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News
1mo
cleantonic
·
works at

Will these quick delivery apps like Blinkit and Zepto survive long-term? Flipkart is joining the race too

Thoughts?🤔
greatking
1mo
A Team Lead
It's all about the valuation currently. Once the bottomline factor will kick in things will normalise and the strategies might change a bit.
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sevenpepper
1mo
student at
IIT Madras
Not necessarily. Once forced features go away, service may not look as good as now. Exhibit A: ola cabs.
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timepasstiwari
1mo
A Digital Markter
It's plausible if they leverage their buying power to get inventory at heavily discounted rates and put prices reasonably low enough to still make profit. Basically the DMart strategy but online
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splendidpakora
1mo
A Marketing Manager
You’d have said the same thing for Swiggy Zomato few years back. The idea is to get people so hooked to it, there’s no other way. I’m totally hooked and now don’t schedule grocery shopping in my days or weeks which means I’d get used to not spending that extra time so I’m sure even later I’d be willing to pay the price rather than spend 1 -2 hours in commuting and shopping groceries plus standing in long queues. Also I don’t think zepto or blinkit and all are cheaper, they’re infact more expensive when it comes to veggies and fruits
primepistachio
1mo
student at
Indian Institute of Management (IIM), Ahmedabad
Blinkit does deliveries only within 2 Km from their stores and charge 21 Rs extra for it. It's definitely not free delivery.
cleantonic
author
1mo
works at
Reading all the comments, Here I have concluded: They are here to stay. Here’s why: They have better margins than your regular kirana. They will build negotiation power as more and more people buy from these platforms. Their margins will improve. We will always have cheap labor available to do the last mile delivery. Inequality in the country is increasing, means more people who will be willing to do such jobs irrespective of their working conditions. People are inherently lazy and there is a small economic group whose income is increasing. Swiggy and Zomato keep getting costlier by the day but nobody is stopping ordering from them. Restaurants still struggle to get users to order directly from them even after giving better discounts. Right guys??
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ampledrum
1mo
works at
Looks like the quick delivery race is turning into a survival of the fastest. Let’s see who delivers profits before they deliver groceries🤣
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