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I applied via Naukri.com and was interviewed in Oct 2023. There were 3 interview rounds.
Budget allocation involves distributing funds across various marketing channels based on goals and performance.
Allocate budget based on goals and target audience
Consider past performance data to determine which channels are most effective
Adjust budget allocation as needed throughout the campaign
Example: Allocate more budget to social media ads if they are driving the most conversions
To set up a search campaign in Google Ads, you need to create a new campaign, select search as the campaign type, set your budget and targeting options, create ad groups, and write compelling ad copy.
Create a new campaign in Google Ads
Select 'Search' as the campaign type
Set your budget and targeting options
Create ad groups based on keywords and themes
Write compelling ad copy that includes relevant keywords
Monitor and o
I will analyze metrics such as website traffic, conversion rates, click-through rates, social media engagement, and ROI.
Website traffic: Analyzing the number of visitors to the website and where they are coming from.
Conversion rates: Tracking the percentage of visitors who take a desired action, such as making a purchase or filling out a form.
Click-through rates: Monitoring the percentage of people who click on a link ...
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Case studies to be written in detail
Adobe digital marketing capabilities, AEP knowledge, and website scaling for multi-locale/country
Adobe digital marketing capabilities include AEP knowledge for personalized marketing
We build websites for scale by using a CMS with multi-language and multi-country support
Themes are externalized to allow for easy updates and maintenance
We keep fewer components by using a modular design approach
Examples of CMS platforms fo...
I applied via LinkedIn and was interviewed in Dec 2022. There were 2 interview rounds.
I applied via Naukri.com and was interviewed in Jun 2022. There were 2 interview rounds.
Reasoningand anything current affairs
Handling deadlines requires effective time management, prioritization, and communication.
Break down tasks into smaller, manageable chunks
Use tools like calendars and project management software to track deadlines
Prioritize tasks based on urgency and importance
Set realistic deadlines and communicate any potential delays in advance
Delegate tasks when necessary to meet deadlines
Regularly review progress and adjust timelin
I applied via Job Fair and was interviewed in Mar 2024. There was 1 interview round.
I applied via Company Website and was interviewed in Jul 2024. There were 2 interview rounds.
Providing the assignment
Rules, attitude, behaviour, fluent English
Logical Reasoning questions
Group discussion with hr
Software Engineer
4
salaries
| ₹3.6 L/yr - ₹9.5 L/yr |
Software Developer
4
salaries
| ₹5 L/yr - ₹14.5 L/yr |
TCS
Infosys
Wipro
HCLTech