Adidas
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Sport keeps us fit. Keeps you mindful. Brings us together. Through sport we have the power to change lives. Whether it is through stories of inspiring athletes. Helping you to get up and get moving. Sportswear featuring the latest technologies, to up your performance. Beat your PB. adidas offers a home to the runner, the basketball player, the soccer kid, the fitness enthusiast. The weekend hiker that loves to escape the city. The yoga teacher that spreads the moves. The 3-Stripes are seen in the music scene. On stage, at festivals. Our sports clothing keeps you focused before that whistle blows. During the race. And at the finish lines. We’re here to support creators. Improve their game. Their lives. And change the world.
adidas is about more than sportswear and workout clothes. We partner with the best in the industry to co-create. This way we offer our fans the sports apparel and style that match their athletic needs, while keeping sustainability in mind. We’re here to support creators. Improve their game. Create change. And we think about the impact we have on our world.
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Change Company | Change Company | Change Company | ||
---|---|---|---|---|
Overall Rating | 3.9/5 based on 591 reviews | 3.5/5 based on 1.5k reviews | 4.1/5 based on 1.8k reviews | 4.0/5 based on 1.4k reviews |
Highly Rated for | Salary Work-life balance Company culture | Salary | Work-life balance Job security Company culture | Work-life balance Job security Company culture |
Critically Rated for | Promotions | Job security Work-life balance Company culture | Promotions | Promotions |
Primary Work Policy | Hybrid 55% employees reported | Work from office 90% employees reported | Work from office 82% employees reported | Work from office 84% employees reported |
Rating by Women Employees | 3.6 Good rated by 105 women | 3.4 Average rated by 226 women | 3.9 Good rated by 191 women | 3.7 Good rated by 140 women |
Rating by Men Employees | 4.0 Good rated by 441 men | 3.6 Good rated by 1.2k men | 4.1 Good rated by 1.5k men | 4.0 Good rated by 1.1k men |
Job security | 3.7 Good | 2.9 Poor | 3.9 Good | 3.9 Good |
Adidas Salaries
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Data Engineer
Software Engineer
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Sales Executive
Retail Store Manager
Senior Software Engineer
Platform Engineer
Assistant Store Manager
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Nike Falls As Trump’s Reciprocal Tariff Plan Sinks Retailers
- Nike shares fell 6.4% after President Trump announced new tariffs on Vietnam and other production hubs.
- Nike and Adidas made significant investments in Vietnam, where about half of all Nike shoes and 39% of Adidas shoes are made.
- The new tariffs add to existing trade turbulence for shoe sellers, impacting Nike's gross margin and potentially leading to higher prices for consumers.
- Vietnam emerged as a winner in the trade war with China, but now faces the impact of Trump's trade policies.

Backed by Meta and Adidas, Covision Media raises €5 million to lead the 3D content revolution
- Covision Media has raised €5 million in a seed funding round to lead the 3D content revolution.
- The funding will accelerate the development and commercialization of Covision's 3D scanning technology.
- Key investors include Meta, Adidas, CDP Venture Capital, and Redstone.
- Covision Media's technology is transforming 3D content creation in industries like fashion, gaming, and industrial production.
The fashion of GTC: What tech lovers wore to the Nvidia conference
- The fashion at Nvidia GTC ranged from jeans and T-shirts to sharp suits and ties.
- Hoka sneakers and Patagonia puffer jackets were among the top-noticed brands at the conference.
- High-end sneakers, including Hokas, Adidas, and Nikes, were a common sight.
- Some attendees showcased unique and bold fashion choices, using GTC as their own runway.
Buying your Nike shoes online is getting a lot more expensive
- Nike is shifting its online marketplace to a full-price model, reducing discounts.
- CEO Elliott Hill plans to cut down on promotions and shift closeout liquidation to Nike factory stores.
- Nike reported $11.3 billion in Q3 revenue, down 9% YoY, and expects digital traffic to be down double digits in fiscal 2026 after the strategic shift.
- Competitors like Adidas and Hoka are gaining market share, while Nike invests in advertising and innovation.
Affirm Launches BNPL Partnership With Resale Marketplace StockX
- Buy now, pay later (BNPL) provider Affirm has partnered with resale marketplace StockX.
- The collaboration allows eligible StockX shoppers in the U.S. to access Affirm's payment plans for purchasing products from brands such as adidas, Supreme, and Gucci.
- Shoppers can choose Affirm's biweekly or monthly payment plans at checkout, with the option to qualify for the 'Affirm 0% APR Drop' and pay over three or six months interest-free.
- This partnership is part of Affirm's strategy to meet the increasing demand for flexible payment options in the fashion industry, and follows previous collaborations in the fashion space.

Struggling to Grow? Scale Your eCommerce Business with Salesforce Commerce Cloud
- Scaling an eCommerce business requires the right technology, such as Salesforce Commerce Cloud, to streamline operations, enhance customer engagement, and adapt to market dynamics.
- Salesforce Commerce Cloud offers AI-driven personalization, omnichannel capabilities, and seamless integrations to help businesses overcome growth barriers.
- Common challenges for growing eCommerce businesses include slow websites, lack of personalization, system integration issues, and inconsistent customer experiences.
- Salesforce Commerce Cloud provides hyper-personalized shopping experiences powered by AI, seamless omnichannel integration, and analytics tools for actionable insights.
- The platform supports mobile commerce, global expansion, and offers scalable solutions for businesses of all sizes, making it a standout choice in the eCommerce industry.
- Seamless integration with the broader Salesforce ecosystem, including CRM and Marketing Cloud, enables a 360-degree view of customers for improved operations and customer service.
- Real-world examples like Adidas, Puma, and Yeti demonstrate how Salesforce Commerce Cloud helps businesses scale operations, enhance customer experiences, and achieve revenue growth.
- Salesforce Commerce Cloud addresses scaling challenges by offering omnichannel commerce, personalized experiences, global expansion support, and robust infrastructure for high traffic volumes.
- The platform is suitable for businesses of all sizes, leverages AI for personalization, integrates with the Salesforce ecosystem, and customization options cater to varying business needs.
- Cost of Salesforce Commerce Cloud varies based on business size, required features, and customization levels, making it accessible to both enterprise-level brands and small to medium-sized businesses.

Adidas vs Puma: The Dassler brothers’ fierce rivalry
- The Adidas vs Puma rivalry is a saga of sibling battles that changed the sportswear industry.
- Adolf "Adi" Dassler and Rudolf "Rudi" Dassler founded the Dassler Brothers Shoe Factory in 1924.
- The Dassler brothers' relationship unraveled during World War II, leading to the establishment of Adidas and Puma.
- The rivalry between Adidas and Puma extended to the town of Herzogenaurach, Germany, dividing businesses, schools, and families.

Adidas plugs its website and app into Amazon’s ‘Buy with Prime’ program
- Adidas will be integrating its website and app with Amazon's 'Buy with Prime' program.
- Prime members will receive free shipping and streamlined returns when ordering directly from Adidas.
- Prime-eligible items will be available on adidas.com and the Adidas app, with fulfillment handled by Amazon.
- Other notable brands already part of the 'Buy with Prime' program include Belkin, Steve Madden, Laura Mercier, and more.

No Strain, more gain: Ochy lands €1.7 million to help runners stay injury-free
- Rennes-based Ochy has raised €1.7 million in a pre-Seed funding round to enhance its AI-powered running gait platform.
- The round was led by Redstone's Social Impact Fund and included participation from Look AI Ventures, BPI France, and other investors.
- Ochy's integration with adidas' adiClub program brings it closer to its goal of democratizing access to motion analysis.
- Ochy uses computer vision AI technology to provide real-time running form and gait analysis through a smartphone camera.
French firm Ochy secures €1.7M to democratise gait analysis and reduce running injuries
- French company Ochy has raised €1.7M in a pre-seed funding round led by Redstone’s Social Impact Fund and including Look AI Ventures and other investors.
- The funds will be used to enhance Ochy's computer vision AI technology, expand its global reach, and strengthen community-driven initiatives.
- Ochy has integrated with the adiClub program from adidas, allowing members to redeem their points for free access to biomechanics analysis.
- Ochy's smartphone-based AI platform provides real-time gait analysis and delivers tailored insights to improve running performance and reduce the risk of injuries.

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