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Aditya Birla Fashion and Retail

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Flipkart Interview Questions and Answers

Updated 11 Jun 2024

Q1. Full option not available in floor. how to improve sales?

Ans.

To improve sales when full option is not available on the floor, focus on upselling, cross-selling, promoting alternative options, and offering discounts.

  • Focus on upselling by highlighting the benefits of higher-end options

  • Cross-sell complementary products to increase the overall purchase value

  • Promote alternative options that are similar to the full option but may have additional features or benefits

  • Offer discounts or promotions to incentivize customers to make a purchase des...read more

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Q2. How to improve baskate size

Ans.

To improve basket size, focus on optimizing product placement, offering promotions, and enhancing customer experience.

  • Optimize product placement to highlight high-margin items

  • Offer promotions such as buy one get one free or discounts on bulk purchases

  • Enhance customer experience by providing excellent customer service and creating a welcoming atmosphere in the store

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Q3. Mention 5 things you noticed in Pantaloons store

Ans.

The 5 things noticed in Pantaloons store were: organized layout, variety of products, helpful staff, attractive displays, and cleanliness.

  • Organized layout - aisles were clearly marked and easy to navigate

  • Variety of products - clothing, accessories, and footwear for men, women, and children

  • Helpful staff - employees were readily available to assist customers

  • Attractive displays - merchandise was displayed creatively to attract customers

  • Cleanliness - store was well-maintained and...read more

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Q4. Mention the contribution of men's department.

Ans.

The men's department contributes to overall sales by offering a wide range of clothing and accessories tailored to men's fashion preferences.

  • Men's department caters to a specific demographic, increasing customer base

  • Offers a variety of clothing styles, from casual to formal wear

  • Includes accessories such as belts, ties, and wallets

  • Collaborates with popular men's brands to attract customers

  • Provides personalized styling services for special occasions

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Q5. How the sales improve

Ans.

Sales can improve through effective marketing strategies, customer relationship management, employee training, and product innovation.

  • Implement targeted marketing campaigns to reach potential customers

  • Focus on building strong relationships with existing customers to encourage repeat business

  • Provide regular training for sales staff to improve their skills and knowledge

  • Continuously innovate and improve products to meet changing customer needs and preferences

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Q6. Explain the product feel design

Ans.

Product feel design refers to the tactile experience and emotional response evoked by interacting with a product.

  • Product feel design encompasses the physical texture, weight, shape, and materials used in a product.

  • It aims to create a positive user experience through sensory feedback.

  • For example, a smartphone with a sleek metal finish and smooth glass screen may evoke a premium feel design.

  • Consideration of ergonomics and usability is crucial in product feel design.

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Q7. How to improve sales

Ans.

To improve sales, focus on customer experience, train staff, analyze data, and implement targeted marketing strategies.

  • Enhance customer experience through personalized service and efficient checkout process

  • Provide staff with regular training on product knowledge and sales techniques

  • Analyze sales data to identify trends, customer preferences, and areas for improvement

  • Implement targeted marketing strategies such as promotions, discounts, and loyalty programs

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Q8. How can achieve the target

Ans.

Achieve the target by setting clear goals, creating a strategic plan, monitoring progress, and making necessary adjustments.

  • Set specific, measurable, achievable, relevant, and time-bound goals

  • Develop a strategic plan outlining steps to reach the target

  • Regularly monitor progress and performance

  • Make adjustments as needed to stay on track

  • Motivate and support team members to reach the target

  • Celebrate milestones and successes along the way

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Q9. Kra and kpis of last role

Ans.

Implemented KRA and KPIs focused on sales targets, customer satisfaction, and team performance.

  • Developed KPIs to measure individual sales performance and set targets accordingly.

  • Monitored customer feedback and satisfaction scores to improve service quality.

  • Implemented team KRA to enhance collaboration and productivity.

  • Regularly reviewed and adjusted KPIs based on performance data.

  • Achieved 10% increase in sales revenue and 95% customer satisfaction rating.

  • Reduced team turnover...read more

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