will you increase retention? How will you increase engagement?

Why do you think most games have launched a system where they allow users to buy coins through which they can make in-game purchases rather than allowing users to purchase those items directly?

Amazon’s daily revenue has fallen by 20%. Find the root cause.

In Farmville, we organize a seasonal sale during Halloween and Christmas where we sell season specific game items such as Christmas tree, Halloween pumpkins which can be added to the farm. The revenue generated through sale in Halloween was $300,000. Now during Christmas sale, we plan to sell the following in-game items: Reindeer, Christmas tree and Santa statue. The pricing and sales strategy lie in your hands. Suggest a strategy to increase revenue to $1,000,000 during Christmas.

Imagine you are the PM of Dota-2, what do you think is the most important “game-metric” that improved after the launch of Battle Pass. ( The question specific to Dota 2 was asked because I had mentioned I was a Dota2 gamer in my resume.)