What are BTL, B2B, B2C, and B2G?

Question

Accepted Answer

BTL stands for Below The Line, B2B for Business to Business, B2C for Business to Consumer, and B2G for Business to Government.

BTL refers to marketing activities that are not mass media advertising, such as direct mail, email marketing, and sponsorships.
B2B refers to transactions between businesses, such as a manufacturer selling to a wholesaler.
B2C refers to transactions between a business and individual consumers, such as a retail store selling to a customer.
B2G refers to transactions between a business and a government entity, such as a company bidding on a government contract.
Examples of BTL marketing include event sponsorships, product demonstrations, and trade shows.
Examples of B2B transactions include a software company selling to a business, or a supplier selling to a manufacturer.
Examples of B2C transactions include a clothing store selling to a customer, or a restaurant serving food to a patron.
Examples of B2G transactions include a construction company bidding on a government project, or a technology company selling to a government agency.

Accepted Answer

Managing staff by hiring, training, and scheduling employees

Ensuring customer satisfaction by resolving complaints and providing excellent service

Overseeing inventory management and ordering products

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