DS-MAX Properties Digital Marketing Executive Interview Questions and Answers

eVars are persistent variables that capture data for a specific visit, while props are used to capture data for a specific page view.

• eVars are used to track visitor behavior across multiple visits and can be used to create segments and reports.

• Props are used to track specific actions on a page, such as clicks or video views.

• eVars can be set to expire after a certain amount of time or after a specific event, while props...read more

There are four types of segments that can be made in Adobe Analytics.

• The four types of segments are: Hit, Visit, Visitor, and Container.

• Hit segments are based on individual interactions with the website.

• Visit segments are based on a series of interactions within a single visit.

• Visitor segments are based on the behavior of a single user across multiple visits.

• Container segments are groups of other segments that can be c...read more