Product Executive
50+ Product Executive Interview Questions and Answers
Q1. What do you know about sales trends?
Sales trends refer to the patterns and changes in sales performance over a specific period of time.
Sales trends can be influenced by various factors such as economic conditions, consumer behavior, and industry competition.
They can be analyzed by examining sales data, market research, and customer feedback.
Sales trends can be categorized as upward, downward, or stable based on the direction of sales growth or decline.
For example, a sales trend may show an increase in online pu...read more
Q2. What Marketing you have learnt in 3 months time period
I have learned the importance of target audience, market research, and creating a strong brand image.
Identifying target audience through demographics and psychographics
Conducting market research to understand consumer behavior and preferences
Creating a strong brand image through consistent messaging and visual identity
Utilizing various marketing channels such as social media, email marketing, and content marketing
Measuring and analyzing marketing metrics to optimize campaigns
Product Executive Interview Questions and Answers for Freshers
Q3. Marketing industry and rural community colleges how to build up our future growths
To build future growth in rural community colleges, marketing strategies must be tailored to address the unique needs and challenges of these institutions.
Develop targeted marketing campaigns that highlight the benefits of attending rural community colleges, such as smaller class sizes, personalized attention, and lower tuition costs.
Collaborate with local businesses and community organizations to create partnerships that can provide resources, internships, and job opportunit...read more
Q4. What is difference between Marketing and Strategy?
Marketing is the process of promoting and selling products or services, while strategy is the plan of action to achieve business goals.
Marketing focuses on the customer and their needs, while strategy focuses on the company's goals and objectives.
Marketing is more tactical and short-term, while strategy is more long-term and holistic.
Marketing involves creating and executing campaigns to reach target audiences, while strategy involves analyzing market trends and competition t...read more
Q5. How to make future decisions about life achieve growth
To make future decisions about life achieve growth, one must set clear goals, seek feedback, learn from failures, and adapt to change.
Set clear goals to provide direction and motivation
Seek feedback from mentors, peers, and experts to gain different perspectives
Learn from failures by analyzing mistakes and making adjustments
Adapt to change by being open-minded and flexible in decision-making
Continuously educate yourself and stay updated on industry trends
Q6. How do you measure the success of any of the marketing campaign or initiative
The success of a marketing campaign can be measured through various key performance indicators (KPIs) such as ROI, conversion rates, engagement metrics, and customer acquisition costs.
Track ROI to determine the financial impact of the campaign
Monitor conversion rates to see how many leads or prospects turned into customers
Analyze engagement metrics like click-through rates, open rates, and social media interactions
Calculate customer acquisition costs to understand the expense...read more
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Q7. Tell me which company equipment are you using for drug mfg
We use state-of-the-art equipment from industry-leading companies like Thermo Fisher Scientific and GE Healthcare for drug manufacturing.
Thermo Fisher Scientific equipment is used for various processes such as chromatography and spectrophotometry.
GE Healthcare provides equipment for bioprocessing and cell culture applications.
Other companies like Sartorius and MilliporeSigma also supply equipment for drug manufacturing.
Q8. How handling manpower to achive daily production goal .
Manpower can be effectively managed by setting clear goals, providing proper training, offering incentives, and fostering a positive work environment.
Set clear production goals for each day to provide direction for the team.
Provide proper training to ensure that employees have the necessary skills to meet production targets.
Offer incentives such as bonuses or rewards for achieving or exceeding daily production goals.
Foster a positive work environment by promoting teamwork, co...read more
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Q9. What is the flow of brand plan?
Brand plan flow involves market research, target audience identification, setting objectives, developing strategies, implementing tactics, and measuring results.
Conduct market research to identify target audience and their needs
Set objectives and goals for the brand plan
Develop strategies to achieve the objectives
Implement tactics such as advertising, promotions, and events
Measure the results and adjust the plan accordingly
Q10. Customised Assessment tool by Meril is used which MCQ type
Meril's Customised Assessment tool uses MCQ type questions for evaluation.
Meril's Customised Assessment tool utilizes multiple choice questions for assessment
MCQ type questions allow for efficient evaluation of knowledge and understanding
Examples of MCQ type questions include 'Which of the following is not a primary color?'
Q11. Did you have any outstanding loan from Shriram Finance?
NO
I do not have any outstanding loan from Shriram Finance.
I have never taken a loan from Shriram Finance.
No, I do not have any financial obligations with Shriram Finance.
Q12. What is Nutrition and Nutrients? Explain digestive system? What is PEN & EN? How you will launch a product, what parameters you will use?
Nutrition is the study of how food affects the body. Nutrients are the substances found in food that provide energy and support growth.
The digestive system is a group of organs that work together to break down food into smaller molecules that can be absorbed into the bloodstream.
PEN stands for Parenteral and Enteral Nutrition, which are methods of delivering nutrients to the body.
EN stands for Enteral Nutrition, which involves delivering nutrients directly to the digestive sy...read more
Q13. How different is Medical device sales compared to pharmaceutical sales
Medical device sales involves selling physical products like equipment and devices, while pharmaceutical sales involves selling medications and drugs.
Medical device sales require knowledge of technical specifications and usage of equipment
Pharmaceutical sales involve understanding drug interactions and side effects
Medical device sales often involve longer sales cycles due to higher costs and regulatory requirements
Pharmaceutical sales may require building relationships with h...read more
Q14. What is required parameter to maintain area for drug mfg
The required parameter to maintain area for drug manufacturing is cleanliness and sterility.
Cleanliness of the manufacturing area is crucial to prevent contamination of drugs.
Sterility of the environment is necessary to ensure the safety and efficacy of the drugs being produced.
Proper ventilation and air filtration systems are essential to maintain a clean and sterile manufacturing area.
Regular cleaning and disinfection of equipment and surfaces help prevent cross-contaminati...read more
Q15. Which software I used for sending notifications & tracking
I used a combination of software tools like Firebase Cloud Messaging for sending notifications and Mixpanel for tracking user engagement.
Firebase Cloud Messaging for sending push notifications
Mixpanel for tracking user engagement and behavior
Google Analytics for tracking website traffic and user interactions
Q16. What is Marketing according to you?
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing involves identifying customer needs and wants
It includes creating and promoting products or services
It involves pricing and distributing products or services
Marketing also involves building and maintaining relationships with customers
Examples include advertising, public relations, and market research
Q17. Are you proficient using Google Analytics
Yes, I am proficient in using Google Analytics.
I have experience in setting up and tracking website analytics using Google Analytics.
I am able to analyze data and provide insights to improve website performance.
I am familiar with creating custom reports and dashboards to track specific metrics.
I have used Google Analytics to track and analyze user behavior and conversion rates.
I am comfortable using Google Analytics to track and analyze data from multiple sources, including s...read more
Q18. 3. how to u manage man power in production
Managing manpower in production involves effective planning, allocation, training, and communication.
Develop a comprehensive production plan that considers the required manpower for each task.
Allocate manpower based on their skills, experience, and availability.
Provide necessary training to enhance the skills of the workforce.
Establish clear communication channels to ensure smooth coordination and collaboration.
Regularly monitor and evaluate the performance of the workforce.
I...read more
Q19. Suggest 3 features for the app you use most frequently
My most frequently used app is WhatsApp
Ability to send voice messages
Group video calls
Dark mode for better visibility in low light
Q20. Which app do you use most frequently?
I use the Spotify app most frequently.
I love listening to music and discovering new artists.
I use the app to create playlists for different moods and occasions.
The app's personalized recommendations feature helps me discover new music based on my listening habits.
I also enjoy listening to podcasts on the app during my commute or while doing chores.
Q21. How much time taking to mfg a syrup bacth
The time taken to manufacture a syrup batch can vary depending on the specific formulation and production process.
The time taken to manufacture a syrup batch can range from a few hours to several days.
Factors that can influence the manufacturing time include the complexity of the formulation, equipment used, and batch size.
For example, a simple syrup formulation may only take a few hours to manufacture, while a more complex formulation with multiple ingredients and processing...read more
Q22. What is per sq cm rate in newspaper advertising.
The per sq cm rate in newspaper advertising varies depending on the newspaper, location, and size of the ad.
The rate can range from a few hundred rupees to thousands per sq cm.
National newspapers charge more than regional newspapers.
The location of the ad in the newspaper also affects the rate.
The size of the ad can also impact the rate.
Negotiation is possible with the newspaper for bulk or frequent advertising.
Online newspaper advertising rates may differ from print newspape...read more
Q23. What do you know about Medical Device industry
Medical Device industry involves the design, development, manufacturing, and marketing of medical devices used in healthcare.
Medical devices range from simple tools like thermometers to complex equipment like MRI machines.
Regulations in the industry are strict to ensure safety and efficacy of devices.
Companies in this industry often collaborate with healthcare professionals and institutions for product development and testing.
Technological advancements play a key role in driv...read more
Q24. How do you price a newly launched product
Pricing a newly launched product involves considering various factors such as production cost, competition, target market, and perceived value.
Conduct market research to understand the target audience and their willingness to pay
Analyze the production cost and set a profit margin
Consider the pricing strategy of competitors
Determine the perceived value of the product
Test different price points and adjust accordingly
Q25. Role of digital marketing in Medical device industry
Digital marketing plays a crucial role in the medical device industry by increasing brand awareness, reaching target audiences, and driving lead generation.
Digital marketing helps medical device companies to showcase their products and services to a global audience.
It allows for targeted advertising to reach specific healthcare professionals, hospitals, and clinics.
Social media platforms can be used to engage with customers, share educational content, and gather feedback.
Emai...read more
Q26. How AI can impact your job in marketing
AI can impact marketing by automating tasks, personalizing customer experiences, analyzing data for insights, and optimizing campaigns.
AI can automate repetitive tasks such as email marketing, social media posting, and ad targeting.
AI can personalize customer experiences by analyzing data to deliver targeted content and recommendations.
AI can analyze large amounts of data to provide insights on customer behavior, trends, and preferences.
AI can optimize marketing campaigns by ...read more
Q27. What is your current and expected CTC
Current CTC is $100,000 and expected CTC is $120,000
Current CTC: $100,000
Expected CTC: $120,000
Q28. How many types drug your are manufactured
There are various types of drugs manufactured, including prescription drugs, over-the-counter drugs, and controlled substances.
Prescription drugs - medications that require a prescription from a healthcare provider
Over-the-counter drugs - medications that can be purchased without a prescription
Controlled substances - drugs regulated by the government due to their potential for abuse or addiction
Q29. Mechanism of action for Cardiac drugs & Gastro drugs
Cardiac drugs work by regulating heart function while Gastro drugs target the digestive system.
Cardiac drugs regulate heart rate, blood pressure, and rhythm. Examples include beta-blockers, calcium channel blockers, and ACE inhibitors.
Gastro drugs target the digestive system by reducing acid production, protecting the stomach lining, and improving motility. Examples include proton pump inhibitors, antacids, and prokinetics.
Q30. Which equipment your are daily calibrate
I daily calibrate various equipment including lab instruments, testing machines, and production machinery.
Lab instruments such as pipettes, balances, and spectrophotometers
Testing machines like tensile testers, hardness testers, and temperature chambers
Production machinery such as CNC machines, injection molding machines, and packaging equipment
Q31. what changes were done to improve business number
Implemented new marketing strategies, optimized sales processes, and introduced new product features.
Implemented targeted marketing campaigns to reach new customer segments
Optimized sales processes by streamlining workflows and improving customer experience
Introduced new product features based on customer feedback and market trends
Q32. And explain about production requirement and work flow
Production requirement and work flow are essential for efficient product development.
Production requirement involves identifying the necessary resources, materials, and equipment needed for the production process.
Work flow refers to the sequence of tasks and activities involved in the production process.
Efficient work flow ensures that each task is completed in a timely manner and that there are no bottlenecks in the process.
Both production requirement and work flow are criti...read more
Q33. Tell me work benifits
Work benefits include health insurance, retirement plans, paid time off, and professional development opportunities.
Health insurance coverage for employees and their families
Retirement plans such as 401(k) matching
Paid time off for vacation, sick days, and holidays
Professional development opportunities like training programs or tuition reimbursement
Flexible work schedules or remote work options
Q34. 2. Current situation of pharma industry.
The pharma industry is currently experiencing rapid growth and innovation.
The global pharmaceutical market is expected to reach $1.57 trillion by 2023.
There is a growing demand for personalized medicine and targeted therapies.
Advancements in technology, such as artificial intelligence and big data analytics, are transforming drug discovery and development processes.
The industry is facing challenges related to patent expirations, generic competition, and regulatory scrutiny.
CO...read more
Q35. What is cough syrup pH limit
Cough syrup pH limit varies depending on the specific formulation and ingredients.
Cough syrup pH typically ranges from 3 to 5.
The pH level can affect the taste, stability, and effectiveness of the cough syrup.
Some cough syrups may contain buffering agents to maintain a specific pH level.
It is important for cough syrup to have a pH within a certain range to ensure safety and efficacy.
Q36. What is mfg parameter
Mfg parameter refers to the manufacturing parameter used in production processes.
Mfg parameter can include variables such as temperature, pressure, speed, and quality standards.
These parameters are crucial for ensuring consistency and quality in the manufacturing process.
For example, in the production of pharmaceuticals, mfg parameters may include mixing time, temperature control, and ingredient ratios.
Q37. Shaft how to work in engine
Shaft works in engine by transmitting power from the engine to other components such as the wheels or propeller.
Shaft connects the engine to the transmission system in a vehicle.
In a propeller-driven aircraft, the shaft connects the engine to the propeller.
Shafts in engines can be made of various materials such as steel or carbon fiber.
Q38. transistor working?working of resistor,diode etc
Transistors amplify or switch electronic signals, resistors limit current flow, diodes allow current to flow in one direction.
Transistors amplify or switch electronic signals by controlling the flow of current between two terminals.
Resistors limit the flow of current in a circuit to control voltage levels or protect components.
Diodes allow current to flow in one direction only, acting as a one-way valve for electricity.
Each component plays a crucial role in the functionality ...read more
Q39. How you are check integrity
I check integrity through thorough testing, validation processes, and audits.
Conducting regular testing to ensure data accuracy
Implementing validation processes to verify information
Performing audits to check for inconsistencies or errors
Q40. What is a Brand development?
Brand development is the process of creating and strengthening a brand through various strategies and tactics.
Identifying target audience and market positioning
Creating a unique brand identity and messaging
Developing brand awareness through marketing campaigns
Maintaining brand consistency across all channels
Evaluating and adjusting brand strategies based on feedback
Examples: Apple's sleek and innovative brand image, Nike's 'Just Do It' slogan
Q41. How to product for home
To create a successful home product, focus on solving a specific problem or need for the consumer.
Identify a common problem or need in the home
Research and understand the target audience
Design a product that solves the identified problem or need
Ensure the product is user-friendly and easy to use
Consider the aesthetics and design of the product
Test and iterate the product before launch
Q42. What are beta blockers?
Beta blockers are medications that block the effects of adrenaline on the body.
Used to treat high blood pressure, heart failure, and angina
Also used to prevent migraines and stage fright
Examples include metoprolol, propranolol, and atenolol
Q43. Difference between syrup and suspension
Syrup is a liquid medication with sugar added for taste, while suspension is a liquid medication with solid particles dispersed throughout.
Syrup is a clear, sweet liquid with the medication dissolved in it.
Suspension is a liquid with solid particles that settle at the bottom and need to be shaken before use.
Examples: Cough syrup is a common example of a syrup, while amoxicillin suspension is an example of a suspension.
Q44. What is the kwality wall
Kwality Wall's is a popular ice cream brand in India.
Kwality Wall's is a subsidiary of Hindustan Unilever Limited.
It offers a wide range of ice cream flavors and products.
Kwality Wall's is known for its iconic 'Kulfi' and 'Cornetto' ice cream cones.
It has a strong presence in the Indian market and is a popular choice among consumers.
Q45. Pharmacology of Cardiovascular drugs
Pharmacology of cardiovascular drugs involves the study of drugs used to treat heart and blood vessel diseases.
Cardiovascular drugs are used to treat various conditions such as hypertension, heart failure, angina, and arrhythmias.
These drugs work by affecting the function of the heart and blood vessels, such as by reducing blood pressure or improving blood flow.
Examples of cardiovascular drugs include beta-blockers, calcium channel blockers, ACE inhibitors, and diuretics.
The ...read more
Q46. How to sell a dairy?
To sell a dairy, focus on the quality of the products, the health benefits, and the convenience of having fresh dairy products delivered to your doorstep.
Highlight the quality of the dairy products, such as the freshness of the milk and the creaminess of the cheese.
Emphasize the health benefits of consuming dairy, such as the calcium and protein content.
Offer the convenience of having fresh dairy products delivered to the customer's doorstep.
Create partnerships with local res...read more
Q47. What is sugar syrup
Sugar syrup is a sweet liquid made by dissolving sugar in water.
Sugar syrup is commonly used in baking and cooking to add sweetness and moisture to dishes.
It is also used in making cocktails and beverages to sweeten and flavor drinks.
Different types of sugar syrups include simple syrup (equal parts sugar and water), rich syrup (2 parts sugar to 1 part water), and flavored syrups like vanilla or mint.
Q48. What is marketing?
Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.
Identifying target customers and their needs
Creating products or services that meet those needs
Promoting the products or services through advertising, branding, and other strategies
Selling the products or services to customers
Building and maintaining customer relationships
Q49. What is STP?
STP stands for Segmentation, Targeting, and Positioning. It is a marketing strategy used to identify and target specific customer groups.
Segmentation involves dividing the market into smaller groups based on similar needs or characteristics.
Targeting involves selecting the most attractive segments to focus on.
Positioning involves creating a unique image and value proposition for the product or service in the minds of the target customers.
STP helps companies to better understa...read more
Q50. What is user stories
User stories are short, simple descriptions of a feature told from the perspective of the person who desires the new capability.
User stories are used in Agile software development to capture requirements from an end user's perspective
They are typically written in a simple, non-technical language
User stories follow a specific format: As a [type of user], I want [some goal] so that [some reason]
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