Your client wants to enter the after sales service market for passenger cars – 1. How would you segment the customer base? How can you use it to target your services? 2. Examine the cost structure of your client. How can he use it differentiate it against a single brand dealer supported service?

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Segmenting customer base and differentiating cost structure for after sales service market entry

Segment customer base based on demographics, usage patterns, and brand preferences
Target services based on customer needs and preferences
Differentiate cost structure by offering competitive pricing, bundled services, and loyalty programs
Offer value-added services such as extended warranties, maintenance packages, and roadside assistance
Leverage technology to improve service delivery and customer experience
Partner with third-party service providers to expand service offerings and reach
Provide personalized and timely communication to customers to build loyalty and trust

Your client wants to enter the after sales service market for passenger cars – 1. How would you segment the customer base? How can you use it to target your services? 2. Examine the cost structure of your client. How can he use it differentiate it against a single brand dealer supported service?

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