Say this is 2011. Mukesh Ambani is sitting here and says that he is thinking about starting a new mobile network with very fast internet speed and low prices. You need to estimate his market share.

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Started with the population of India. I said, we must figure out the number of smartphone users. Because Jio would only appeal to them. Classified to rural and urban. 70:30. Classified into age groups. <15 15-45 >45. Interviewer said, ignore <15. Took just the urban population, then classified both categories (15-45 and >45) according to income. Low-Mid-High. Estimated what portion of which group would have smart phones. I added all the percentages and said that with Jio’s features, these are all potential customers. Let’s assume the top 2 existing operators have 50% of the customers. Those might be a little hard to acquire but a huge part of the remaining will want to switch to Jio. Interviewer said OK. What about the rural population? I said the classifications would be same, but the percentages will be different. He seemed satisfied with it.

Say this is 2011. Mukesh Ambani is sitting here and says that he is thinking about starting a new mobile network with very fast internet speed and low prices. You need to estimate his market share.

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