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SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility and ranking on search engine results pages.
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
Off-page SEO involves improving the website's authority and popularity by acquiring backlinks from other websites.
On-page SEO includes optimizing page ...
On-page SEO refers to optimizing website content and HTML source code, while off-page SEO involves building backlinks and social media marketing.
On-page SEO includes optimizing title tags, meta descriptions, header tags, and content.
Off-page SEO includes link building, social media marketing, and influencer outreach.
Both on-page and off-page SEO are important for improving search engine rankings and driving traffic to ...
Backlinks are links from one website to another. They are important for SEO as they signal to search engines that other sites consider your content valuable.
Backlinks are also known as inbound links or incoming links.
They are a key factor in determining a website's ranking in search engine results pages.
The quality and quantity of backlinks are important, as well as the relevance of the linking site to the content bein...
Do follow links pass link juice and improve search engine rankings, while no follow links do not.
Do follow links allow search engines to follow and pass link equity to the linked page.
No follow links instruct search engines not to follow or pass any link equity.
Do follow links are typically used for editorial or organic links.
No follow links are commonly used for paid links, user-generated content, or to prevent spam.
D...
A keyword is a word or phrase that describes the content of a web page and is used by search engines to match with user queries.
Keywords are used in SEO to optimize web pages for search engines.
They help search engines understand the content of a web page.
Keywords can be short-tail (one or two words) or long-tail (three or more words).
Examples of keywords include 'digital marketing', 'SEO tips', and 'best social media
A domain is a unique name that identifies a website on the internet.
A domain name consists of two parts: the top-level domain (TLD) and the second-level domain (SLD).
Examples of TLDs include .com, .org, .net, .edu, and .gov.
Examples of SLDs include google, facebook, amazon, etc.
Domains are registered with domain registrars and must be renewed periodically.
Domains can be used for websites, email addresses, and other onl
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I applied via LinkedIn and was interviewed before May 2020. There was 1 interview round.
I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
posted on 4 Aug 2022
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
I applied via Walk-in
Regarding digital marketing.
Key aspects of digital marketing include SEO, social media, content marketing, email marketing, and analytics.
Search Engine Optimization (SEO) to improve website visibility on search engines
Social Media Marketing to engage with target audience on platforms like Facebook, Instagram, Twitter
Content Marketing to create valuable and relevant content for audience
Email Marketing to reach out to potential customers through pe...
I am responsible for developing and implementing digital marketing strategies to drive online traffic and engagement.
Developing and implementing digital marketing strategies
Driving online traffic and engagement
Analyzing data and performance metrics
Managing social media platforms and campaigns
My salary expectations are in line with industry standards and based on my experience and skills.
Research industry standards for Digital Marketing Executive salaries
Consider my experience and skills when determining salary expectations
Be open to negotiation based on the overall compensation package offered
Some consequences in digital marketing include increased competition, changing algorithms, and ad fatigue.
Increased competition leading to higher costs for advertising
Changing algorithms affecting organic reach and visibility
Ad fatigue among target audience resulting in lower engagement
Difficulty in measuring ROI accurately due to attribution challenges
I would approach handling technical problems by first identifying the root cause, researching possible solutions, and implementing the most effective one.
Identify the specific technical problem and its impact on digital marketing efforts
Research possible solutions by consulting with team members, online resources, or industry experts
Implement the most effective solution, testing it thoroughly before fully implementing ...
I appeared for an interview in Aug 2022.
I have a strong background in digital marketing and a proven track record of driving successful campaigns. I am confident in my abilities and am looking for a competitive salary that reflects my experience and skills.
I have X years of experience in digital marketing
I have successfully managed campaigns for X clients
I have expertise in SEO, SEM, social media marketing, and analytics
I have achieved X% increase in website...
I applied via Recruitment Consulltant and was interviewed before Apr 2022. There were 4 interview rounds.
Digital marketing related and any topic can be picked
Industry based scenarios given to analyze and solve problems
SEO Executive
23
salaries
| ₹1.7 L/yr - ₹3 L/yr |
Digital Marketing Executive
4
salaries
| ₹2 L/yr - ₹2.5 L/yr |
Digital Marketer
3
salaries
| ₹1 L/yr - ₹1.2 L/yr |
TCS
Accenture
Wipro
Cognizant