AgilePoint Marketing Specialist Interview Questions and Answers for Experienced

Adobe digital marketing capabilities, AEP knowledge, and website scaling for multi-locale/country

• Adobe digital marketing capabilities include AEP knowledge for personalized marketing

• We build websites for scale by using a CMS with multi-language and multi-country support

• Themes are externalized to allow for easy updates and maintenance

• We keep fewer components by using a modular design approach

• Examples of CMS platforms fo...read more

Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.

• It helps in understanding the effectiveness of different marketing channels.

• It helps in optimizing marketing campaigns by identifying the most effective channels.

• There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.

• For ...read more

There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.

• Custom audiences are created by uploading a list of existing customers or website visitors.

• Lookalike audiences are created based on the characteristics of an existing custom audience.

• Saved audiences are created by selecting specific demographics, interests, and behaviors.

• Other types of audiences in...read more

To make good progress, set clear goals, track your progress, learn from failures, and stay motivated.

• Set specific and measurable goals

• Break down goals into smaller tasks

• Track progress regularly

• Celebrate small wins

• Learn from failures and adjust strategies

• Stay motivated by finding inspiration and support