Diageo Graduate Apprentice Trainee Interview Questions and Answers

Yes, I have knowledge about the liquor industry.

• I have worked in the liquor industry for 5 years.

• I am familiar with different types of liquor and their production processes.

• I have experience in sales and marketing of liquor products.

• I keep myself updated with the latest trends and regulations in the industry.

• For example, I have knowledge about the recent increase in demand for craft beer and the impact of COVID-19 on l

Market share refers to the percentage of total sales in a particular market that is held by a company or product.

• Market share is a measure of a company's competitiveness in a particular market.

• It is calculated by dividing a company's sales by the total sales in the market and multiplying by 100.

• For example, if a company has sales of $10 million in a market with total sales of $100 million, its market share would be 10%...read more

For a successful new product launch, it's important to plan and execute a comprehensive marketing strategy.

• Conduct market research to identify target audience and their needs

• Develop a unique value proposition and messaging that resonates with the target audience

• Create a multi-channel marketing plan that includes social media, email marketing, advertising, and PR

• Offer promotions or incentives to encourage early adoption...read more

Experienced Sales Executive with a proven track record in exceeding sales targets and building strong client relationships.

• 10+ years of experience in sales, with a focus on B2B sales

• Consistently achieved or exceeded sales targets by 20% or more

• Developed and maintained strong relationships with key clients, resulting in repeat business and referrals

• Implemented effective sales strategies and tactics to penetrate new mark...read more

Industry calculation involves analyzing market trends, competition, and consumer behavior to determine potential sales and revenue.

• Research market trends and analyze competition

• Identify target audience and their behavior

• Estimate potential sales and revenue based on gathered data

• Consider external factors such as economic conditions and government regulations

• Use tools such as SWOT analysis and market research surveys

• Exam...read more

Experienced sales executive with a proven track record in exceeding targets and building strong client relationships.

• 10+ years of experience in sales, with a focus on B2B sales

• Consistently achieved or exceeded sales targets by 20% or more

• Developed and maintained strong relationships with key clients, resulting in repeat business and referrals

• Expertise in consultative selling and solution-based approach

• Proficient in CRM...read more

Building strong relationships with clients and providing exceptional customer service.

• Developing a personalized approach to sales based on understanding the needs and preferences of each client.

• Regularly following up with clients to ensure their satisfaction and address any concerns.

• Offering customized solutions and demonstrating the value of products or services.

• Building a network of referrals through positive word-of...read more

To grow as a Sales Executive, I focus on continuous learning, building strong relationships, and adapting to market trends.

• Continuously educate myself on industry trends, new products, and sales techniques

• Build and maintain strong relationships with clients, colleagues, and industry professionals

• Adapt my sales strategies to align with changing market trends and customer needs

• Regularly analyze sales data and performance...read more

DCS manufactures industrial control systems for various industries.

• DCS stands for Distributed Control System

• DCS are used in industries such as oil and gas, power generation, and manufacturing

• Examples of DCS manufacturers include Honeywell, Siemens, and Emerson