Coolberg Beverages Institutional Sales Interview Questions and Answers

To sell soft drink disguised as non-alcoholic beer, emphasize the taste, health benefits, and social acceptance.

• Highlight the refreshing taste and variety of flavors available.

• Emphasize the health benefits such as low sugar content and natural ingredients.

• Position it as a socially acceptable alternative for those who don't consume alcohol.

• Create marketing campaigns showcasing the drink being enjoyed in social settings.

• ...read more

Non-alcoholic malt beer is priced high due to the cost of production and marketing.

• The production process for non-alcoholic malt beer is more complex than regular beer.

• The cost of raw materials used in production is higher.

• Marketing and advertising costs are also high due to the niche market.

• Non-alcoholic malt beer is often marketed as a healthier alternative to regular beer.

• The demand for non-alcoholic malt beer is in...read more