Deltax Business Operations Analyst Interview Questions and Answers

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Topic - traditional marketing vs digital marketing
We'll structured, well conducted followed by an in person aptitude test

Q1. What do you know about digital marketing?
Ans. 
Digital marketing involves promoting products or services through online channels to reach a target audience.
• Digital marketing includes strategies such as social media marketing, email marketing, search engine optimization (SEO), and pay-per-click advertising.

• It focuses on creating engaging content, building brand awareness, and driving traffic to websites or online platforms.

• Digital marketing analytics help track and ...read more
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Q2. Reasoning based puzzles
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Q3. Case study based- design a marketing strategy for a xyz brand.
Ans. 
Develop a marketing strategy for xyz brand.
• Conduct market research to identify target audience and competitors.

• Create a unique selling proposition to differentiate the brand from competitors.

• Utilize social media platforms for targeted advertising and engagement.

• Collaborate with influencers or brand ambassadors to increase brand visibility.

• Offer promotions or discounts to attract new customers and retain existing ones.
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Q4. Quantitative aptitude- 2 digit multiplication (mind math), odd one out, AP GP questions
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It was a simple round

Q1. Basic questions on analytics
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Q2. CPM, costs, skills
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I interviewed for DeltaX in Feb 2024. The first round was for aptitude test. some tricky math, logical and easy english questions.

The role was for business operations analyst.