Homes247 Digital Marketing Executive Interview Questions, Process, and Tips

I took Digital Marketing because of my passion for creativity, analytics, and technology in the online space.

• Passion for creativity and innovation in the digital realm

• Interest in analyzing data and optimizing strategies

• Fascination with the ever-evolving technology and trends in digital marketing

Organic marketing focuses on unpaid efforts to drive traffic and engagement, while performance marketing involves paid advertising to achieve specific goals.

• Organic marketing includes SEO, content marketing, social media engagement, and email marketing

• Performance marketing involves paid search, display advertising, social media ads, and affiliate marketing

• Organic marketing is more long-term and sustainable, while perfo...read more

Top SEO practices post latest Google Update include focusing on quality content, mobile optimization, user experience, and backlink quality.

• Create high-quality, relevant content that provides value to users

• Optimize website for mobile devices to improve user experience and rankings

• Focus on user experience by improving site speed, navigation, and overall usability

• Build high-quality backlinks from authoritative websites t

Google E-A-T guideline stands for Expertise, Authoritativeness, and Trustworthiness, and is used to evaluate the quality of content.

• E-A-T is a set of criteria used by Google to assess the quality of content and websites.

• Expertise refers to the knowledge and qualifications of the content creator or website author.

• Authoritativeness relates to the reputation and credibility of the content creator or website.

• Trustworthines...read more

Both performance marketing and Organic SEO have their own advantages depending on the goals and budget of the company.

• Performance marketing is great for immediate results and targeted advertising.

• Organic SEO is beneficial for long-term sustainability and building brand credibility.

• A combination of both strategies can often yield the best results for a company's digital marketing efforts.