IB Group Business Manager Interview Questions and Answers

Developing NPDs requires a structured process that involves market research, idea generation, concept testing, and commercialization.

• Conduct market research to identify unmet needs and opportunities

• Generate ideas through brainstorming sessions and customer feedback

• Test concepts with target customers to validate demand and refine the product

• Develop a business case that outlines the product's value proposition, target ma...read more

Increasing MS can be achieved through various strategies such as improving product quality, expanding market reach, and enhancing customer experience.

• Improve product quality to attract more customers

• Expand market reach through targeted advertising and partnerships

• Enhance customer experience through personalized service and loyalty programs

To capture shelf space, one must focus on product placement, packaging, and pricing.

• Ensure the product is visible and easily accessible to customers

• Use eye-catching packaging to stand out from competitors

• Offer competitive pricing to attract customers

• Consider negotiating with retailers for prime shelf space

• Regularly monitor and adjust product placement and pricing based on sales data