Accely Digital Marketing Executive Interview Questions, Process, and Tips

Href Lang tag is an HTML attribute that tells search engines which language is used on a specific page.

• Href Lang tag helps search engines understand the language and regional targeting of a webpage.

• It is used to avoid duplicate content issues for pages with similar content in different languages.

• It is important for international SEO and helps in improving search engine rankings.

• Example:

• Ans. 

  Sitemap and robots.txt are important files for website optimization and search engine crawling.

  • Sitemap is an XML file that lists all the pages on a website and helps search engines to crawl and index them.

  • Robots.txt is a text file that tells search engine crawlers which pages or sections of a website should not be crawled or indexed.

  • Sitemap helps to improve website visibility and search engine rankings.

  • Robots.txt helps...read more

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HTML sitemap is for users to navigate a website, while XML sitemap is for search engines to crawl and index the site.

• HTML sitemap is designed for human users to easily navigate a website by providing a structured list of links.

• XML sitemap is specifically created for search engines to crawl and index the website's pages, helping with SEO.

• HTML sitemap is typically visible and accessible to website visitors, often linked ...read more

Yes, it is recommended to add sitemap in robots.txt for better crawling and indexing of website.

• Sitemap helps search engines to understand the structure of website

• Robots.txt file tells search engines which pages to crawl and which not to

• Adding sitemap in robots.txt helps search engines to easily find and crawl all pages

• Example: Sitemap: https://www.example.com/sitemap.xml

• Example: User-agent: * Disallow: /admin/ Sitemap

DA, DR, Trust flow and Citation flow are metrics used to measure the authority and credibility of a website.

• DA (Domain Authority) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

• DR (Domain Rating) is a metric developed by Ahrefs that measures the strength of a website's backlink profile.

• Trust flow is a metric developed by Majestic that measures the quality o...read more

Sessions, pageviews, and bounce rate are important metrics in web analytics.

• Sessions refer to the number of visits to a website within a specific time period.

• Pageviews refer to the number of pages viewed by visitors during a session.

• Bounce rate is the percentage of visitors who leave a website after viewing only one page.

• A high bounce rate may indicate that the website is not engaging or relevant to the visitor.

• These m...read more

LCP stands for Largest Contentful Paint. Main factors affecting website speed are server response time, render-blocking resources, and image optimization.

• LCP is a metric that measures loading performance. It marks the point in the page load timeline when the main content has loaded.

• Server response time is the time it takes for the server to respond to a request. A slow server can significantly affect website speed.

• Rend...read more