Altumind Digital Marketing Manager Interview Questions and Answers

Budget allocation involves distributing funds across various marketing channels based on goals and performance.

• Allocate budget based on goals and target audience

• Consider past performance data to determine which channels are most effective

• Adjust budget allocation as needed throughout the campaign

• Example: Allocate more budget to social media ads if they are driving the most conversions

To set up a search campaign in Google Ads, you need to create a new campaign, select search as the campaign type, set your budget and targeting options, create ad groups, and write compelling ad copy.

• Create a new campaign in Google Ads

• Select 'Search' as the campaign type

• Set your budget and targeting options

• Create ad groups based on keywords and themes

• Write compelling ad copy that includes relevant keywords

• Monitor and o

I will analyze metrics such as website traffic, conversion rates, click-through rates, social media engagement, and ROI.

• Website traffic: Analyzing the number of visitors to the website and where they are coming from.

• Conversion rates: Tracking the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

• Click-through rates: Monitoring the percentage of people who click on a link ...read more