Diageo Graduate Apprentice Trainee Interview Questions and Answers

Q1. You have knowledge about liquor industry?
Ans. 
Yes, I have knowledge about the liquor industry.
• I have worked in the liquor industry for 5 years.

• I am familiar with different types of liquor and their production processes.

• I have experience in sales and marketing of liquor products.

• I keep myself updated with the latest trends and regulations in the industry.

• For example, I have knowledge about the recent increase in demand for craft beer and the impact of COVID-19 on l
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Q2. What is market share
Ans. 
Market share refers to the percentage of total sales in a particular market that is held by a company or product.
• Market share is a measure of a company's competitiveness in a particular market.

• It is calculated by dividing a company's sales by the total sales in the market and multiplying by 100.

• For example, if a company has sales of $10 million in a market with total sales of $100 million, its market share would be 10%...read more
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Q3. What to do for new product lunching
Ans. 
For a successful new product launch, it's important to plan and execute a comprehensive marketing strategy.
• Conduct market research to identify target audience and their needs

• Develop a unique value proposition and messaging that resonates with the target audience

• Create a multi-channel marketing plan that includes social media, email marketing, advertising, and PR

• Offer promotions or incentives to encourage early adoption...read more
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Q4. Tell about your self
Ans. 
Experienced Sales Executive with a proven track record in exceeding sales targets and building strong client relationships.
• 10+ years of experience in sales, with a focus on B2B sales

• Consistently achieved or exceeded sales targets by 20% or more

• Developed and maintained strong relationships with key clients, resulting in repeat business and referrals

• Implemented effective sales strategies and tactics to penetrate new mark...read more
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Q5. How to calculate industry
Ans. 
Industry calculation involves analyzing market trends, competition, and consumer behavior to determine potential sales and revenue.
• Research market trends and analyze competition

• Identify target audience and their behavior

• Estimate potential sales and revenue based on gathered data

• Consider external factors such as economic conditions and government regulations

• Use tools such as SWOT analysis and market research surveys

• Exam...read more
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Q1. Tell me about yourself.
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Q1. Tell me about yourself.
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Q2. What has worked so far and how
Ans. 
Building strong relationships with clients and providing exceptional customer service.
• Developing a personalized approach to sales based on understanding the needs and preferences of each client.

• Regularly following up with clients to ensure their satisfaction and address any concerns.

• Offering customized solutions and demonstrating the value of products or services.

• Building a network of referrals through positive word-of...read more
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Q3. What do you do to grow
Ans. 
To grow as a Sales Executive, I focus on continuous learning, building strong relationships, and adapting to market trends.
• Continuously educate myself on industry trends, new products, and sales techniques

• Build and maintain strong relationships with clients, colleagues, and industry professionals

• Adapt my sales strategies to align with changing market trends and customer needs

• Regularly analyze sales data and performance...read more
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Q4. Display first, extra really, good relation is very important to grow
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Q1. Salary expectation
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Q1. Strong Basics important
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Q2. FA sale journal entry, PFBD entry and other basic
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Basic Aptitude Test for 30 min

2 Coding question from easy to mid difficulty. Time Given - 30 min. Topics can be array, String , stack, queue, and bit manipulation.

Group discussion on 'Electric Vehicles on Indian Roads'

Q1. What do you know about Power Platform?
Ans. 
Power Platform is a collection of Microsoft tools that enable users to build business solutions without extensive coding.
• Power Platform consists of Power Apps, Power Automate, Power BI, and Power Virtual Agents.

• Power Apps allows users to create custom apps using a visual interface.

• Power Automate enables users to automate workflows and integrate different systems and services.

• Power BI is a business analytics tool that p...read more
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Q2. What is the difference between DAX and Power Query?
Ans. 
DAX is a formula language used in Power BI and Power Pivot for data analysis and calculations. Power Query is a data transformation and shaping tool.
• DAX is used for creating custom calculations and measures in Power BI and Power Pivot.

• Power Query is used for importing, transforming, and cleaning data from various sources.

• DAX is a formula language similar to Excel formulas, but with additional functions and capabilities...read more
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Q3. How to obtain a sync between Dataverse and SQL database to show real time updates?
Ans. 
To obtain a sync between Dataverse and SQL database for real-time updates, you can use change tracking, triggers, or a data integration platform.
• Enable change tracking in the SQL database to track modifications

• Create triggers in the SQL database to capture changes and update Dataverse

• Utilize a data integration platform like Azure Data Factory or SSIS to synchronize data in real-time

• Implement a custom solution using API...read more
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