Gesco Healthcare Interview Questions and Answers

PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay each time a user clicks on their ad.

• PPC is a form of online advertising used to drive traffic to websites.

• Advertisers bid on keywords relevant to their target audience.

• PPC ads can appear on search engines, social media platforms, and other websites.

• PPC campaigns require constant monitoring and optimization to ensure maximum ROI.

• Examples of ...read more

VLOOKUP is a powerful Excel function used to search for a value in a table and return a corresponding value from another column.

• Syntax: VLOOKUP(lookup_value, table_array, col_index_num, [range_lookup])

• Example: =VLOOKUP(A2, B2:D10, 3, FALSE) looks for the value in A2 within the range B2:D10 and returns the value from the 3rd column.

• The 'range_lookup' argument can be TRUE (approximate match) or FALSE (exact match).

• VLOOKU...read more

Effective planning involves setting clear goals, analyzing data, and optimizing strategies for PPC campaigns.

• Define clear objectives: For example, increasing website traffic by 20% in three months.

• Conduct thorough keyword research: Use tools like Google Keyword Planner to identify high-performing keywords.

• Analyze competitor strategies: Review competitors' ads and landing pages to find gaps and opportunities.

• Set a budge...read more

I excel in attention to detail and time management, but I sometimes struggle with delegation due to my desire for perfection.

• Strength: Strong attention to detail - I ensure accuracy in financial reports, minimizing errors.

• Strength: Excellent time management - I prioritize tasks effectively, meeting deadlines consistently.

• Weakness: Difficulty in delegation - I often take on too much myself, fearing that others won't mee...read more

I have over 8 years of experience in branch management, focusing on team leadership, operational efficiency, and customer satisfaction.

• Led a team of 15 staff members, improving overall productivity by 20% through effective training and motivation.

• Implemented a new customer feedback system that increased customer satisfaction scores by 30% within six months.

• Managed branch operations, ensuring compliance with company pol...read more