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FirstCry
3.7
based on 1.4k Reviews
Company Overview
Company Locations
Working at FirstCry
Company Summary
FirstCry.com is India's Largest Online Store for newborn, baby & kids products.
Overall Rating
3.7/5
based on 1.4k reviews
29% above
industry average
Critically rated for
Promotions/Appraisal, Salary & Benefits, Work Satisfaction
Work Policy
Work from office
72% employees reported
Monday to Saturday
31% employees reported
Flexible timing
55% employees reported
No travel
57% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
38 employees reported
Health insurance
26 employees reported
Cafeteria
19 employees reported
Office cab/shuttle
14 employees reported
View all benefits
About FirstCry
Founded in2010 (14 yrs old)
India Employee Count1k-5k
Global Employee Count1k-5k
India HeadquartersPune,Maharashtra, India
Office Locations
Websitefirstcry.com
Primary Industry
Other Industries
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FirstCry.com’s online store was launched in December of 2010, with a belief that there should be a single, convenient and comprehensive platform for parents that can help them make well researched and informed choices for products they need for their kid. Within a small span of time FirstCry has grown to a young and dynamic organization of a thousand employees serving more than a Million parents in the country, giving them a choice of more than 100000 products across 1000+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and more. FirstCry aims to provide best of the products/brands at the best prices with a great online shopping experience, fast and reliable delivery service and a prompt customer care. FirstCry’s warehouses work round the clock across major cities, and in tandem with FirstCry own logistics arm, XpressBees, ensure prompt order processing, delivery and delight to its customers. Crossing the boundaries of Internet, FirstCry runs 100+ brick and mortar Firstcry stores in cities like Bangalore, Mumbai, Delhi, Karnal, Ahmedabad, Allahabad, Jaipur, Gurgaon, Udaipur, Chennai, Agra, Raichur, Kota and more. A unique hospital contact program helps FirstCry reach out to 70000+ new parents every month.
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FirstCry Ratings
based on 1.4k reviews
Overall Rating
3.7/5
How AmbitionBox ratings work?
5
607
4
306
3
205
2
88
1
210
Category Ratings
3.6
Skill Development
3.5
Job Security
3.5
Work-Life Balance
3.4
Company Culture
3.4
Work Satisfaction
3.3
Salary & Benefits
3.1
Promotions/Appraisal
FirstCry is rated 3.7 out of 5 stars on AmbitionBox, based on 1.4k company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at FirstCry
based on 1.3k reviews
3.6
Rated by 277 Women
Rated 3.5 for Job Security and 3.4 for Skill Development
3.7
Rated by 1.1k Men
Rated 3.6 for Skill Development and 3.5 for Work-Life Balance
Work Policy at FirstCry
based on 200 reviews in last 6 months
Work from office
72%
Hybrid
20%
Permanent work from home
8%
FirstCry Reviews
Top mentions in FirstCry Reviews
+ 5 more
Compare FirstCry with Similar Companies
Change Company | Change Company | Change Company | ||
---|---|---|---|---|
Overall Rating | 3.7/5 based on 1.4k reviews | 2.9/5 based on 51 reviews | 3.5/5 based on 913 reviews | 4.2/5 based on 178 reviews |
Highly Rated for | No highly rated category | No highly rated category | No highly rated category | Skill development Salary & Benefits Company culture |
Critically Rated for | Promotion/Appraisals Salary & Benefits Work Satisfaction | Job Security Promotion/Appraisals Work Satisfaction | Promotion/Appraisals Company culture Work Satisfaction | No critically rated category |
Primary Work Policy | Work from office 72% employees reported | - | Work from office 82% employees reported | Work from office 90% employees reported |
Rating by Women Employees | 3.6 Good rated by 277 women | 3.2 Average rated by 24 women | 3.1 Average rated by 275 women | 4.1 Good rated by 57 women |
Rating by Men Employees | 3.7 Good rated by 1.1k men | 2.8 Poor rated by 21 men | 3.6 Good rated by 596 men | 4.3 Good rated by 116 men |
Job Security | 3.5 Good | 2.4 Poor | 3.4 Average | 4.1 Good |
View more
FirstCry Salaries
3.3
rated by 1.4k employees for salariesStore Manager
(330 salaries)
Unlock
₹1.9 L/yr - ₹6.5 L/yr
Software Developer
(252 salaries)
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₹1.8 L/yr - ₹9.1 L/yr
Purchase Executive
(165 salaries)
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₹2 L/yr - ₹5 L/yr
Sales Executive
(149 salaries)
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₹0.7 L/yr - ₹6.9 L/yr
Operations Executive
(134 salaries)
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₹1.4 L/yr - ₹4 L/yr
Warehouse Executive
(131 salaries)
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₹1.9 L/yr - ₹4.1 L/yr
Team Lead
(114 salaries)
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₹1.7 L/yr - ₹8 L/yr
QA Engineer
(109 salaries)
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₹2 L/yr - ₹7.5 L/yr
Customer Relationship Officer
(84 salaries)
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₹1.5 L/yr - ₹3.1 L/yr
Area Operation Manager
(84 salaries)
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₹6 L/yr - ₹13.5 L/yr
FirstCry Interview Questions
Interview questions by designation
Top interview questions and answers
Get interview-ready with top interview questions
Interview Process at FirstCry
based on 55 interviews in last 1 year
Interview Experience
4.1
Good
Difficulty level
Easy
20%
Moderate
68%
Hard
12%
People are getting interviews through
based on 117 FirstCry interviews
Job Portal
40%
Referral
15%
Walkin
12%
Company Website
6%
*27% candidates got the interview through other sources
High confidence
FirstCry Jobs
FirstCry News
View all
Brainbees' Share Price Gains Following Kotak Securities 'Add' Initiation
- Shares of Brainbees Solutions Ltd. rose over 4% following a 'add' initiation by Kotak Securities.
- Kotak Securities highlights Brainbees Solutions as India's largest multi-brand platform for products catering to mothers, babies, and kids.
- Brainbees Solutions is expected to continue expanding its multichannel business, which includes its e-commerce platform, Firstcry.com, and physical stores.
- Globalbees, in which Brainbees holds a 50.2% stake, reported revenues of Rs 12 billion in financial year 2024 and is projected to grow at a CAGR of 25.9%.
Bloomberg Quint | 12 Dec, 2024
FirstCry Shares Jump 8.65% Intraday To Touch INR 590.60
- FirstCry shares surged 8.65% to touch INR 590.60 during intraday trading.
- The stock traded 6.65% higher at INR 579.70.
- FirstCry's market capitalization was INR 30,097.11 Cr at 2:28 PM.
- FirstCry received an order to pay INR 50K as compounding fee.
Inc42 | 26 Nov, 2024
FirstCry Shares Rally Despite Fresh Legal Troubles
- FirstCry's parent company, BrainBees Ltd, has received an order of compounding from the Legal Metrology Department for violations of the Legal Metrology Act.
- The company has been asked to pay a compounding fee of INR 50K, but it claims that it will not have a material impact on its financials or operations.
- Despite the legal troubles, FirstCry's shares rallied 5.95% during intraday trading, reaching INR 550.
- In Q2 FY25, the company reported a 47.4% reduction in losses and a revenue of INR 1,935.85 Cr, driven by a 16% YoY growth in its Indian multi-channel operations' UTC.
Inc42 | 18 Nov, 2024
Brainbees Solutions Share Price Up Nearly 10% As Q2 Net Loss Narrows
- Brainbees Solutions Ltd.'s share price rose nearly 10% on Monday's session as the company decreased its net loss during the July-September quarter.
- Firstcry's consolidated net loss decreased 47% on an annualised basis to Rs 62.85 crore in quarter ended Sept. 30, 2024, from Rs 119.41 crore.
- Firstcry's revenue increased by 26.4% on an annualised basis to Rs 1,905.20 crore from Rs 1,506.90 crore in the corresponding period in the previous financial year.
- Brainbees Solutions Ltd.'s share price rose 9.81% to Rs 569.95 apiece, the highest level since Nov. 11.
Bloomberg Quint | 18 Nov, 2024
FirstCry asked to pay Rs 50,000 compounding fee from Legal Metrology Department
- FirstCry has been ordered to pay a compounding fee of ₹50,000 by the Legal Metrology Department in Varanasi.
- The compounding fee relates to violations of provisions of Section 18(1), 36(1) of Legal Metrology Act, 2009.
- FirstCry sought disposal of the case through compounding procedure under Section 48(3) of the Legal Metrology Act, 2009.
- The company reported no significant financial impact except the compounding fees paid.
Yourstory | 18 Nov, 2024
FirstCry parent's losses fall 47% to Rs 63 crore in Q2FY25, revenue rises to Rs 1,905 crore
- FirstCry's parent company, Brainbees Solutions, has reduced its losses by 47% to Rs 63 crore in Q2FY25.
- The company reported a net loss of Rs 62.85 crore, showing improvement compared to Rs 119.4 crore in the same period last year.
- Operating revenue increased by 26.4% YoY, reaching Rs 1,904.91 crore, and the gross merchandise value (GMV) surged by 21% to Rs 2,528.6 crore.
- FirstCry plans to use funds from its IPO to expand its BabyHug brand, enhance warehousing, and invest in GlobalBees and international ventures.
ISN | 16 Nov, 2024
FirstCry arm GlobalBees logs 55% jump in FY24 revenue; adjusted Ebitda zooms 154%
- GlobalBees, the house of brands subsidiary of FirstCry, recorded a 55% increase in revenue in FY24.
- The adjusted Ebitda for GlobalBees also soared by 154% YoY.
- Increased seasonal sales contributed significantly to the subsidiary's growth.
- FirstCry aims to diversify into broader consumer categories through GlobalBees.
Economic Times | 15 Nov, 2024
FirstCry parent’s revenue grows 26% in Q2 FY25; controls losses
- FirstCry parent company, Brainbees Solutions, reported a 26.4% quarter-on-quarter growth in revenue for Q2 FY25.
- Revenue from operations grew to Rs 1,905 crore in Q2 FY25 from Rs 1,507 crore in Q2 FY24.
- The cost of procurement accounted for 64.6% of the overall expenditure for Q2 FY25.
- BrainBees reduced its losses by 47.4% to Rs 62.8 crore in Q2 FY25.
Entrackr | 14 Nov, 2024
FirstCry parent Brainbees trims losses by 47% for Q2
- Pune-headquartered Brainbees Solutions, the parent company of FirstCry, trimmed its Q2 losses by 47% compared to the previous year.
- Brainbees reported a 26.4% increase in consolidated revenue from operations for Q2 FY25.
- The revenue growth was driven by the strong performance of its brands FirstCry, BabyHug, and GlobalBees.
- Brainbees faced challenges such as a fire and heavy rains impacting warehouses and GST mismatch payout.
Yourstory | 14 Nov, 2024
FirstCry Trims Q2 Loss By 47% To INR 62.8 Cr
- FirstCry, the kids-focused omnichannel retailer, has reduced its Q2 net loss by 47.4% to INR 62.85 Cr compared to the previous year.
- The company's revenue from operations increased by 26.7% to INR 1,935.85 Cr in Q2 FY25.
- Adjusted EBITDA for the quarter stood at INR 80.1 Cr, marking a 66% YoY growth.
- Total expenditure grew by 22.2% YoY and 15.2% QoQ to INR 1,847.88 Cr in the September quarter.
Inc42 | 14 Nov, 2024
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