Influx Online Interview Questions, Process, and Tips

Q1. Tell me about yourself?
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Q2. Why you switch your previous job?
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Q3. What expectations do you have from this company?
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Q4. Where do you see yourself after the 5 years?
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Q1. How much experience do you have in running the Google ads?
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Q2. What did you learn in your previous job?
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Q3. What are the things needed to optimise your campaign?
Ans. 
To optimize a campaign, you need to focus on targeting, messaging, tracking, testing, and analysis.
• Define clear campaign objectives and target audience

• Create compelling and relevant messaging for different segments

• Implement tracking tools to monitor campaign performance

• Conduct A/B testing to optimize ad creatives and landing pages

• Analyze data regularly to make data-driven decisions
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Q4. What optimization do basically?
Ans. 
Optimization involves improving the performance of digital marketing campaigns by analyzing data and making strategic adjustments.
• Optimization involves analyzing data to identify areas for improvement

• Strategic adjustments are made based on the analysis to enhance campaign performance

• Examples include A/B testing ad creatives, optimizing landing pages for better conversion rates, and adjusting targeting parameters
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Q5. How many keywords match are there in Google ads?
Ans. 
The number of keyword match types in Google Ads varies, including broad match, phrase match, exact match, and broad match modifier.
• There are 4 main keyword match types in Google Ads: broad match, phrase match, exact match, and broad match modifier

• Broad match: Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations

• Phrase match: Ads may show on searches that include t...read more
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Q6. What is GTM and Google Analytics?
Ans. 
GTM (Google Tag Manager) is a tool that allows you to manage and deploy marketing tags on your website. Google Analytics is a web analytics service that tracks and reports website traffic.
• GTM is a tool provided by Google that allows marketers to manage and deploy various tags on their website without needing to modify the website's code directly.

• Google Analytics is a web analytics service that tracks and reports websit...read more
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Q7. What is conversion tracking?
Ans. 
Conversion tracking is the process of monitoring and analyzing the actions taken by users on a website to determine the effectiveness of marketing campaigns.
• Conversion tracking helps in measuring the success of marketing efforts by tracking specific actions such as form submissions, purchases, or sign-ups on a website.

• It allows marketers to attribute conversions to specific marketing channels or campaigns, helping them...read more
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Q1. How do you optimize a PPC campaign for better performance?
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Q2. What bidding strategies do you use in Google Ads?
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Q1. What are the reasons for leaving your previous job?
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Q2. Which applications are you using for editing?
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Create a banner for the PetGoof brand website.

Q1. What are different types of ads available in Google ads
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