Francorp Interview Questions and Answers

Experienced digital marketer with a passion for creating engaging content and driving results.

• Over 5 years of experience in digital marketing

• Proficient in SEO, SEM, social media marketing, and email marketing

• Track record of increasing website traffic and improving conversion rates

• Strong analytical skills and ability to interpret data to make informed decisions

• Previous success in launching and managing successful market

I am currently interning at a digital marketing agency where I am learning about SEO, social media marketing, and content creation.

• Learning about search engine optimization (SEO) techniques to improve website rankings

• Assisting with social media marketing campaigns to increase brand awareness

• Creating engaging content for various digital platforms

• Analyzing data and metrics to track the success of marketing strategies

Growing Instagram followers requires engaging content, strategic use of hashtags, collaborations, and consistent posting.

• Create high-quality and engaging content that resonates with your target audience

• Use relevant and trending hashtags to increase visibility and reach

• Collaborate with influencers or other brands to reach a wider audience

• Post consistently to keep followers engaged and attract new ones

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

• On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website.

• Off-page SEO involves building backlinks, social media marketing, and influencer out...read more

Off page work refers to activities done outside of a website to improve its search engine ranking.

• Building backlinks from other websites

• Social media marketing

• Guest blogging on relevant websites

• Online reputation management

• Influencer outreach

• Directory submissions

Anchor text is the clickable text in a hyperlink that provides context about the content of the linked page.

• Anchor text helps search engines understand the topic of the linked page.

• It should be relevant to the content of the linked page for better SEO.

• Examples: 'click here', 'learn more', 'digital marketing executive job description'

Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.

• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more

Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.

• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more

Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.

• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more

Adobe Analytics is more focused on marketing and advertising data, while Google Analytics is more user-centric and provides insights on website traffic and user behavior.

• Adobe Analytics is often used for tracking marketing campaigns and measuring ROI.

• Google Analytics provides detailed information on website traffic, user behavior, and conversions.

• Adobe Analytics offers more advanced segmentation and attribution modelin...read more

Yes, I have experience in tagging and implementation.

• Proficient in implementing tracking tags for web analytics tools such as Google Analytics and Adobe Analytics

• Experience in setting up event tracking, custom dimensions, and custom metrics

• Knowledge of tag management systems like Google Tag Manager and Tealium

• Understanding of JavaScript and HTML for tag implementation

• Ability to troubleshoot and debug tagging issues