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Aptuz Technology Solutions Digital Marketing Executive Interview Questions and Answers
Aptuz Technology Solutions Digital Marketing Executive Interview Experiences
1 interview found
Anonymous
Selected
I applied via Job Portal and was interviewed in Apr 2023. There were 4 interview rounds.
AMCAT Test, on the topic Digital marketing
(3 Questions)
- Q1. What are the metrics that you consider for an Email Campaign
- Ans.
Metrics for Email Campaign include open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.
Open rate: percentage of recipients who opened the email
Click-through rate: percentage of recipients who clicked on a link in the email
Conversion rate: percentage of recipients who completed a desired action after clicking on a link
Bounce rate: percentage of emails that were not delivered successfully to...
- Q2. What is the difference between inbound and outbound marketing?
- Ans.
Inbound marketing focuses on attracting customers through relevant and helpful content, while outbound marketing involves reaching out to potential customers through traditional advertising methods.
Inbound marketing is permission-based, where customers come to you voluntarily
Outbound marketing is interruption-based, where you reach out to customers whether they want to hear from you or not
Examples of inbound marketing ...
- Q3. What is the approach that you first consider if a business marketing is handed over to you?
- Ans.
I would first conduct a thorough analysis of the business, its target audience, competitors, and current marketing strategies.
Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
Define clear marketing objectives and goals
Develop a comprehensive marketing strategy that aligns with the business goals
Identify the target audience and their preferences
Analyze competitors' strategies and posi...
(3 Questions)
- Q1. What is your reason for leaving your previous organization?
- Q2. What is your current CTC and how much are you expecting?
- Q3. Why do you think that you are fit for the expected CTC?
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