Ifortis Corporate HR Trainee Interview Questions and Answers for Experienced

Q1. Share details of your previous job.
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Review

You have a stockbroker, ABC Company that is #2 in India currently and has never done any type of advertising or marketing. Well established company while its closest competitors are spending almost ₹1 Cr/ quarter. How will you convince them to get into digital advertising?

You have a client who is going to advertise for the first time on Digital Advertising and is willing to spend $100K. How will you split this budget up for the client so that they get reasonable returns and will invest more in the future.

The top 5-6 clients (accounting for 20%-30% of your revenue) in your book are shifting budgets to Facebook. How will you prevent this and keep budgets with Google?

How would you, as a Marketeer, identify the value proposition of Taj and Westin's group of Hotels?

Give a tagline for each Hotel to use in an ad campaign.

You have 50 accounts in your book of business & in 2 months you have only achieved 50% of your target. How will you cover the gap in the last month of the quarter?

Suppose you're the CEO of Zomato and tasked to grow the revenue by 10X in 3 years. How will you do it?

Q1. Describe your work experience, in terms of your role and day to day activities.
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Q2. Any plans of continuing in marketing and what type of marketing - digital, brand etc
Ans. 
Yes, I plan to continue in digital marketing as it is constantly evolving and offers a wide range of opportunities.
• I have a strong interest in digital marketing and have been keeping up with the latest trends and technologies.

• I believe that digital marketing offers a more targeted and measurable approach to reaching customers.

• I have experience in social media marketing, email marketing, and search engine optimization.

• I...read more
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Q3. Favorite Google product & why?
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Q4. Any improvements to be made to the product?
Ans. 
Yes, we can improve the product by adding more features and enhancing its user interface.
• Add more customization options for users

• Improve the search functionality

• Enhance the product's mobile compatibility

• Integrate with popular third-party tools

• Simplify the user interface for better user experience
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Q5. Favorite advertisement in 2019 & what you liked about it.
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Tell me something about yourself.

Why marketing?

Favorite Google product

How to improve the product?

Which segment does it target and which one does it leave out?

Should we target the left out segments?

Work experience based questions.

Government has come with a new rule that no payments app is allowed more than 33% market share and Gpay is currently at 40+.

How do you increase the user base (target previously untargeted segments) and at the same time adhere to government norms without compromising on existing customer base?

Q1. Tell me something about yourself.
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Q2. Questions related to work experience.
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Q3. What are the roles of a CEO and if you were the Google CEO what would be keeping you up at night with regards to the current business environment?
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Q4. Strengths & weaknesses.
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Q5. If your current classmates had to describe you, what characteristic would they most emphasize on?
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Q6. What did you like & hate the most about your previous work experience?
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Q7. Any questions for us?"
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Q8. Guesstimate on market size for YouTube subscription model.
Ans. 
The market size for YouTube subscription model is estimated to be in the billions.
• YouTube has over 2 billion monthly active users

• Assuming 10% of users subscribe to premium, that's 200 million subscribers

• At $12/month, that's $2.4 billion in monthly revenue

• This does not include revenue from ads or other sources
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