National Institute of Industrial Engineering (NITIE)
Your seniors at National Institute of Industrial Engineering (NITIE) helped you with their notes. Now they're helping you with their placement interview questions. 🙏
National Institute of Industrial Engineering (NITIE)
Your seniors at National Institute of Industrial Engineering (NITIE) helped you with their notes. Now they're helping you with their placement interview questions. 🙏
I applied via Campus Placement
Round 2 - 25 mins
Round began with a general introduction and my reasons to pursue a career in consulting, and specifically in PwC US Advisory. After a casual discussion of 5 mins. the interviewer began the case.
A medical instruments company is losing market share drastically since last financial year.
[Please note that I stands for Interviewer and C stands for Candidate]
C: I did my basic check for details with the interviewer regarding the following possibilities:
• Discontinuation of a product line by the client.
• Regulatory issues stopping sales of a popular brand of our client firm.
• Launch of new product line by any competitor that has eaten up our share.
• Decline in our sales due to quality issues (This turned out to be the reason).
(Hint: Try to relate a reason from previous work-ex and state it as one of the reasons, especially during summers recruiters frequently ask questions related to the candidate’s previous work-ex. This may not be the case always, but in my case the interviewer as asked me a case related to quality control.)
I: Yes, they have received multiple cases customer complaints of quantity mismatch in cartons and product damage in last 1 year. Take it forward now.
C: Okay, this seems like a problem at the packaging and packing station as final quantity check happens there and product damage happens due to 2 reasons: use of sub-standard packing material and not following the packing, loading and unloading SOPs. Let me ask about the packaging process at the client first for quantity mismatch issue, then I will discuss the packing material and finally SOPs.
I: They have recently switched their packaging station to automatic image based counting station, they have changed some supplier for packing material and the SOPs are unchanged.
C: Okay, so I see that they have a new supplier for packing material. Could you please tell me about the image-based counting system at packaging station? Was it bought after a proof of concept?
I: It’s a proven technology so management didn’t conduct any pilot or POC. Please give me possible reasons of the complaints based on the discussion so far.
C: Yes, so to begin with there could be issues with the new packaging station counting technology as image-based technologies need tremendous amount of data and supervised teaching for different product types and settings. So, they need to recheck that system. Coming to packing material change, they must again check the compliance of the packing material with their internal standards, involving a 3rd party testing agency for unbiased results.
SOPs are unchanged but we must see that loading and unloading SOPs are followed and re-training of workforce in that area might help.
I: What parameters do you need to check while switching materials?
C: Compliance of supplier with relevant standards, if possible we must see the same for the incoming material right from the source as part of supplier on-boarding or material change, compatibility of the material with our internal processes and SOPs as well as the product, reusability of the material if it falls in the multiple use category, material properties like weight, resistance to moisture, reactivity with respect to other materials we use, material durability in our environment and of-course total cost of buying and handling the material throughout the desired use.
I: Okay, what could be the most critical material for the client I mentioned?
C: Material used for the parts that are used for incision, insertion or similar processes involving subdermal contact.
I: What could be top KPIs for the client company’s QC department ?
C: General KPIs like : number of complaints/ units sold. This can be broken down to cases of process failure, material failure and deviation from SOPs to laser focus the efforts. I can think of only one at this point especially given the nature of the case.
I: Thank you, we are done here.
(Hint: The interviewer waived off the 3rd round for me based on this interaction, I feel she was liked the use of specific terms pertaining to industry of the client and quality control)
I applied via Campus Placement
Was asked to introduce and asked about my work experience.
The client produces and sells industrial valves and hoses mainly used in petroleum, petrochemical industries – four industries were mentioned. And they had four main products. They were a dominant player in Northern America. But they are trying to expand to Asian countries especially India and China. Client has come to us for advice.
[Please note that I stands for Interviewer and C stands for Candidate]
The interviewer read out the case to me. I took some notes and summarized. Stated the objective and asked if anything more needs to be explored.
I: What are the risks associated with expanding to these markets.
C: Can I concentrate on India?
I: Compare between India and China
(I compared the political and economic situations of both the countries. And, mentioned the technological and political risks. They did not seem satisfied.)
I: You missed a major factor.
(I couldn’t think of anything else.)
I: What all are the factors you would consider before deciding whether to expand to India.
C: The current demand for such products – total market size, level of competition and market shares, financial situation of the company, laws & regulations, economic situation etc.
I: What do you think the demand for any one of the product will be.
I selected one of the products and estimated the demand – This was a guesstimate and did well. The problem I faced here is that there was no structure to my case and at a certain point in time, I was all over the place. The discussion continued for further 5-10 mins where I tried to compare the Company, competition and customers to reach a conclusion.
I applied via Campus Placement
An Investment bank wants to automate some of its processes, what are the factors you will look at, and provide your recommendation whether they should proceed or not.
(This case is very similar to case - “To Automate or Not” from Darden Case Book 2018-2019).
(25 minutes)
Stated the qualitative factors (tried to be as MECE as possible), and was provided with data (no. of employees, revenue, total cost, people which will get fired etc.) to do the cost benefit analysis.
I applied via Campus Placement
First was CV based shortlist. Though, the criteria are not much clear, but consistency (in a positive way) in academics, and having a core background/work ex improves your chances of getting shortlisted.
It was a case interview which lasted for 30 minutes. The interview panel consisted of only one person. The first question was ‘tell me about yourself’. Later he jumped to my work-ex. I explained my responsibilities for a couple of minutes. But he again asked me to explain more. So, I continued for 2-3 minutes more. Then he asked me about my hobbies. He also showed interest in Placement Grid, a YouTube venture which I started in 2012.
He then asked me why consulting. This initial part was to more of a behavioral interview and he wanted me to be comfortable.
Then he started the case. The case was a profit/Loss case. There was no data involved. It discussed about a bicycle manufacturer in US whose profits are declining. This was the problem statement. He wanted me to identify the core issue and give some recommendations.
I took off a minute to formulate the framework. I started with some questions about the industry and how it is doing, new competitors in the market, the company’s market share, and the products it manufactures.
He answered all the questions. I segmented the product into three different categories- kids, teen and racing/tourer/sport. After probing into each segment, the teen segment was seeing a decline. I did a profit break up for this segment. And it turned out that fixed cost has increased, causing the decline in profits.
He then asked me to come up with some recommendations to offset the increased cost. He wanted me to think and give him multiple options to increase profits, either to decrease costs or increase revenues.
After this case, he asked me whether I have any question. I asked him about the knowledge transfer among teams.
I applied via Campus Placement
It started with the basic introduction and the interviewer gave me a mini case.
Uber wants to launch chopper service in Mumbai, should they do it and if yes, what should be the pricing strategy?
(20 minutes)
I confirmed the case by iterating the case back. I asked some preliminary questions such as if they are the first one to launch such a service, what is the range of their service. I listed the potential market barriers and clarified the operating model (Company owned chopper or leased one).
I asked him about the initial pricing to ascertain if this business would be economically viable and he provided me a figure.
Identifying the expenditure from this transport mode helped me in identifying the earnings of such customers. I concluded that consumers in that earning band would rather prefer having their own chopper and might not want to have an uber service.
A firm with retail store chain (with basically 2 set of products) wanted to increase their forecast accuracy.
(30 minutes)
They initially asked me about the causes of poor accuracy and then they provided me a list of 5 different technology providers for accuracy improvement. They had the initial investment, promised forecast accuracy, yearly charge and some more data. I was asked to recommend the best out of them.
I asked them what is the payback period the client is looking for.
I compared the expected increase in revenue due to the improved forecast and the cost of investment to identify the best solution. The process included some number crunching, so I made sure how I arrive to a particular figure by breaking them into smaller pieces and keeping them informed about each calculation.
This round tested me on my analytical, decision making, and communication skills.
I applied via Campus Placement
I applied via Campus Placement
Round started with interviewers introducing themselves followed by the question tell me about yourself. Next, there were a couple of CV Questions. After that, they straight away went to case.
A valve manufacturing company (safety valve) used primarily in Oil and Gas sector, a leader in North America wants to expand its presence in India. There were two questions:
1. What factors should it consider?
2. Estimate the size of Indian market.
3. Using the previous calculations, estimate the size of other safety devises as well.
[Please note that I stands for Interviewer and C stands for Candidate]
Not a very detailed case but relating to my mechanical back ground and work experience in core sector, I could relate it very well to the situation at hand. It was a case of market expansion.
C: I first summarized the case & then asked if there are any secondary objectives that we need to achieve.
I: No
C: I would understand the economy of the country first. Looking at the present scenario, India looks to me as the only bright spot in this gloomy global economic scenario. Other factors that I would take into considerations are macroeconomic stability recent government’s reforms like GST legislation, ease of doing business rankings improvement, government stability, Pro business approach. Etc.
I: Looked satisfied and said other things apart from Economy
C: Then I would consider the industry, the factors being:
• Performance of industry (trends),
• Market structure and number of players (both domestic and international if any) in the market and their market share,
• Ease of entry and exit,
• Public sector and private sector (public sector generally have a preference of MOUs with some government PSUs or MSMEs for purchasing while private sector is more focused on cost).
I: I want you to figure it out my market size. Tell me the way to do it.
C: There would be two major segments: existing industries and expansion of the existing ones. Existing would already have these safety devises in place, so my preferred area would be upcoming plants. But there would be continuous requirement of valves even in the existing ones because of the life of a valve -It’s a safety feature and needs to be replaced at certain places based on the hours of its use or duration of its installation, whichever being earlier. To this the interviewer smiled and said You seems to know a lot!
I: Lets now look at new plants. How would u do a market sizing for me?
C: (After analyzing the situation at hand) I would do some market research to find out the ratio of the price of these devices to the overall cost of the machinery. Different industries have different levels of safety consciousness and have according levels of quality of safety spares used. This ratio would help me to estimate the size of the expanding industry based on their investment value.
I: That’s good. Provided me with the amount of investment of companies. And the ratio.
C: Figured it out and said the size.
I: Using this. Find out the size of other products in my portfolio, and decide what should be my priority. A table was presented with the ratio and the investment value of different sectors.
C: Figured it out based on calculation and decided on the priority based on market size.
I: CAGR of 3 industries were given (investment value), Now would your answer be the same?
C: Simple percentage calculation to arrive at the values.
I applied via Campus Placement
Was asked to introduce and asked about my work experience.
Case - The client produces and sells industrial valves and hoses mainly used in petroleum, petrochemical industries – four industries were mentioned. And they had four main products. They were a dominant player in Northern America. But they are trying to expand to Asian countries especially India and China. Client has come to us for advice.
The interviewer read out the case to me. I took some notes and summarized. Stated the objective and asked if anything more needs to be explored.
I understood the case but I could not structure it. I could not find that initial opening to start cracking the case. I asked a few questions. They did not seem impressed. This went on for around 15 minutes. I couldn’t make any progress.
They asked me why I wanted to get into MBA without any work experience. (gave the prepared HR answer).
The interview ended at that point.
I applied via Campus Placement
I applied via Campus Placement
Duration - 30 mins
Round started with interviewer introducing himself followed by the question tell me about yourself. Next, he asked me to go through the CV.
I started with the roles and responsibilities held during my professional career, but he straight away went to the project that I had done in my college. Then he asked about my hobbies. This discussion lasted for 10 minutes and then a simple case was given to me.
Case: The interviewer wants to purchase a restaurant near IIT Bombay and he wanted to know the profits generated in a day to get a better understanding whether to go for the deal or not.
[Please note that I stands for Interviewer and C stands for Candidate]
C: I started with the summary of the case and stated the objective once again to be on the same page with the interviewer. Then I went on to tell him the approach to calculate the profit which was basically to first calculate the revenues and then the costs that would be associated.
I: Go on.
C: I would start with the capacity. Can you tell me the capacity of the restaurant?
I: Its three times the size of the room.
C: Ok. So, this room has one table and can accommodate two more. So, total capacity would be nine tables multiplied by 4 and rounding it off, say 40 people.
C: Then, I divided it into three meals of the day and then I started with calculating the revenues for lunch hours. If there would be 80% occupancy and then dividing the entire section into two: veg and non-veg. I suggested that let’s say there is a standard thali.
I: No, don’t go with the Thali system.
C: I then took the price for a standard veg and non-veg dish added with some roti’s. Calculated the price for the entire restaurant. Then, I mentioned that an average person would take a total of half an hour in the restaurant, then per that I calculated the revenue for the four lunch hours and then for the entire day.
I: Now what all things will you consider for costs.
C: I would consider the cost of raw materials, labor wages, maintenance costs per day and calculated a rough estimate by starting with the cost of raw materials. Then went on to add the wages of labor considering the cook and the waiter charges. Then I added maintenance costs.
I: Any other cost heads you would consider.
C: Yes, the electricity charges per day and the water bills can also be added.
I: Ok. That’s it. Thank You.
After this, the case finished. He asked me whether I had a question or not and then asked me to wait outside.
Overall a very smooth experience. I was a little nervous at the beginning but as the case proceeded I calmed down. He made me comfortable and guided along the case.