Crevolve Infosoft Interview Questions, Process, and Tips

Pay per click (PPC) is an online advertising model where advertisers pay each time a user clicks on one of their ads.

• PPC is a way to drive traffic to a website by paying for each click on an ad

• Advertisers bid on keywords relevant to their target audience

• PPC ads can appear on search engines, social media platforms, and other websites

• PPC campaigns can be highly targeted and offer detailed analytics to measure success

• Exam...read more

Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine and other websites.

• Google Ads is a pay-per-click (PPC) advertising platform

• Campaigns can be set up to target specific keywords, locations, demographics, and devices

• Ads can be created in various formats including text, image, video, and shopping ads

• Google Ads also offers tools for tr...read more

Social media marketing is the process of promoting products or services through social media platforms.

• It involves creating and sharing content on social media platforms to engage with the target audience.

• It helps in building brand awareness, increasing website traffic, and generating leads.

• Examples include running social media ads, creating social media campaigns, and influencer marketing.

• It requires a deep understand...read more

Social media marketing involves creating and sharing content on social media platforms to achieve marketing and branding goals.

• Identify target audience and choose appropriate social media platforms

• Create engaging content that resonates with the audience

• Use hashtags and keywords to increase visibility

• Engage with followers and respond to comments and messages

• Analyze metrics and adjust strategy accordingly