Digital Hikes Digital Marketing Executive Interview Questions, Process, and Tips

SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility and ranking on search engine results pages.

• On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

• Off-page SEO involves improving the website's authority and popularity by acquiring backlinks from other websites.

• On-page SEO includes optimizing page ...read more

On-page SEO refers to optimizing website content and HTML source code, while off-page SEO involves building backlinks and social media marketing.

• On-page SEO includes optimizing title tags, meta descriptions, header tags, and content.

• Off-page SEO includes link building, social media marketing, and influencer outreach.

• Both on-page and off-page SEO are important for improving search engine rankings and driving traffic to ...read more

Backlinks are links from one website to another. They are important for SEO as they signal to search engines that other sites consider your content valuable.

• Backlinks are also known as inbound links or incoming links.

• They are a key factor in determining a website's ranking in search engine results pages.

• The quality and quantity of backlinks are important, as well as the relevance of the linking site to the content bein...read more

Do follow links pass link juice and improve search engine rankings, while no follow links do not.

• Do follow links allow search engines to follow and pass link equity to the linked page.

• No follow links instruct search engines not to follow or pass any link equity.

• Do follow links are typically used for editorial or organic links.

• No follow links are commonly used for paid links, user-generated content, or to prevent spam.

• D...read more

A keyword is a word or phrase that describes the content of a web page and is used by search engines to match with user queries.

• Keywords are used in SEO to optimize web pages for search engines.

• They help search engines understand the content of a web page.

• Keywords can be short-tail (one or two words) or long-tail (three or more words).

• Examples of keywords include 'digital marketing', 'SEO tips', and 'best social media

A domain is a unique name that identifies a website on the internet.

• A domain name consists of two parts: the top-level domain (TLD) and the second-level domain (SLD).

• Examples of TLDs include .com, .org, .net, .edu, and .gov.

• Examples of SLDs include google, facebook, amazon, etc.

• Domains are registered with domain registrars and must be renewed periodically.

• Domains can be used for websites, email addresses, and other onl